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All Journal JURNAL DINAMIKA MANAJEMEN DAN BISNIS Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Rahmatan Lil’alamin Journal of Community Services (RLA) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Riset Manajemen dan Ekonomi Digital Business Journal (DIGIBIS) JURNAL RUMPUN MANAJEMEN DAN EKONOMI Ekonomi Keuangan Syariah dan Akuntansi Pajak PENG: Jurnal Ekonomi dan Manajemen Ekopedia: Jurnal Ilmiah Ekonomi Jurnal Pengabdian dan Pemberdayaan Masyarakat (ABDI DAYA KU) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Shandy Aditya
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Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Examining the Role of E-Satisfaction and E-Trust Toward Repurchase Intention on Online Marketplace Mediated by Electronic Word of Mouth Shalfa Shabrina Nurul An nisa; Agung Kresnamurti Rivai Prabumenang; Shandy Aditya
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 6 No. 1 (2023): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.06.1.4

Abstract

This study aims to determine the effect of e-satisfaction on electronic word of mouth, the effect of e-trust on electronic word of mouth, the effect of electronic word of mouth on repurchase intention, the effect of e-satisfaction on repurchase intention, the effect of e-trust on repurchase intention, the effect of e-satisfaction on repurchase intention through electronic word of mouth, the effect of e-trust on repurchase intention through electronic word of mouth, on Tokopedia online marketplace customers. The data collection in this study was by distributing questionnaires to 200 Tokopedia online marketplace customers. In analyzing the research data, the Structural Equation Model (SEM) approach was used with the Lisrel application version 8.8. The results of this study are there is a positive and significant effect on e-satisfaction on electronic word of mouth, there is a positive and significant influence on e-trust on electronic word of mouth, there is a positive and significant influence on electronic word of mouth on repurchase intention, there is a positive influence and significant on e-satisfaction on repurchase intention, there is a positive and significant effect on e-trust on repurchase intention, there is a positive and significant effect on e-satisfaction on repurchase intention through electronic word of mouth, there is a positive and significant effect on e-trust on repurchase intentions through electronic word of mouth, in the online marketplace Tokopedia.
DETERMINAN REPURCHASE INTENTION KONSUMEN PRODUK FASHION PADA TIKTOK LIVE STREAM Viky Effendi; Usep Suhud; Shandy Aditya
Digital Business Journal Vol 2, No 1 (2023): Digital Business Journal
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/digibis.v2i1.8373

Abstract

ABSTRAKThis study aims to analyze the factors that determine the repurchase intention of consumers of fashion products on TikTok live stream using variables service quality, customer satisfaction, and customer trust. The method of data collection using questionnaires distributed online to 251 respondents. The criteria for respondents in this study are TikTok application users who are domiciled in Greater Jakarta, are at least 17 years old, and have made purchases on TikTok live stream Erigo at least twice in the last six months. Data were processed using software analysis techniques SPSS and SEM AMOS. The results showed that service quality has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer trust, customer satisfaction has a positive and significant effect on customer trust, customer satisfaction has a positive and significant effect on repurchase intention, and customer trust has a positive and significant effect on repurchase intention. Keyword: repurchase intention, customer satisfaction, customer trust, service quality, TikTok live stream. ABSTRAKPenelitian ini bertujuan untuk menganalisis faktor-faktor yang menentukan repurchase intention konsumen produk fashion pada TikTok live stream dengan menggunakan variabel service quality, customer satisfaction, dan customer trust. Metode pengumpulan data menggunakan kuesioner yang disebarkan secara daring kepada 251 responden. Kriteria responden dalam penelitian ini yaitu pengguna aplikasi TikTok yang berdomisili di Jabodetabek, berusia minimal 17 tahun, dan sudah pernah melakukan pembelian di TikTok live stream Erigo minimal dua kali dalam kurun waktu enam bulan terakhir. Data diolah dengan menggunakan teknik analisis software SPSS dan SEM AMOS. Hasil penelitian menunjukkan bahwa service quality berpengaruh positif dan signifikan terhadap customer satisfaction, service quality berpengaruh positif dan signifikan terhadap customer trust, customer satisfaction berpengaruh positif dan signifikan terhadap customer trust, customer satisfaction berpengaruh positif dan signifikan terhadap repurchase intention, dan customer trust berpengaruh positif dan signifikan terhadap repurchase intention. Kata Kunci: repurchase intention, customer satisfaction, customer trust, service quality, TikTok live stream
Pengaruh Perceived Ease Of Use, Perceived Security Dan Trust Terhadap Decision To Adopt Digital Payment: Studi Kasus Pengguna Marketplace Meta Di Dki Jakarta By Luthfi Hamdi; Umi Widyastuti; Shandy Aditya
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 3 (2024): Juli : JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i3.2170

