Kajian Branding Indonesia
Vol 7 No 2 (2025): Kajian Branding Indonesia - In Progress

Dampak Tema Alam dalam Kafe pada Brand Experience dan Active Engagement

Tjokro, Nicholas Hugo (Unknown)
Fernando, Vicky (Unknown)
Yosevina, Christiana Tercina (Unknown)
Amelia, Novi (Unknown)

Article Info

Publish Date
07 Aug 2025

Abstract

This study aims to investigate the impact of nature-themed cafes on brand experience and Active engagement. The research employs a quantitative method with online questionnaires distributed to visitors of nature-themed cafes in Tangerang. The results indicate that positive brand experiences in nature-themed cafes significantly enhance customer engagement and brand loyalty. The practical implications of this study highlight the importance for cafe managers to focus on creating enjoyable and engaging experiences to boost customer loyalty and achieve sustainable competitive advantages.

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Journal Info
Kajian Branding Indonesia
Website

Abbrev

kbi

Publisher

Universitas Prasetiya Mulya

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

KBI focuses on the dissemination of studies in the areas of creation, development, sustainability of brands, and areas where consumers process various perceptions related to products or services brands: - Logo - Naming and packaging - Branding and technology - Brand research methods - Brand metrics ...