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All Journal Jurnal Ilmiah Mahasiswa FEB MIX : Jurnal Ilmiah Manajemen JAPI: Jurnal Akses Pengabdian Indonesia Jurnal Manajemen Pemasaran dan Perilaku Konsumen Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori Jurnal Kewirausahaan dan Inovasi
Putu Adi Putra Arimbawa
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Nursing Public Health Social Sciences Other

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Analisis Pengaruh Lingkungan Kerja Terhadap Kinerja Karyawan Pada PT. Telekomunikasi Indonesia, Tbk. Witel Jatim Selatan Malang Putu Adi Putra Arimbawa; Christin Susilowati
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 1: Semester Ganjil 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (147.423 KB)

Abstract

Lingkungan kerja merupakan lingkungan fisik dan non fisik yang diperlukan karyawan untuk bekerja di dalam organisasi dimana lingkungan tersebut memiliki dampak terhadap kemampuan karyawan dalam melaksanakan tugas dan wewenang yang dibebankan kepadanya. Lingkungan kerja yang kondusif dapat meningkatkan kinerja karyawan dan sebaliknya lingkungan kerja yang kurang kondusif dapat menghasilkan kinerja yang kurang baik. Untuk menganalisis pengaruh lingkungan kerja terhadap kinerja secara simultan dan parsial maka peneliti melakukan penelitian pada karyawan PT. Telekomunikasi Indonesia, Tbk. selain pengaruh simultan dan parsial, peneliti juga ingin mengetahui variabel lingkungan kerja mana yang memiliki pengaruh lebih dominan terhadap kinerja karyawan. Dalam penelitian ini, pendekatan yang digunakan adalah explanatory research sehingga dapat menjelaskan hubungan kausal antar variabel melalui pengujian hipotesis. Lokasi penelitian ini adalah kantor PT. Telekomunikasi Indonesia , Tbk. Witel Jatim Selatan Malang yang beralamat di Jalan A. Yani No. 11 Malang. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Untuk pengumpulan data, teknik yang digunakan adalah penyebaran kuisioner dengan sampel 62 karyawan tetap. Teknik analisis data dalam penelitian ini adalah uji regresi berganda dengan menggunakan program SPSS 13.0 for Windows sebagai alat pengolah data. Dari hasil pengujian ini ditemukan bahwa lingkungan kerja, baik itu fisik dan non fisik memiliki pengaruh terhadap kinerja karyawan sebesar 57,3% sedangkan sisanya dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Uji hipotesis secara simultan membuktikan terdapat pengaruh signifikan dari variabel lingkungan kerja fisik dan lingkungan kerja non fisik terhadap kinerja karyawan. Sementara untuk uji secara parsial, lingkungan kerja fisik dan lingkungan kerja non fisik masing-masing memiliki pengaruh terhadap kinerja karyawan secara signifikan. Sementara variabel bebas yang memiliki pengaruh lebih dominan terhadap kinerja karyawan adalah lingkungan kerja non fisik dengan standarized coefficients beta sebesar 0,489 mengungguli lingkungan kerja fisik di angka 0,339. Kata Kunci : Lingkungan Kerja Fisik, Lingkungan Kerja Non Fisik, Kinerja Karyawan.
PENGARUH PERSEPSI DAN SIKAP PEMAIN TERHADAP NIAT MENGGUNAKAN MOBILE GAME MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL Putu Adi Putra Arimbawa; Surachman Surachman; Ananda Sabil Hussein
MIX: JURNAL ILMIAH MANAJEMEN Vol 7, No 3 (2017): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract: Technology Acceptance Model was developed in order to describe therelationship between user’sperceptive and their attitude toward an object. This researchmain purpose is to analyze the relationship between mobile game’s player’s perceptiveand their attitude toward the game and finally how that relationship affect user’sintention to use newer game. The research conducted in Indonesia and using purposivesampling, we have collected data from 170 Clash of Clan players. We use Partial LeastSquare (PLS) as our data analysis technique. This research results are user’s perceptive(perceived usefulness and perceived ease of use) both has direct significant effecttoward attitude and intention to use. In addition, direct significant effect also foundbetween attitude and intention to use, which made attitude toward use could becomemediated variable between the relationship between users’s perceptive and user’sintention to use. This research contribution is giving a good description for theimportance role of user’s attitude toward product use to improve user’s intention to usethe product.Keywords: TAM, User’s Perception, User’s Attitude, User’s Intention, Mobile Game
ANALISIS MINAT BERWIRAUSAHA MELALUI IMPLEMENTASI DUA PERSPEKTIF TEORI (SCT x TPB) Arimbawa, Putu Adi Putra; Putri, Leilani Ivana
Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori Vol. 27 No. 2 (2023): Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Ka
Publisher : Jurusan Ilmu Ekonomi Prodi Ekonomi Pembangunan Fakultas Bisnis dan Ekonomika Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v27i2.5823