Abstract

This research aims to examine the factors that influence Perceived Ease of Use, Perceived Security, Trust and the Decision to adopt Digital Payment. There four variables used in this study are, Perceived Ease of Use, Perceived Security, Trust and Decision to Adopt Digital Payment. This he study was conducted in the Jakarta Special Capital Region (DKI Jakarta). A quantitative research method was employed using a Likert scale for measurement, with the population being Marketplace Meta (Facebook) users aged 17-30 in DKI Jakarta. In this study, purposive sampling was utilized to obtain 260 respondents. The research analysis technique employed Structural Equation Model (SEM). The results indicate that Perceived Ease of Use and Perceived Security have a significant direct effect on Trust, and Perceived Ease of Use, Perceived Security and Trust have a significant direct effect on the Decision to Adopt Digital Payment and Perceived Ease of Use and Perceived Security have a direct effect on the Decision to Adopt Digital Payment via Trust mediation.
Pengaruh Persepsi Kemudahan dan Persepsi Keamanan terhadap Keputusan Pengguna E-Wallet OVO : (Studi pada Mahasiswa Aktif Universitas Negeri Jakarta) Chairunissa Rizkina Rosani; Dedi Purwana; Shandy Aditya
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 5 No. 1 (2025): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v5i1.3503

Abstract

This study aims to test the influence of Perceived Ease and Perceived Security on the Decision of OVO E-Wallet Users. The data collection method uses a survey with an instrument in the form of a questionnaire distributed online. The population used is Active Students of Jakarta State University (D3, D4, S1) with the criteria of Domiciled in Jabodetabek; aged 18 years and over; and have used the OVO E-wallet service as a payment transaction method in the last 2 weeks. This study involved 100 respondents, and the data was analyzed using SPSS Version 29 to manage data and analyze the results of the study using multiple linear regression equations. The results of the study indicate that 1) perceived ease has a positive and significant effect on user decisions, 2) perceived security has a positive and significant effect on user decisions, 3) perceived ease and perceived security simultaneously influence user decisions.
Digital Skills Workshop for Adult: Mastering the Basics of Technology in the Digital Age Hera Khairunnisa; Zairin, Gentiga Muhammad; Saparuddin Mukhtar; Wahono, Puji; Muhammad Edo Suryawan Siregar; Shandy Aditya; Anisa Putri Isnaini; Dwi Handarini; Charlie Albert Lasuin
Rahmatan Lil 'Alamin Journal of Community Services Volume 4 Issue 2, 2024
Publisher : Department of Accounting, Faculty of Business and Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/RLA.Vol4.iss2art6

Abstract

This program aimed to enhance digital awareness and literacy by equipping participants with essential knowledge and skills in navigating the digital environment. The webinar, held on July 15, 2024, attracted 80 participants, including students, lecturers, and the general public from Jakarta State University and Universiti Malaysia Sabah. Expert speakers addressed critical topics such as maintaining human connection in the digital age (Charlie Albert Lasuin, Universiti Malaysia Sabah), responsible data collection for economists (Prof. Dr. Puji Wahono, S.E., M.Sc., Jakarta State University), and the interplay between social media and data privacy (Shandy Aditya, Jakarta State University). The program successfully engaged participants, sparking active discussion and a desire for further learning in digital and social literacy.
Understanding Repurchase Intention of Online Marketplace Customers in Jakarta with Trust as Intervening Siti Nurjanah; Agung Kresnamurti Rivai Prabumenang; Shandy Aditya
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 6 No. 2 (2023): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.06.2.1

Abstract

The COVID-19 pandemic has a significant impact on the increased consumption and using digital services of Indonesian people. One of the digital services used is an e-commerce site. This phenomenon causes intense competition between e-commerce in Indonesia. The purpose of this study was to determine the significant effect of perceived usefulness and perceived ease of use on repurchase intention through trust. Data collection method by distributing online questionnaires through Google Forms. The sample in this study amounted to 252 respondents who live in DKI Jakarta, aged 18 – 38 years and have made purchases at online marketplace at least five times in the past year. Data analysis techniques used SPSS version 26 and SEM (Structural Equation Model) Lisrel version 8.8 to process data and analyze research data. The results showed that perceived usefulness has a significant effect on trust, perceived ease of use has a significant effect on trust, trust has a significant effect on repurchase intention, perceived usefulness has a significant effect on repurchase intention, perceived ease of use has a significant effect on repurchase intention, perceived usefulness has a significant effect on repurchase intention through trust, perceived ease of use has a significant effect on repurchase intention through trust.
Analisis Price, Brand Image, Product Quality Terhadap Purchase Decision Produk Erspo pada Aplikasi Shopee Muhammad Aditya Ramadhani; Agung Kresnamurti Rivai; Shandy Aditya
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/pf1fg995

