<![CDATA[Internal communication is a strategic component that plays a crucial role in supporting organizational success, particularly in creating work-life balance and employee performance management. This study aims to analyze the internal communication strategy of PT ABC, an information technology company, to simultaneously improve both aspects. A dynamic work environment characterized by tight deadlines and a project-based work culture creates high levels of stress for employees, leading to an increased risk of burnout and decreased satisfaction with the performance management system. Based on internal company data, fluctuations in work-life balance scores over the past three years have been found, as well as a consistent decline in the assessment of the performance management system. This study uses a qualitative case study approach, where data were obtained through in-depth interviews and analysis of internal company documents. The results indicate that structured, two-way, and adaptive internal communication plays a significant role in strengthening employees' perceptions of the fairness of the performance system and supporting their well-being. A participatory communication strategy bridges the gap between organizational policies and employee needs, creating a healthier and more productive work environment. These findings confirm that internal communication serves not only as a means of conveying information but also as a strategic instrument for increasing long-term employee loyalty and retention. Furthermore, this study also shows that transparency in internal communication is crucial for building trust between management and employees. When information regarding performance management policies, rewards, and efforts to improve work-life balance is communicated openly, employees feel valued and more involved in the decision-making process. This not only increases job satisfaction but also reduces dissatisfaction, which can lead to employee turnover.]]>
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