eProceedings of Management
Vol. 11 No. 4 (2024): Agustus 2024

Penggunaan Media Sosial Instagram Pandawara Group (@pandawaragroup) Sebagai Media Komunikasi Program Kerja Ajaraksa Pada Siswa SMPN 13 Bandung

Manurung, Normanela Tassel Epaphras (Unknown)
Wijaksono, Dimas Satrio (Unknown)



Article Info

Publish Date
17 Oct 2024

Abstract

This research aims to look at the use of the Pandawara Group Instagram social media (@pandawaragroup) as acommunication medium for the Ajaraksa work program for SMPN 13 Bandung students. There are two views held byPierre Levy, namely the view of social interaction and social integration. This research was conducted using aqualitative approach method where there were subjects as informants, namely four key informants, one supportinginformant, and one expert informant. The data collection method will be in the form of interviews with informants inthe form of subjects, observations, and also followed by documentation in interview activities and also observations.The validity of the data depends on the source triangulation technique. The research results show that the view ofsocial interaction using social media Instagram @pandawaragroup is quite effective but can add information fromuploaded videos. Meanwhile, from a social integration perspective, the use of Instagram social media is quite effective. Keywords-Pandawara Group, Ajaraksa, Instagram, social interaction, social integration.

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Journal Info

Abbrev

management

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

merupakan media publikasi karya ilmiah lulusan Universitas Telkom yang berisi tentang kajian management. Karya Tulis ilmiah yang diunggah akan melalui prosedur pemeriksaan (reviewer) dan approval pembimbing ...