JEBD
Vol. 3 No. 1 (2025): Juli - September

Strategi Pemasaran Digital Yang Efektif Untuk Meningkatkan Penjualan E-Commerce Fashion Di Indonesia Melalui Tiktok

Nur Fitri Eka Asbarini (Unknown)
Amriana Padlika (Unknown)
Dede Juanda (Unknown)

Article Info

Publish Date
07 Aug 2025

Abstract

Digital transformation has significantly reshaped marketing strategies, particularly in Indonesia's fashion e-commerce sector. TikTok has evolved into an effective marketing platform through interactive content and features such as TikTok Shop. This study employs a qualitative approach using literature review to analyze digital marketing strategies on TikTok. The findings indicate that authentic content, influencer collaborations, user-generated content, and multichannel strategies aligned with TikTok's algorithm contribute significantly to sales growth. These results offer strategic insights for fashion e-commerce businesses to optimize TikTok as a digital marketing channel.

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Journal Info
JEBD
Website

Abbrev

jebd

Publisher

CV ITTC Indonesia

Subject

Economics, Econometrics & Finance Engineering

Description

Jurnal Ekonomi dan Bisnis Digital (JEBD) E-ISSN : 3025-6429 is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. JEBD provides an outlet for the ...