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All Journal Journal of Social And Economics Research Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Bisnis, Manajemen, dan Keuangan Maslahah: Jurnal Manajemen dan Ekonomi Syariah Master Manajemen JURNAL RUMPUN MANAJEMEN DAN EKONOMI PENG: Jurnal Ekonomi dan Manajemen journal of social and economic research AT-TAKLIM: Jurnal Pendidikan Multidisiplin J-CEKI Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Andi Muhammad Sadat
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Religion Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh E-Promotion, E-Service Quality terhadap Repurchase Intention melalui E-Word of Mouth: Studi pada Aplikasi Coffee Shop di DKI Jakarta Reza Setya Pratama; Agung Kresnamurti Rivai P; Andi Muhammad Sadat
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 4 No. 1 (2023): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0401.05

Abstract

ABSTRACT This study aims to determine the effect of e-promotion on repurchase intention, the effect of e-service quality on repurchase intention, e-word of mouth on repurchase intention, e-promotion on e-word of mouth, e-service quality on e-word of mouth. mouth, e-promotion of repurchase intention through e-word of mouth, e-service quality of repurchase intention through e-word of mouth, to Kopi Kenangan consumers in DKI Jakarta. The data collection method used is a survey method using a questionnaire instrument. The research sample collected was 255 respondents who are Kopi Kenangan consumers and have made purchases through the Kopi Kenangan application at least twice in the last six months. The software used in this research is SPSS and SEM (Structural Equation Model) from LISREL. The results of hypothesis testing indicate that there is a positive and significant relationship on all hypotheses. ABSTRAK Pada studi kali ini memiliki tujuan untuk mencari pengaruh e-promotion ke repurchase intention, pengaruh e-service quality ke repurchase intention, e-word of mouth terhadap repurchase intention, e-promotion ke e-word of mouth, e-service quality ke e-word of mouth, e-promotion terhadap repurchase intention melalui e-word of mouth, e-service quality ke repurchase intention melalui e-word of mouth, pada konsumen Kopi Kenangan di DKI Jakarta. Cara yang digunakan untuk mencari data yang digunakan adalah survey dengan memakai instrument formulir. Sampel penelitian yang dikumpulkan berjumlah 255 responden yang merupakan konsumen Kopi Kenangan dan pernah melakukan pembelian melalui aplikasi Kopi Kenangan minimal dua kali. Software yang dipakai pada studi kali ini yaitu SPSS dan SEM (Structural Equation Model) dari LISREL. Hasil uji hipotesis dikethaui bahwa adanya pengaruh yang baik dan signifikan untuk semua hipotesis.
ANALISIS PENGGUNAAN SHOPEE AFFILIATE PROGRAM DENGAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM), PERCEIVED TRUST DAN PERCEIVED RISK (STUDI KASUS SELLER SHOPEE AFFILIATE) Yunus Saputra; Andi Muhammad Sadat; Rahmi
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.365

Abstract

Melibatkan 400 responden, penelitian ini bertujuan untuk mengeksplorasi bagaimana Perceived Trust, Perceived Risk, dan pendekatan TAM memengaruhi partisipasi penjual dalam program Afiliasi Shopee. Kuesioner disebarkan secara daring melalui Google Form, sementara analisis jalur menggunakan SEM-PLS 4 dilakukan untuk menguji hubungan antara variabel Perceived Usefulness, Perceived Ease of Use, Behavior Intention to Use, Attitude towards Using, Perceived Trust, dan Perceived Risk. Berdasarkan analisis, diperoleh hasil yang valid dan reliabel, serta terdapat hipotesis dengan pengaruh positif antara variabel, yaitu; Perceived Usefulness, Perceived Ease of Use, Perceived Trust, Perceived Risk, dan Attitude towards Using memiliki pengaruh positif terhadap Behavior Intention to Use. Selanjutnya, Perceived Usefulness, Perceived Ease of Use, dan Perceived Trust memiliki pengaruh positif terhadap Attitude towards Using. Namun, Perceived Risk tidak memiliki pengaruh terhadap Attitude towards Using. Variabel Perceived Risk tidak mampu berpengaruh secara langsung terhadap Attitude towards Using dalam program Afiliasi Shopee.
Pengaruh Daya Tarik Wisata, Persepsi Harga, Dan Kualitas Layanan Terhadap Niat Berkunjung Kembali Pada Objek Wisata Dunia Fantasi Ancol : Studi Kasus Pada Masyarakat Dki Jakarta Dian Ashari; Andi Muhammad Sadat; Rahmi Rahmi
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 3 (2024): JULI : Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i3.1518

