<![CDATA[This research analyzes the rhetorical strategies used by Retno Marsudi in her speech at the General Debate of the 78th Session of the United Nations General Assembly on 23 September 2023. The study aims to identify how Retno Marsudi employed rhetorical strategies to influence the audience and strengthen the acceptance of her diplomatic messages. Guided by Aristotle's theory of rhetoric Logos, Ethos, and Pathos. This study uses a qualitative descriptive method and in-depth textual analysis. The findings reveal that Retno Marsudi successfully utilized rhetorical strategies in various forms: eight instances of Ethos (demonstrating perceived intelligence, moral character, and goodwill), five of Logos (in the form of enthymemes and examples), and six of Pathos (appealing to emotions such as confidence, admiration, and solidarity). These rhetorical elements played a significant role in constructing persuasive arguments, building credibility, and emotionally connecting with the audience. The conclusion suggests that Retno Marsudi's rhetorical approach effectively supported her goals in promoting Indonesia's diplomatic stance, global cooperation, and solidarity. This study recommends further research on rhetorical strategies in international diplomacy, especially speeches delivered by female leaders in multilateral forums.]]>
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