Abstract

Entrepreneurs play a significant role in a country's development, particularly in its economic growth. Recognizing the importance of entrepreneurship, many countries, including Indonesia, have integrated entrepreneurial education into their school curriculum to equip students with fundamental entrepreneurial skills and knowledge. This implementation aims to foster students' entrepreneurial intention upon graduation. This study aims to investigate the impact of entrepreneurial education on students' entrepreneurial intention. To achieve this goal, we employ two theoretical frameworks: The Social Cognitive Theory (SCT) and The Theory of Planned Behavior (TPB). Both theories emphasize the role of self-efficacy as a key determinant of individual intention towards behavior. Additionally, TPB highlights the significance of perceived behavioral control in shaping individual intention. By utilizing Partial Least Square (PLS) analysis, we examine our proposed conceptual framework, which explores the relationship between entrepreneurial education and students' entrepreneurial intention. Our findings indicate that self-efficacy plays a crucial role in mediating the link between entrepreneurial education and entrepreneurial intention. However, we were unable to provide sufficient evidence to support the significant impact of perceived behavioral control on improving students' entrepreneurial intention. The results of this study hold both theoretical and practical implications, which will be thoroughly discussed.
Analisis Peran Motivasi Sebagai Mediasi Atas Pengaruh Kompensasi Terhadap Kinerja Karyawan Qumaris, Rana Sanniyah; Arimbawa, Putu Adi Putra
Jurnal Kewirausahaan dan Inovasi Vol. 3 No. 4 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2024.03.4.02

Abstract

The objective of this research is to identify the roles of work motivation as the mediator in the effects of financial and non-financial compensations on employee performance at hospital X. the respondents of this quantitative explanatory research is 116 medical and non-medical employees of the said hospital, they were selected through cluster sampling. The data was analyzed using multiple linear regression, and the hypotheses were tested using t-test, coefficient of determination test, and Sobel test. Based on the multiple linear regression analysis and hypothesis testing on the first equation, financial compensation positively and significantly influences the work motivation, and non-financial compensation also positively and significantly affects the work motivation. On the second equation, financial compensation positively but insignificantly impacts employee performance, while non-financial positively and significantly influences employee performance, and work motivation positively and significantly affects employee performance. Further, the results of the Sobel test show that work motivation positively and significantly mediates the impacts financial compensation on employee performance, that work motivation partially mediates the influence of non-financial compensation on employee performance in a positive and significant manner.   Abstrak Penelitian ini dilakukan dengan tujuan mengetahui peran motivasi kerja sebagai mediasi atas pengaruh kompensasi finansial dan kompensasi non-finansial terhadap kinerja karyawan di Rumah Sakit X. Jenis penelitian ini adalah explanatory research dengan pendekatan kuantitatif. Responden dalam penelitian ini adalah karyawan RS X dari bidang medis dan non medis sejumlah 116 orang dengan pengambilan sampel menggunakan cluster sampling. Metode analisis data menggunakan analisis regresi linear berganda. Pada penelitian ini pengujian hipotesis diuji dengan uji t, koefisien determinasi, dan uji sobel. Berdasarkan analisis regresi linear berganda, dan pengujian hipotesis pada persamaan pertama diperoleh variabel kompensasi finansial berpengaruh positif signifikan terhadap motivasi kerja dan variabel kompensasi non finansial berpengaruh positif signifikan terhadap motivasi kerja. Sedangkan pada persamaan kedua, diperoleh variabel kompensasi finansial berpengaruh positif tidak signifikan terhadap kinerja karyawan, kompensasi non finansial berpengaruh positif signifikan terhadap kinerja karyawan, dan motivasi kerja berpengaruh positif signifikan terhadap kinerja karyawan. Berdasarkan uji sobel didapat bahwa motivasi kerja memediasi pengaruh kompensasi finansial terhadap kinerja karyawan secara positif signifikan, sedangkan motivasi kerja berpengaruh secara mediasi parsial dalam memediasi pengaruh kompensasi non finansial terhadap kinerja karyawan secara positif signifikan.
Strategic Business Planning in a Competitive Market: A Case Study of a Building Materials Retailer in a Growing Region Muroqi, M. Arfi; Arimbawa, Putu Adi Putra
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to analyze the business conditions of Toko Bangunan Arfillah, a building materials retailer in Nganjuk Regency, and to formulate strategic recommendations to strengthen competitiveness and support business development amid increasing competition in the construction industry. Design/Methodology/Approach – This study employs a qualitative research approach. Data were collected through interviews and direct observations of the company’s operations. The analysis focuses on identifying internal and external factors affecting business competitiveness, including financial conditions, market competition, and opportunities for business expansion. Findings – The results indicate that Toko Bangunan Arfillah has a relatively stable financial condition; however, intense competition among building materials retailers in Nganjuk Regency remains a major challenge. To address this challenge, expanding market reach through digital promotional channels, particularly social media, is recommended to increase brand visibility, attract customers, and improve business competitiveness. These strategies are expected to support sustainable business growth in the developing construction market. Originality/Value This research is original in focusing on business planning for a building materials store within a developing regional market context. The findings provide practical value by offering marketing and competitive strategies tailored to small retail businesses in the construction sector.
The Effects of Product Differentiation and Brand Image on Customer Loyalty Mauliano, Imellda Ricca; Arimbawa, Putu Adi Putra
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.03

