Journal of Innovation Research and Knowledge
Vol. 5 No. 3: Agustus 2025

ONLINE CUSTOMER REVIEW DAN KONTEN MARKETING DALAM PLATFORM TIKTOK PADA KEPUTUSAN PEMBELIAN PRODUK

Aba Yayit Al Bustomi (Unknown)
Henry Yuliamir (Unknown)
Idah Kusuma Dewi (Unknown)

Article Info

Publish Date
01 Aug 2025

Abstract

Both marketing information and online customer reviews have a big impact on consumer decision-making. The purpose of this study is to ascertain and investigate the degree to which online customer evaluations and TikTok marketing content influence consumers' product selections. Because this study takes a quantitative approach, data were gathered via questionnaires, literature studies, and observation. One hundred Ungaran respondents made up the study's sample. Two factors related to purchase decisions the marketing content variable and the online customer review variablewere computed in the t-test computation. These two values show that the purchase choice variable is influenced by both of these factors. Additionally, the results of the F test show that the marketing material variable and online customer reviews both simultaneously influence the decisions of product buyers

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Journal Info
Journal of Innovation Research and Knowledge
Website

Abbrev

JIRK

Publisher

bajang Institute

Subject

Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Journal of Innovation Research and Knowledge, published by Bajang Institute. Published in two formats, print and online, print version of ISSN: 2798-3471 and the online version of ISSN: 798-3641, both of which are published every month. The scope of the journal studies broadly includes: Culture (a ...