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All Journal Journal of Economics, Business, & Accountancy Ventura Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Mahasiswa Manajemen dan Akuntansi Journal of Management and Creative Business Jurnal Pengabdian Masyarakat Journal of Managerial Sciences and Studies International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences Digital Innovation : International Journal Of Management
Mahjudin Mahjudin
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Public Health Social Sciences Other

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INCREASING THE SERVICE QUALITY FOR CUSTOMER SATISFACTION Achmad Daengs GS; Mahjudin Mahjudin; Mashudah Hufron
Journal of Economics, Business, & Accountancy Ventura Vol 15, No 3 (2012): December 2012
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v15i3.112

Abstract

Business competition is unavoidable nowadays, whether it is either product or service, it has alwaysits own strategy to win. In this condition, service is the most important factor that should bebuilt and delivered to the customers. For that reason, service has to be qualified. This is due tothe fact that with qualified service, the customers will also be satisfied and then they will not thebusiness. A qualified service is marked by the number of consumers who were satisfied totallywith the service. So, every business must focus on it. PT. TIKI Branch of Kedung Sari Surabayawas the object of the research because service quality was critical. Theoretically, there are fivedimensions of service quality such as assurance, tangibles, reliability, responsiveness, and empathythat may influence customer satisfaction. The objective of this study was, to determine theeffect of service quality to customer satisfaction. Structural Equation Modeling (SEM) was usedto analyze the primer and secondary data during the research. With the probability of > 0.10, itwas found that assurance dimension could establish unidimensionality of service quality, whiletangibles, reliability, responsiveness, and empathy dimensions could not. Therefore, it could beconcluded that assurance was the prominent factor that caused customers satisfaction.
Analysis of Muhammadiyah Ideology on the Performance of Muhammadiyah Primary and Secondary Education Institutions with Leadership as Mediation Safiq Abdillah; Setyo Budi; Mahjudin Mahjudin
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 2 (2023): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i2.7597

Abstract

This study aims to determine the effect of Muhammadiyah ideology on the performance of Muhammadiyah Elementary and Secondary Education institutions with Leadership Variables as Mediation, using a quantitative approach method and with a population of 1607 people, the research sample was obtained as many as 469 people. Gresik district. The results showed that leadership had an effect on the performance of educational institutions. Where leadership can improve the performance of educational institutions with the most prominent character of hard work and leadership has a competitive mediation role. Where the leadership between Muhammadiyah ideology and the performance of educational institutions has a significant impact.
Analisis Controllable Factors 7M Dan Service Quality Dalam Meningkatkan Kualitas Layanan Serta Dampaknya Terhadap Kepuasan Konsumen Di Giant Diponegoro Surabaya Dwi Krisnara; Mahjudin Mahjudin; Harsono Teguh; Bambang Karnain; Sugiharto Sugiharto; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 1 (2024): April: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i1.2330

Abstract

This research is aimed at finding out the influence of Giant Diponegoro Surabaya's marketing management which includes Controllable Factors or controlled factors, and Service Quality or service quality on consumer satisfaction shopping at Giant Diponegoro Surabaya. Thus, the results of this research can at least be used as additional information for management in marketing their products in accordance with consumer desires. With the t-test tool, among the Controllable Factors or controllable factors, Service Quality or service quality is the one that influences the most. are Controllable actors with a percentage of 44.3%, while Service Quality is 37%. After conducting this research, the advice that can be contributed to companies is that company leaders must pay attention to variables with smaller percentages, because in developed countries they are already at the Service Quality stage. which also influences purchasing decisions.
Analysis Of Customer Satisfaction On The Marketing Mix Of Halo Telkomsel Wonosobo, Central Java Enny Istanti; Mahjudin Mahjudin; Rina Dewi; Diana Zuhro; Sutini Sutini; Achmad Daengs GS
International Journal of Economics, Commerce, and Management Vol. 1 No. 3 (2024): July : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v1i3.120

Abstract

This research aims to examine what factors influence the level of customer loyalty of GeraiHALO Telkomsel Wonosobo, Central Java. The population in this study are customers who have subscribed or are currently subscribing to Telkomsel Kartu HALO, simPATI and AS product services, having subscribed for at least six months. Determining the sample in this research used the probability sampling method. This analysis uses the Importance Performance Analysis (IPA) method which is used to determine the level of importance and perception (expectations) of the Marketing Mix towards customer satisfaction implemented by the company. The results of the IPA analysis show that the dominant factors influencing customer loyalty are product quality, price, distribution variables. and promotion variables in this research are quite good in explaining customer perceptions. The author's advice to companies is that companies create products that are superior in quality, and always maintain product quality, namely by always innovating products that are tailored to customer desires for the product. Apart from that, companies must always pay attention to customer complaints by minimizing customer complaints.
Impact of Service Quality Variables Regarding the Decision Making Process: Case Study of Staying at a Youth Hostel in Surabaya Muchammad Ilham Syaifullah A. M; Mahjudin Mahjudin
International Journal of Economics and Management Sciences Vol. 1 No. 4 (2024): November : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v1i4.191