Abstract

This research is to analyze the variables price, brand image, product quality towards purchase decision of Erspo products on Shopee Application. The study uses a quantitative research design with a survey approach. The population in this study is DKI Jakarta Residents using the Shopee Application who have ever made a purchase of Erspo products. Data analysis on this quantitative research started with composing the description of the data, the process of presenting the data of each variable that is the object of the study as well as performing the calculations and calculations used to answer the formulation of the problem and also testing the hypotheses that have been written. In this study, the researchers used data analysis techniques with SPSS to process the collected primary data, the authors used data analysis techniques through statistical tests. The results of the study found that simultaneously, the independent variables (Price, Brand image, Product quality) have a significant influence on the dependent variable (Purchase decision). Thus, a significance value of ≤ 0.05 indicated that the regression model used was valid and could explain the influence of the independent variables on the dependent variables significantly. This shows that the factors Price, Brand image, Product quality jointly make a meaningful contribution in influencing Purchase decision H4 is accepted.
Pengaruh Tarif dan Kualitas Layanan terhadap Kepuasan Pelanggan melalui Citra Merek pada Pengguna Grab di Jakarta Altito, Muhammad Lutfi; Mohamad Rizan; Shandy Aditya
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/bnc94v63

Abstract

This study aims to analyze the effect of fare and service quality on customer satisfaction mediated by brand image among Grab users in Jakarta, focusing on how customers’ perceptions of pricing and service shape brand impressions that ultimately influence their level of satisfaction. This research employs a quantitative approach with the Structural Equation Modeling (SEM) method using SmartPLS software. The sampling technique used is purposive sampling with a total of 264 respondents. The results show that fare and service quality have a positive and significant effect on brand image. Fare and service quality also have a positive and significant effect on customer satisfaction. Brand image has a positive and significant effect on customer satisfaction and mediates the effect of fare and service quality on customer satisfaction.
Analysis of The User Satisfaction of Gopay in Jakarta Area Hanif Giri Shihab; Setyo Ferry Wibowo; Shandy Aditya
Ekonomi Keuangan Syariah dan Akuntansi Pajak Vol. 2 No. 3 (2025): Ekonomi Keuangan Syariah dan Akuntansi Pajak (EKSAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/eksap.v2i3.1324

Abstract

This study analyzes Gopay user satisfaction in DKI Jakarta area. Amidst Indonesia's booming digital economy and the shift to cashless transactions, Gopay's role as a leading e-wallet is crucial, making user satisfaction vital for business sustainability. Employing a quantitative descriptive approach, data was collected via surveys from 170 Gopay users in DKI Jakarta, primarily young adults (18-29) and students. Data were analyzed using descriptive and exploratory factor analysis with SPSS version 25. Descriptive analysis showed respondents hold a highly positive perception across all five satisfaction dimensions: Content, Accuracy, Format, Ease of Use, and Timeliness. Factor analysis extracted five key factors—Completeness, Accurate, Appearance, Easy to Understand, and Information Availability—collectively explaining 68.601% of the total variance. These factors significantly contribute to overall user satisfaction. The findings offer valuable insights for Gopay to enhance services and foster user loyalty by focusing on these critical aspects of application quality.
Analisis Pengaruh Ads Intrusiveness dan Ads Irritation Terhadap Ads Avoidance Melalui Attitude Toward Ads Sebagai Variabel Mediasi di Platform Tiktok Muhammad Alfatih; Andi Muhammad Sadat; Shandy Aditya
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 5 (2025): September
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i5.6171

Abstract

Based on the results of the study on the influence of Ads Intrusiveness and Ads Irritation on Ads Avoidance through Attitude Toward Ads as a mediating variable on the TikTok platform, the conclusions that can be drawn are as follows: Overall, this study shows that emotional factors such as irritation play a significant role in driving ads avoidance, while intrusiveness tends to influence attitude toward ads more than directly encouraging users to avoid advertisements. Attitude toward ads is also proven to be an important factor in explaining user behavior toward advertisements on the TikTok platform.
Co-Authors Agung Dharmawan Buchdadi Agung Kresnamurti Rivai Agung Kresnamurti Rivai Prabumenang Agung Wahyu Handaru Altito, Muhammad Lutfi Andi Muhammad Sadat Anisa Putri Isnaini Ati Sumiati By Luthfi Hamdi Chairunissa Rizkina Rosani Charlie Albert Lasuin Destria Kurnianti Dwi Handarini Hanif Giri Shihab Hera Khairunnisa I Gusti Ketut Agung Ulupui Ika Febrilia Indra Pahala Mayang Riyantie Mikola Sheva Oktoza Mohamad Rizan Muhammad Aditya Ramadhani Muhammad Alfatih Muhammad Edo Suryawan Siregar Puji Wahono Purwana E.S., Dedi Ratna Anggraini Rd. Tuty Sariwulan Rida Prihatni Saparuddin Mukhtar Sararya Haikal Perdana Setyo Ferry Wibowo Shalfa Shabrina Nurul An nisa SITI NURJANAH Suherdi Umi Widyastuti Usep Suhud Utari, Eka Dewi Viky Effendi Wahono, Puji Zairin, Gentiga Muhammad