Abstract

Purpose – The increasingly competitive furniture industry demands that every business continuously innovate and build a strong brand image to maintain customer loyalty. Customer loyalty is a key factor in ensuring the sustainability and long-term growth of a business. This study aims to determine the effect of product differentiation and brand image on customer loyalty at Jati Indah Furniture.   Design/methodology/approach – The research uses an explanatory research design, which seeks to explain causal relationships between the studied variables. The population of this study consists of customers who have purchased furniture or interior products from Jati Indah Furniture between January and July 2024. The sampling technique used is probability sampling with a simple random sampling method, involving a total of 60 respondents. Data were collected through an online questionnaire distributed via Google Forms, and the data analysis was conducted using Multiple Linear Regression with SPSS version 30.   Findings – The results show that product differentiation has a positive and significant effect on customer loyalty. Similarly, brand image also has a positive and significant impact on customer loyalty at Jati Indah Furniture. These findings indicate that product differentiation strategies and strong brand image development are crucial in fostering customer loyalty.  Originality/value – This study provides practical insights for furniture business owners to enhance competitiveness through product innovation and consistent brand positioning.
In Depth Review Penguatan Branding Produk Kompi (Kompos Api) Dalam Rangka Penguatan Sustainable Development Goals (SDGs) Terkait Infrastruktur Dan Inovasi Di Desa Bocek, Kecamatan Karangploso, Kabupaten Malang Rifan, Mohamad; Jazuli, A Muhamad; Nurmasari, Nuraini Desty; Arimbawa, Putu Adi Putra
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 9, No 3 (2024)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/japi.v9i3.6217

