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Amriana Padlika
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Economics, Econometrics & Finance Engineering

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Strategi Pemasaran Digital Yang Efektif Untuk Meningkatkan Penjualan E-Commerce Fashion Di Indonesia Melalui Tiktok Nur Fitri Eka Asbarini; Amriana Padlika; Dede Juanda
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Digital transformation has significantly reshaped marketing strategies, particularly in Indonesia's fashion e-commerce sector. TikTok has evolved into an effective marketing platform through interactive content and features such as TikTok Shop. This study employs a qualitative approach using literature review to analyze digital marketing strategies on TikTok. The findings indicate that authentic content, influencer collaborations, user-generated content, and multichannel strategies aligned with TikTok's algorithm contribute significantly to sales growth. These results offer strategic insights for fashion e-commerce businesses to optimize TikTok as a digital marketing channel.
Co-Authors Dede Juanda Nur Fitri Eka Asbarini