Jurnal Manajemen Universitas Bung Hatta
Vol 20 No 2 (2025): Jurnal Manajemen Universitas Bung Hatta

Purchase Intention in Live Streaming Shopping : Investigating the Effect of Hedonic Value on Purchase Intention with Emotional Pleasure as Mediation and Trust as Moderation

Utami, Wiry (Unknown)
Visza Adha, Howardi (Unknown)

Article Info

Publish Date
31 Jul 2025

Abstract


Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Manajemen Universitas Bung Hatta
Website

Abbrev

JMN

Publisher

Universitas Bung Hatta

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Universitas Bung Hatta focuses on publishing management research results everywhere, issues published by Jurnal Manajemen Universitas Bung Hatta covering the human resources management, marketing management, financial management, strategict management, entrepreneurship, and other ...