Abstract

Fluctuations in the number of hotel guests which tend to decrease encourage managers to further improve management performance so that things that influence the decline can be identified and then implemented as appropriate strategies to overcome them. Consumers or guests in this case are a heterogeneous community who come from various backgrounds, characteristics, habits, regions, cultures and economic levels. Based on several theories, previous research and the phenomenon of this problem, research was conducted to analyze the influence of service quality on consumers' decisions to stay at the Surabaya Youth Hostel. In research that wants to see the influence of tangible, reliability, responsiveness, assurance, empathy on the decision to stay at the Surabaya Youth Hostel. By using tabulated data from the results of a population survey with a sample of 40 respondents, visitors staying at the Surabaya Youth Hostel were analyzed. using multiple linear regression analysis tools, it can be seen. The R value of 0.951 means that the relationship between the independent variables tangible, reliability, responsiveness, assurance, empathy on consumer decisions to stay overnight is close and strong. This is indicated by an R value above 50%, namely 95.1%. The simultaneous determination value (R square) is 0.904, meaning that variations in tangible, reliability, responsiveness, assurance, empathy regarding consumer decisions to stay overnight change by 90.4% while the remaining 9.6% is influenced by other variables not studied. In this research, it can be seen that the variables tangible, reliability, responsiveness, assurance, empathy influence simultaneously (simultaneously) on the decision to stay by producing an Fcount value of 64,219 and a Ftable of 2.4 with a df in the numerator of 5 and the denominator of 34. By using the test t can be seen that all independent variables, including tangible, reliability, responsiveness, assurance, empathy, have a partial influence on the decision to stay, where reliability with a calculated t coefficient value of 4,877 is the variable that has the most influence on the decision to stay.
Studying Customer Satisfaction with Service Quality Using the Servqual Method: Case Study at PT. Federal International Finance East Surabaya Branch Mahjudin Mahjudin; Muchammad Ilham Syaifullah A. M; Naurah Aurelia M
Digital Innovation : International Journal of Management Vol. 1 No. 4 (2024): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v1i4.72

Abstract

The research for this thesis is entitled: "Customer Satisfaction Analysis of PT Service Quality. Federal International Finance East Surabaya Branch Using the Servqual Method.” The purpose of this research is to determine the quality of services provided at PT. Federal International Finance East Surabaya Branch towards all customers seen from the 5 dimensions of service and to find out the efforts made to improve service quality at PT. Federal International Finance East Surabaya Branch to retain customers. The analytical tool used in this research uses the Servqual method. From the research results, it is known that the gap for the Physical Evidence dimension has a gap value in the third item of -0.08, namely that employees look neat & professional. The reliability dimension has a gap value in the first, fourth and fifth items, namely if an employee promises to do something within a certain time period, then they actually carry it out at -0.06, employees provide services according to the promised time at -0.46 , and FIFGROUP keeps its data error-free by -0.40. The responsiveness dimension has a gap value in the first and third items, namely that employees will tell customers exactly when service will be provided at -0.04, and employees are always willing to help customers who come at -0.12. The guarantee dimension has a gap value in the second item, namely that customers will feel safe when making transactions of -0.04.
Mengukur Citra Carrefour Bg Junction Di Kota Surabaya Erida Nursiana; Aridha Prassetya; Achmad Daengs GS; Mahjudin Mahjudin; Diana Zuhro
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 2 No. 1 (2023): April : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v2i1.1612

Abstract

This research aims to determine the image of Carrefour Bg Junction Surabaya from the perspective of consumers. The sample used was 35 people consisting of 35 hope questionnaires and 35 performance questionnaires. Determining the sample in this study used probability sampling with proportional sample strata. The results of the analysis using the Importance Performance Analysis (IPA) method show that the image of Carrefour Bg Junction Surabaya is quite good in the eyes of consumers. This can be seen in the results of the IPA map graph which consists of 6 variables, namely the service provided by employees, the quality of the products sold, the product choice variable, the retail atmosphere variable, the comfort variable and the value/price factor. Where the service variables provided by employees and the retail atmosphere variables are considered important and are expected to be supporting factors for consumer satisfaction, so that Carrefour Bg Junction Surabaya is obliged to ensure that the performance of the stores managed can continue to maintain the achievements that have been achieved. Apart from that, there are 4 other variables, namely the quality of the product sold, product choice, convenience and value/price factors which are considered to influence consumer perceptions which are less important but the implementation is excessive and considered less important but very satisfying.
Pengaruh Harga, Kualitas Produk Dan Kualitas Pelayanan Terhadap Volume Penjualan Produk Jasa Bordir Pada Cv. Aditama Di Kota Surabaya Mahrusul Faizin; Achmad Daengs GS; Mahjudin Mahjudin; Diana Zuhro; Tjandra Wasesa
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 2 No. 1 (2023): April : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v2i1.1613