Abstract

This study aims to examine the effect of tourist attractions, price perceptions, and service quality on revisit intentions. The data collection method uses a survey with an instrument in the form of a questionnaire distributed online. The population used is visitors to Dufan Ancol with the criteria of being residents of DKI Jakarta; aged 17 years and over; and have visited Dufan Ancol twice in the past year. This study involved 220 respondents, and the data was analyzed using SPSS Version 29 to manage data and analyze the results of the study using multiple linear regression equations. The results of the study indicate that 1) tourist attractions do not have a positive and significant effect on revisit intentions, 2) price perceptions have a positive and significant effect on revisit intentions, 3) service quality has a positive and significant effect on revisit intentions, 4) tourist attractions, price perceptions, and service quality simultaneously affect revisit intentions.
Analisis Promosi Instagram Melalui Pendekatan AISAS pada Atlantis Water Adventure Ancol Syifa Ul Aulia; Andi Muhammad Sadat; Dewi Agustin Pratama Sari
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.3947

Abstract

This study aims to examine the social media marketing activities of Instagram for Atlantis Water Adventure Ancol. Data collection was conducted using a survey with a questionnaire distributed online. The population of this study consists of people in DKI Jakarta who meet the following criteria: aged 18 years and above, have an Instagram account, and have seen promotional content from Atlantis Water Adventure Ancol on Instagram. This study involved 200 respondents, and the data were analyzed using SPSS Version 29 for validity and reliability testing, as well as data testing using average scores. The results show that the AISAS method (Attention, Interest, Search, Action, and Share) is highly effective in social media marketing for Atlantis Water Adventure Ancol on Instagram.
FAKTOR-FAKTOR YANG MEMPENGARUHI INTENTION TO DONATE MELALUI PLATFORM CROWDFUNDING Adinda Nur Afifah; Andi Muhammad Sadat; Terrylina Arvinta Monoarfa
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 3 (2023): September : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i3.1302

Abstract

This study aims to identify the factors that influence the intention to donate or the intention to donate through a crowdfunding platform. The research method used was quantitative involving a sample of 216 respondents, and a pre-test was carried out on 30 respondents who are Jabodetabek people who know the crowdfunding platform as a means of donation. The data collection method in this study used a survey method by distributing questionnaires online. Researchers use data sources obtained from primary data, namely data obtained directly from the object of research. The sampling technique uses a non-probability sampling approach with a purposive sampling technique. The collected data were analyzed using SPSS software version 26. The results showed that the variables of performance expectations, trust, experiential expectations, and parasocial interactions had a positive and significant effect on the intention to donate variable. Meanwhile, the effort expectancy and facilitating conditions variables have no effect on the intention to donate variable.
Pengaruh Social Media Marketing, Brand Equity, dan Perceived Value Terhadap Continuance Intention pada Pengguna Marketplace di Jakarta Pratiwi, Bela; Andi Muhammad Sadat; Terrylina Arvinta Monoarfa
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 4 No. 1 (2023): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0401.09

