Jurnal Ilmiah Multidisiplin Indonesia
Vol. 4 No. 7 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), August 2025

The Influence of Emotional Factors and Product Quality on Purchase Decisions PT. Kedaung Medan Industrial Ltd

Kennedy, Kennedy (Unknown)
Yhessa Devies (Unknown)
Stevany, Stevany (Unknown)
Mangasi Butar Butar (Unknown)
Robinhot Gultom (Unknown)

Article Info

Publish Date
06 Aug 2025

Abstract

The purpose of this study is to determine the partial and simultaneous impact of the variable factors of PT. Kedaung Medan Industrial Ltd. This type of research is a quantitative method. The object of research in this study is consumers at PT. Kedaung Medan Industrial Ltd, totaling 100 people. The data analysis technique used is multiple linear regression analysis. Partially, this study has succeeded in proving that emotional factors and product quality have an influence on purchasing decisions. Likewise, this study has succeeded in simultaneously proving that emotional factors and product quality have a significant influence on purchasing decisions at PT. Kedaung Medan Industrial Ltd.

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Journal Info
Jurnal Ilmiah Multidisiplin Indonesia
Website

Abbrev

esaprom

Publisher

SEAN INSTITUTE

Subject

Agriculture, Biological Sciences & Forestry Computer Science & IT Earth & Planetary Sciences Engineering Physics

Description

Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) is a peer-reviewed journal regularly published by the SEAN Institute every three months. namely, several research publications to publish multi-disciplinary articles with general topics on engineering, science, agriculture, plantations, forestry and ...