Abstract

Mayoritas penduduk Indonesia bekerja sebagai petani, namun produktivitas sektor ini semakin menurun akibat cuaca ekstrem, kebijakan pemerintah yang kurang optimal, dan dinamika pasar modern. Salah satu permasalahan utama yang dihadapi adalah menumpuknya limbah pertanian akibat gagal panen, yang menyebabkan kerugian besar bagi petani. Petani cabai di Desa Bocek memiliki dua masalah yaitu penumpukan limbah cabai dan lemahnya branding produk dari segi hukum dan ekonomi. Penguatan branding produk Kompos Api menjadi langkah strategis untuk membantu petani cabai di Desa Bocek. Penguatan ini mencakup aspek hukum dengan legalisasi produk melalui pendaftaran merek dan sertifikasi halal. Aspek Ekonomi ditekankan melalui strategi pemasaran digital, yang efektif dalam memperkenalkan produk dengan biaya rendah dan membangun brand awareness melalui komunikasi interaktif di media sosial. Program pengabdian kepada masyarakat ini bertujuan untuk mengatasi tantangan yang dihadapi oleh kelompok tani dan usaha KOMPI. Sebagai solusi, tim pengabdian Universitas Brawijaya bekerja sama dengan kelompok usaha tani KOMPI mengadakan sosialisasi dan pendampingan untuk memperkuat branding produk KOMPI dari sisi Hukum dan Ekonomi. Kegiatan ini meliputi diskusi pemberian materi dan in depth review mengenai sertifikasi halal, PIRT, NIB, dan BPOM, serta pelatihan pemasaran digital berbasis media sosial. Program ini diharapkan mampu meningkatkan kesadaran petani tentang pentingnya aspek hukum dan ekonomi dalam usaha, serta memperkuat daya saing produk di pasar. 
Analisis Pengaruh Lingkungan Kerja Terhadap Kinerja Karyawan Pada PT. Telekomunikasi Indonesia, Tbk. Witel Jatim Selatan Malang Arimbawa, Putu Adi Putra; Susilowati, Christin
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Lingkungan kerja merupakan lingkungan fisik dan non fisik yang diperlukan karyawan untuk bekerja di dalam organisasi dimana lingkungan tersebut memiliki dampak terhadap kemampuan karyawan dalam melaksanakan tugas dan wewenang yang dibebankan kepadanya. Lingkungan kerja yang kondusif dapat meningkatkan kinerja karyawan dan sebaliknya lingkungan kerja yang kurang kondusif dapat menghasilkan kinerja yang kurang baik. Untuk menganalisis pengaruh lingkungan kerja terhadap kinerja secara simultan dan parsial maka peneliti melakukan penelitian pada karyawan PT. Telekomunikasi Indonesia, Tbk. selain pengaruh simultan dan parsial, peneliti juga ingin mengetahui variabel lingkungan kerja mana yang memiliki pengaruh lebih dominan terhadap kinerja karyawan. Dalam penelitian ini, pendekatan yang digunakan adalah explanatory research sehingga dapat menjelaskan hubungan kausal antar variabel melalui pengujian hipotesis. Lokasi penelitian ini adalah kantor PT. Telekomunikasi Indonesia , Tbk. Witel Jatim Selatan Malang yang beralamat di Jalan A. Yani No. 11 Malang. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Untuk pengumpulan data, teknik yang digunakan adalah penyebaran kuisioner dengan sampel 62 karyawan tetap. Teknik analisis data dalam penelitian ini adalah uji regresi berganda dengan menggunakan program SPSS 13.0 for Windows sebagai alat pengolah data. Dari hasil pengujian ini ditemukan bahwa lingkungan kerja, baik itu fisik dan non fisik memiliki pengaruh terhadap kinerja karyawan sebesar 57,3% sedangkan sisanya dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Uji hipotesis secara simultan membuktikan terdapat pengaruh signifikan dari variabel lingkungan kerja fisik dan lingkungan kerja non fisik terhadap kinerja karyawan. Sementara untuk uji secara parsial, lingkungan kerja fisik dan lingkungan kerja non fisik masing-masing memiliki pengaruh terhadap kinerja karyawan secara signifikan. Sementara variabel bebas yang memiliki pengaruh lebih dominan terhadap kinerja karyawan adalah lingkungan kerja non fisik dengan standarized coefficients beta sebesar 0,489 mengungguli lingkungan kerja fisik di angka 0,339. Kata Kunci : Lingkungan Kerja Fisik, Lingkungan Kerja Non Fisik, Kinerja Karyawan.
Strategic Business Plan Development for Griya Khazna Muslim Fashion Store Ramdhani, Haidar Zahran; Arimbawa, Putu Adi Putra
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.09

Abstract

Purpose – This study aims to formulate a comprehensive business plan for Toko Griya Khazna, a Muslim fashion retailer operating through both offline and online channels, to adapt to changing market trends and strengthen business competitiveness in the digital era. Design/Methodology/Approach – This study employs a qualitative descriptive approach. Data were collected through in-depth interviews, participatory observations, and documentation. The data were analyzed using strategic and business analysis tools, including SWOT analysis, Porter’s Five Forces, Marketing Mix 4P, and financial ratio analysis to evaluate business conditions and develop appropriate strategies. Findings – The results indicate that Toko Griya Khazna has significant growth potential due to its broad target market, strong value proposition, and effective use of digital marketing channels. Financial projections show positive cash flow, healthy profitability, and strong liquidity and solvency ratios, indicating that the proposed business development strategy is feasible and sustainable. Originality/Value This research provides value by integrating a data-driven stock management system with adaptive marketing strategies, offering a comprehensive business plan that strengthens competitiveness in the Muslim fashion segment and serves as a practical model for similar SMEs seeking sustainable growth.  
Drivers of Purchase Intention in Local Culinary Businesses: The Role of Price, Location, and Promotion Faizul Muttaqin; Arimbawa, Putu Adi Putra
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.2.06

Abstract

Consumer purchase intention is a crucial factor for business sustainability and growth amid increasingly intense market competition. Therefore, this study aims to determine whether price, business location, and promotion influence consumer purchase intention toward Nyotoo.gang products. This explanatory quantitative research targeted residents of Magelang City who are aware of the Nyotoo.gang business, with a total sample of 120 respondents. The statistical analysis involved instrument testing, classical assumption tests, multiple linear regression, and hypothesis testing using SPSS 25 for Windows. The results showed that price has a positive and significant effect on purchase intention, business location has a positive and significant effect on purchase intention, and promotion also has a positive and significant effect on purchase intention.
Co-Authors A Muhamad Jazuli, A Muhamad Ananda Sabil Hussein Christin Susilowati Faizul Muttaqin Mauliano, Imellda Ricca Muroqi, M. Arfi Nurmasari, Nuraini Desty Putri, Leilani Ivana Putri, Nadia Azizah Qumaris, Rana Sanniyah Ramdhani, Haidar Zahran Rifan, Mohamad Shendri, Gabriella Natasha Surachman Surachman