Bibliomatric Analysis : Promotion of Halal Tourism on Social Media

Alamsyah, Muh
Salahuddin, Muh
Nur, Sobihatun

Electronic Journal of Education, Social Economics and Technology
Vol 6, No 1 (2025)

This study aims to analyze the bibliometric characteristics and publication trends of scientific research on halal tourism in Indonesia based on data from the Scopus database. Data collection was conducted in May 2024 using the keyword "halal tourism" and covered the period from 2019 to 2024. Data analysis was performed using the VOSviewer application. The results show an increasing number of scientific publications related to halal tourism in Indonesia in the Scopus database. The *Journal of Islamic Marketing* emerged as the most popular journal, and articles were the dominant type of document. The Scopus database analysis was applied to conduct a systematic literature review in this study. There are six research clusters based on a keyword-based search approach. The keywords "economic growth" and "perceived value" emerged as focal points of recent research in 2022. Articles on halal tourism continue to grow. The analysis results indicate that the halal industry, in the context of scientific publications, has developed significantly, as evidenced by the substantial number of publications in the halal industry sector. KEY WORDS:  Halal Tourism, Social Media.