JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Vol. 2 No. 5 (2025): September

Analisis Pengaruh Ads Intrusiveness dan Ads Irritation Terhadap Ads Avoidance Melalui Attitude Toward Ads Sebagai Variabel Mediasi di Platform Tiktok

Muhammad Alfatih (Unknown)
Andi Muhammad Sadat (Unknown)
Shandy Aditya (Unknown)

Article Info

Publish Date
01 Aug 2025

Abstract

Based on the results of the study on the influence of Ads Intrusiveness and Ads Irritation on Ads Avoidance through Attitude Toward Ads as a mediating variable on the TikTok platform, the conclusions that can be drawn are as follows: Overall, this study shows that emotional factors such as irritation play a significant role in driving ads avoidance, while intrusiveness tends to influence attitude toward ads more than directly encouraging users to avoid advertisements. Attitude toward ads is also proven to be an important factor in explaining user behavior toward advertisements on the TikTok platform.

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Journal Info
JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Website

Abbrev

jrme

Publisher

CV Kampus Akademik Publising

Subject

Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

Description

JURNAL RUMPUN MANAJEMEN DAN EKONOMI (JRME) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada ...