<![CDATA[The rapid growth of the construction industry on Java Island, particularly in Nganjuk Regency, has motivated the development of a business plan for Toko Bangunan Arfillah, a building materials retailer in Nganjuk, East Java. Nganjuk Regency has a very rapid infrastructure development, which has attracted the attention of many business players to this sector. This study aims to analyze and identify various factors that influence the level of competition in the building materials industry in the area. The research method used is qualitative, with data collection techniques including interviews and direct observations of the company. The data obtained indicate that Toko Bangunan Arfillah has a fairly stable financial condition. However, the high level of competition in Nganjuk Regency is a major challenge faced by the company. Therefore, one solution proposed in this study is to expand market share by utilizing promotional media widely used in Indonesia, such as social media, to increase the visibility and competitiveness of Toko Bangunan Arfillah. This research is expected to provide strategic insights for the development of the building materials retail business in this growing region.]]>
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