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All Journal Kajian Branding Indonesia
Tjokro, Nicholas Hugo
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Dampak Tema Alam dalam Kafe pada Brand Experience dan Active Engagement Tjokro, Nicholas Hugo; Fernando, Vicky; Yosevina, Christiana Tercina; Amelia, Novi
Kajian Branding Indonesia Vol 7 No 2 (2025): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.7.2.131-143

Abstract

This study aims to investigate the impact of nature-themed cafes on brand experience and Active engagement. The research employs a quantitative method with online questionnaires distributed to visitors of nature-themed cafes in Tangerang. The results indicate that positive brand experiences in nature-themed cafes significantly enhance customer engagement and brand loyalty. The practical implications of this study highlight the importance for cafe managers to focus on creating enjoyable and engaging experiences to boost customer loyalty and achieve sustainable competitive advantages.
Co-Authors Amelia, Novi Fernando, Vicky Yosevina, Christiana Tercina