Abstract

ABSTRACT This study aims to determine the effect of social media marketing on brand equity, the effect of social media marketing on perceived value, the influence of social media marketing on customer satisfaction, the effect of brand equity on customer satisfaction, the effect of perceived value on customer satisfaction, the effect of customer satisfaction on user continuance intention of a marketplace in Jakarta. The survey method with the instrument in the form of a questionnaire is a data collection method used by researchers using a non-probability sampling technique with a convenience sampling method and also reinforced using an expert sampling technique. The sample of this research is 205 respondents who have shopped using a marketplace at least five times in the last six months and are Jakarta residents aged 17-44 years. Data analysis using SPSS version 25 and SEM (Structural Equation Model) from AMOS software version 26 to process and analyze research data. The results of this study indicate: 1) social media marketing has a significant effect on brand equity, 2) social media marketing has a significant effect on perceived value, 3) brand equity has a significant effect on customer satisfaction, 4) perceived value has a significant effect on customer satisfaction, 5) satisfaction significant effect on continuance intention. ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing terhadap brand equity, pengaruh social media marketing terhadap perceived value, pengaruh social media marketing terhadap customer satisfaction, pengaruh brand equity terhadap customer satisfaction, pengaruh perceived value terhadap customer satisfaction, pengaruh customer satisfaction terhadap continuance intention pengguna marketplace di Jakarta. Metode survei dengan instrument berupa kuesioner merupakan metode pengumpulan data yang digunakan peneliti menggunakan teknik sampel nonprobability sampling dengan metode convenience sampling dan juga diperkuat menggunakan teknik expert sampling. Sampel penelitian ini adalah 205 responden yang telah berbelanja menggunakan marketplace minimal lima kali dalam kurun waktu enam bulan terakhir dan merupakan warga Jakarta dengan usia 17-44 tahun. Data analisis menggunakan SPSS versi 25 dan SEM (Structural Equation Model) dari software AMOS versi 26 untuk mengolah dan menganalisa data hasil penelitian. Hasil penelitian ini menunjukkan: 1) social media marketing berpengaruh signifikan terhadap brand equity, 2) social media marketing berpengaruh signifikan terhadap perceived Value, 3) brand equity berpengaruh signifikan terhadap customer satisfaction, 4) perceived value berpengaruh signifikan terhadap customer satisfaction, 5) satisfaction berpengaruh signifikan terhadap continuance intention.
Pengaruh Performance Expectancy dan Effort Expectancy Terhadap Continuance Intention to Use Melalui Mediasi Attitude Towards Use pada Aplikasi Netflix Nur Alfianti; Andi Muhammad Sadat; Daru Putri Kusumaningtyas
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/cvb9wr37

Abstract

This study aims to examine the influence of Performance Expectancy and Effort Expectancy on Continuance Intention to Use Through Attitude Towards Use Mediation on the Netflix Application. The population in this study are individuals belonging to Generation Z (Gen Z) who live in the Greater Jakarta area and are active users of the Netflix digital streaming application. Gen Z or Generation Z used in Indonesia began from 1997 to 2012 based on official data set by the Indonesian Central Statistics Agency (BPS). The recommended sample size for this study is around 400 respondents to ensure that the research results can represent the population with an adequate level of confidence. This study uses Structural Equation Modeling (SEM) data analysis techniques with the Partial Least Square (PLS) approach, which is analyzed using SmartPLS software version 4. The results of the study found that Performance Expectancy (PE) has a positive and significant influence on Continuance Intention to Use (CITU). Effort Expectancy (EE) has a positive and significant influence on Continuance Intention to Use (CITU). Attitude Towards Use (ATU) has a positive and significant effect on Continuance Intention to Use (CITU). Performance Expectancy (PE) has a positive and significant effect on Attitude Towards Use (ATU). Effort Expectancy (EE) has a positive and significant effect on Attitude Towards Use (ATU). Performance Expectancy (PE) has a significant indirect effect on Continuance Intention to Use (CITU) through Attitude Towards Use (ATU). Effort Expectancy (EE) has a significant indirect effect on Continuance Intention to Use (CITU) through Attitude Towards Use (ATU).
Analisis Pengaruh Ads Intrusiveness dan Ads Irritation Terhadap Ads Avoidance Melalui Attitude Toward Ads Sebagai Variabel Mediasi di Platform Tiktok Muhammad Alfatih; Andi Muhammad Sadat; Shandy Aditya
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 5 (2025): September
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i5.6171