Abstract

This study analyzes the effect of price, product quality and service quality to increase sales volume embroidery services Aditama CV of Surabaya. Data were obtained from questionnaires and direct observation in the field. Data were analyzed using multiple linear regression. The finding’s show that the simultaneous price, product quality and service quality affect the volume of sales. This means that the price, product quality and service quality of each has and effect on the sale of embroidery services Aditama CV of Surabaya. Partially price variables have a dominant influence on the sales volume, which indicates that at an affordable price will increase the company's sales volume.
Pengaruh Citra Merek, Iklan, Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Produk Kopi Kapal Api Di Surabaya Alfiah Nofiana; Aridha Prassetya; Achmad Daengs GS; Mahjudin Mahjudin; Diana Zuhroh
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 2 No. 1 (2023): April : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v2i1.1614

Abstract

Producers of packaged instant coffee have to compete fiercely to get consumers' attention, because the many types of packaged instant coffee on offer make consumers increasingly free to make their choices. Kapal Api Coffee producers need to evaluate marketing policies in the form of brand image, advertising and product quality and their influence on consumer demand to buy, so that they are expected to be able to innovate to increase their sales. This research aims to find out whether there is an influence on brand image, advertising and product quality on consumer buying interest in Kapal Api Coffee products in Surabaya. This research approach uses quantitative research. The data used are the answers of respondents from the results of distributing questionnaires. Data analysis techniques using multiple linear regression analysis, F test, and t test. Based on the research results, it is known that brand image, advertising and product quality simultaneously influence consumer buying interest in Kapal Api Coffee products, because the F test results show the calculated F value is greater than F table, namely 34.040 > 2.699. Brand image partially influences consumer buying interest in Kapal Api Coffee products, this is proven by the t test which shows the calculated t value is greater than the t table, namely 4.569 > 1.985. Advertising partially influences consumer buying interest in Kapal Api Coffee products, this is proven by the t test which shows the calculated t value is greater than the t table, namely 2.190 > 1.985. Product quality partially influences consumer buying interest in Kapal Api Coffee products, this is proven by the t test which shows the calculated t value is greater than the t table, namely 3.531 > 1.985. Based on the results of the study it is also known that brand image (X1) has a dominant effect on purchase intention. This is proven by the t test where the calculated t value of brand image (X1) is greater than the calculated t value of the advertising variables (X2) and product quality (X3), namely 4.569.
Strategi Pemasaran Pada Perumahan dengan Menggunakan Analisis Swot : (Studi Kasus Pada Perumahan Menganti Alam Raya Sentosa Gresik) Ajeng Prasti Kumalasari; Mahjudin Mahjudin; Aridha Prassetya; Rina Dewi; Achmad Daengs
Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): April: Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v4i1.4020

Abstract

Marketing strategy is one of the weapons for companies to face market competition. Basically, a marketing strategy is to find a match between the company's internal capabilities and external opportunities in the market. However, the Company also needs to recognize the strengths and weaknesses of the company in the competition. This will greatly help companies in recognizing themselves, as well as taking advantage of every opportunity that exists and avoiding or minimizing threats. Where in determining competitive strategies and making decisions, a manager must recognize what are the weaknesses, strengths, threats, opportunities that the company has and recognize the advantages of competitors that may have. Thus, the company must be able to pay attention to factors that can affect the survival of the company, both external and internal factors. In order to find the formulation of an appropriate marketing strategy, it is necessary to identify the strengths, weaknesses, opportunities and threats faced by the company. For this reason, this research was held which focuses on efforts to determine marketing strategies that are in accordance with the company's conditions in the midst of competition. The results of this study show that the company's position is in a state of growth (GROWTH) so that the strategy suggested for PT Bintang Karyasama as the housing developer of Menganti Alam Raya Semtosa is an SO strategy with an emphasis on the strategy of increasing the choice of house types with various price options. Thus, PT Bintang Karyasama as the housing developer of Menganti Alam Raya Semtosa can highlight its competitive advantage compared to other similar competitors.
Co-Authors Achmad Daengs Ajeng Prasti Kumalasari Alfiah Nofiana Aridha Prassetya Bambang Karnain Diana Zuhro Diana Zuhroh Dody Suhermawan Donny Antonius Saputra, Ignatius Dwi Krisnara Enny Istanti Erida Nursiana GS , Achmad Daengs Harsono Teguh Ika Pratiwi, Yeni Ilham SAM, Muchammad Kristiawati, Indriana Kuncoro Catur Nugroho Mahrusul Faizin Mashudah Hufron Moch. Rachmandany Firmansyah Muchammad Ilham Syaifullah A. M MUHAMMAD ILHAM Naurah Aurelia M Rina Dewi S, David Safiq Abdillah Setyo Budi Sugiharto Sugiharto Suroso, Adi Sutini Sutini Tjandra Wasesa Wiyasa, I Gede Zainul Wasik