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All Journal Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal Manajemen Universitas Bung Hatta ProBisnis : Jurnal Manajemen e-Jurnal Apresiasi Ekonomi
Utami, Wiry
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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MENUMBUHKAN JIWA KEWIRAUSAHAAN MANDIRI DAN BERFIKIR INOVATIF MELALUI PEMBERIAN PENGALAMAN NYATA PADA SISWA SMA N 1 GUNUNG TALANG KABUPATEN SOLOK Dwi Putri, Tyara; Azliyanti, Elfitra; Utami, Wiry; Putri, Refallis Alya; Nikmah, Irma Muhimmatun; Julia, Julia
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 8 No. 3 (2024): Penguatan Literasi Keuangan, Inovasi UMKM, dan Transformasi Pembelajaran pada E
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v8i3.1908

Abstract

The purpose of this activity is to develop entrepreneurial skills. With independent entrepreneurship, it is envisaged that recent high school graduates will have more chances to hone their entrepreneurial abilities in marketing, finance, planning, and invention, among other areas. Through entrepreneurial experience, high school graduates can develop a tough spirit and resilience that is useful not only in a business context but also in everyday life. The method used by the PKM Team is face to face. Activity provided participants with the time and opportunity to directly practice making crafts from feather wire. We hope that this training will boost students' confidence in generating innovative ideas for potential business ventures, ultimately fostering an independent entrepreneurial spirit among students at SMA Negeri 1 Gunung Talang, Solok Regency.
THE ROLE OF SHOPPING ENJOYMENT ON ONLINE IMPULSE BUYING WITH BROWSING AS MEDIATING AND BRAND AWARENESS AS MODERATING Utami, Wiry; Wati, Linda; Putri, Tyara Dwi; Ismayanti, Rana Surayya
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.818

Abstract

This research examines the role of shopping enjoyment in online impulse buying, with browsing as mediation and brand awareness as moderation. This research uses quantitative methods using Smart-PLS 3.0. The sampling technique used purposive sampling with a total sample of 215 respondents. The research results show that shopping enjoyment has a positive effect on browsing. Shopping enjoyment also has a positive impact on online impulse buying. Browsing has a positive impact on online impulse buying. Browsing mediates the relationship between shopping enjoyment and online impulse buying. Brand awareness moderates the relationship between browsing on online impulse buying.
Purchase Intention in Live Streaming Shopping : Investigating the Effect of Hedonic Value on Purchase Intention with Emotional Pleasure as Mediation and Trust as Moderation Utami, Wiry; Visza Adha, Howardi
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 20 No 2 (2025): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v20i2.28285

Abstract

Exploring the Impact of Perceived Usefulness on Behavioral Intention: The Mediating Role of Trust Irda, Irda; Dwi Putri, Tyara; Utami, Wiry; Kamela, Ice
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 19 No 2 (2024): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v19i2.25548

Abstract

The purpose of this study is to ascertain how perceived usefulness affects on behavioral intention, with trust acting as a mediating factor in the Shopeepay e-wallet service in Padang. The population in this study are users who intend to use the Shopeepay e-wallet service in the city Padang, with sample size as many as 140 users. Purposive sampling is the procedure used in the sampling approach. The Partial Least Square (PLS) test is used in the data analysis procedure. According to the research's findings, perceived usefulness has a positive effect on behavioral intention. It also found that perceived usefulness has a positive effect on trust. Trust has a positive effect on behavioral intention. The next finding was that trust mediates the effect of perceived usefulness on behavioral intention
Building Purchase Intentions Through Source Credibility: The Mediating Role of Customer Attitude on TikTok Live Shopping in Padang City Haikal, Muhamad; Utami, Wiry; Irda, Irda
ProBisnis : Jurnal Manajemen Vol. 16 No. 06 (2025): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to examine the influence of source credibility on purchase intention mediated by customer attitude on TikTok live shopping in Padang City. The sample in this study consisted of 111 respondents with purposive sampling using questionnaire. Data were analyzed using Smart PLS version 3.0 with the following results: source credibility has a positive and significant effect on purchase intention. Then, source credibility has a positive and significant effect on customer attitude. Intervening variable testing shows that customer attitude variables can influence the indirect effect between source credibility on purchase intention.
Co-Authors Azliyanti, Elfitra Dwi Putri, Tyara Irda Irda Ismayanti, Rana Surayya Julia Julia Kamela, Ice Linda Wati LISTIANA SRI MULATSIH Muhamad Haikal Nadhira, Lulu Nikmah, Irma Muhimmatun Putri, Refallis Alya Putri, Tyara Dwi Visza Adha, Howardi