Abstract

Based on the results of the study on the influence of Ads Intrusiveness and Ads Irritation on Ads Avoidance through Attitude Toward Ads as a mediating variable on the TikTok platform, the conclusions that can be drawn are as follows: Overall, this study shows that emotional factors such as irritation play a significant role in driving ads avoidance, while intrusiveness tends to influence attitude toward ads more than directly encouraging users to avoid advertisements. Attitude toward ads is also proven to be an important factor in explaining user behavior toward advertisements on the TikTok platform.
Studi Tentang Persepsi Nilai Dan Kepuasan Pelanggan Di Industri Restoran Ayam Cepat Saji Kurniawan, Ilhan; Usep Suhud; Andi Muhammad Sadat
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.10764

Abstract

Penelitian ini bertujuan mengevaluasi dampak dari persepsi kualitas, harga, dan risiko terhadap nilai yang dirasakan serta kepuasan pelanggan pada konsumen restoran cepat saji lokal, Almaz. Merek ini mengalami perkembangan signifikan, terutama seiring meningkatnya dukungan terhadap produk dalam negeri di tengah penurunan minat terhadap restoran cepat saji asing. Perubahan tren ini menandakan adanya pergeseran selera konsumen yang perlu dikaji lebih dalam. Pendekatan kuantitatif digunakan dengan teknik Structural Equation Modeling (SEM) menggunakan perangkat lunak AMOS versi 26. Data dikumpulkan melalui kuesioner yang disebarkan kepada 318 individu yang pernah membeli produk Almaz. Hasil pengolahan data menunjukkan bahwa persepsi terhadap kualitas dan harga secara signifikan meningkatkan nilai yang dirasakan, sedangkan persepsi risiko justru memberikan pengaruh negatif yang berarti. Di sisi lain, nilai dan harga yang dianggap sesuai oleh konsumen terbukti menjadi faktor penting dalam membentuk kepuasan, sementara persepsi kualitas dan risiko tidak menunjukkan hubungan yang signifikan terhadap kepuasan pelanggan. Temuan ini menegaskan pentingnya menciptakan persepsi positif atas nilai dan harga, serta meminimalkan persepsi risiko demi meningkatkan loyalitas konsumen terhadap merek lokal.
Pengaruh Customer Relationship Management (CRM) dan Service Quality terhadap Customer Loyalty Melalui Customer Satisfaction Pelanggan Indomaret : (Studi Kasus Pelanggan Indomaret DKI Jakarta) Octia Dea Ayu Amanda; Andi Muhammad Sadat; Rahmi Rahmi
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 2 (2025): April : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i2.3124

Abstract

The purpose of this study is to determine the effect of Customer Relationship Management (CRM) and Service Quality on Customer Loyalty and Customer Satisfaction in the study of Indomaret customers in DKI Jakarta. This research uses SEM (Structural Equation Modeling) for quantification. The data collected was obtained through distributing questionnaires using Google Form with a purposive sampling method with certain criteria. The characteristics of this research sample are customers who have shopped at Indomaret. Data analysis was carried out using SmartPLS version 4.0 software and the sample selected to test all variables was 120 participants. The results showed that CRM has a significant effect on Customer Loyalty, Service Quality has a significant effect on Customer Loyalty, CRM has a significant effect on customer satisfaction. Service Quality has a significant effect on Customer Satisfaction, Customer Loyalty has a significant effect on customer satisfaction, CRM has a significant effect on Customer Loyalty through Customer Satisfaction, Service Quality has a significant effect on Customer Loyalty through Customer Satisfaction.
Co-Authors Adinda Nur Afifah Agung Kresnamurti Rivai P Annisa Lutfia Daru Putri Kusumaningtyas Dewi Agustin Pratama Sari Dian Ashari Ika Febrilia Kurniaty kurniaty Kurniawan, Ilhan Melisa Lutfi Nur Andini1 Mikola Sheva Oktoza Muhammad Alfatih Nur Alfianti Nur Hidayah Octia Dea Ayu Amanda Pratiwi, Bela Rachela Putri Hanasti Rahmi Rahmi Rahmi Reza Setya Pratama Shandy Aditya Syifa Ul Aulia Terrylina Arvinta Monoarfa Usep Suhud Yunus Saputra