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All Journal MediaKom : Jurnal Ilmiah Ilmu Komunikasi WIDYAKALA JOURNAL Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Pengabdian Masyarakat AbdiMas JURNAL PENDIDIKAN TAMBUSAI Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Praksis dan Dedikasi Sosial PARAHITA : Jurnal Pengabdian kepada Masyarakat Jurnal Visi Komunikasi Komunika: Jurnal Dakwah dan Komunikasi Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Ilmiah Teknik Informatika dan Komunikasi
Melly Ridaryanthi, Melly
Universitas Mercu Buana
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Representation of Female Superhero and Gender Roles in the Avengers: Endgame Melly Ridaryanthi; Ceaserlyn Jindan Sinuyul
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol 15 No 2 (2021)
Publisher : Fakultas Dakwah UIN Prof. K.H. Saifuddin Zuhri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (662.646 KB) | DOI: 10.24090/komunika.v15i2.4580

Abstract

This paper aims to present the study about the representation of female superhero characters and gender roles in Avenger: Endgame. This study is justified to be important as females usually have their stereotypical representation in mass media, including film. Thus, it is crucial to explore and analyze whether or not female superheroes are depicted similarly. There are three main characters analyzed in this movie, namely Gamora, Black Widow, and Nebula. This study applies the semiotics method with a qualitative approach whereby Roland Barthes Semiotics is employed as the theoretical foundation of the analysis and strategy in this study. The research has focused on the representation of gender roles and physical manifestations of the characters in the film. The study has shown that (i) each of the characters plays several roles based on the context of the story, (ii) the balance of power between male and female are not equally distributed, and lastly (iii) Gamora and Nebula being different species than Black Widow which is human, had their appearance interpreted to possess a human-like body, yet the pattern of body size among these three-female superheroes sends a message that this body shape is the “ideal and desirable” body type.
PENYULUHAN DARING: ETIKA KOMUNIKASI MENGGUNAKAN EMAIL UNTUK MENUNJANG EFEKTIVITAS KOMUNIKASI DALAM BISNIS Melly Ridaryanthi; Bambang Joko Priyono
Jurnal Praksis dan Dedikasi Sosial (JPDS) Vol. 4, No. 2, Oktober 2021
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um032v4i2p62-68

Abstract

Banyak badan usaha baik itu usaha besar, menengah maupun kecil yang memanfaatkan internet sebagai sarana untuk menjalankan usahanya. Penggunaan email dipilih sebagai salah satu medium komunikasi dalam konteks bisnis maupun pemasaran. Email dapat digunakan untuk berkomunikasi antara pemilik usaha dengan konsumen atau calon konsumen, atau bahkan sesama pemilik usaha untuk berkomunikasi terkait bidang usahanya. Komunikasi menggunakan email ini dapat digunakan dalam konteks komunikasi bisnis dalam interaksi antarpribadi maupun dalam kelompok. Email dapat mengakomodir kebutuhan pengiriman dokumen, gambar, maupun video yang diperlukan dalam menjalani bisnis maupun pemasaran. Seperti komunikasi dalam konteks antarpribadi maupun kelompok, diperhatikan tata cara dan etika komunikasi yangdilakukan melalui pengunaan email. Komunikasi yang dilakukan secara langsung akan terikat dengan budaya dan aturan, termasuk juga etika. Begitu pula ketka komunikasi yang dilakukan dimediasi menggunakan media, dalam hal ini adalah email. Memahami email dan penggunaan fitur-fitur yang dimilikinya sebagai satu alat komunikasi perlu dipelajari sebelum seseorang menggunakannya. Selain itu, etika dalam berkomunikasi ketika menggunakan email juga menjadi satu hal penting yang perlu diperhatikan.  Remaja sebagai pengguna aktif media elektronik dan digital dilihat perlu mendapatkan bekal literasi penggunaan email sesuai dengan etika yang berlaku. Berdasarkan dasar pemikiran tersebut, maka literasi etika komunikasi dalam menggunakan email untuk menunjang efektivitas komunikasi dalam bisnis perlu diberikan kepada siswa sekolah menengah sebagai bekal literasi dan kemahiran berkomunikasi mereka dalam dunia profesional. Literasi media digital terkait etika komunikasi menggunakan email untuk menunjang efektivitas komunikasi bisnis akan diberikan kepada siswa SMKN 1 Kota Tangerang khususnya siswa dengan peminatan Bisnis Daring dan Pemasaran sebagai bekal ketrampilan berkomunikasi mereka.
BENTUK BUDAYA POPULER DAN KONSTRUKSI PERILAKU KONSUMEN STUDI TERHADAP REMAJA Melly Ridaryanthi
Jurnal Visi Komunikasi Vol 13, No 1 (2014): May 2014
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.843 KB) | DOI: 10.22441/visikom.v13i1.379

Abstract

Abstrak, Produk budaya Korea seperti musik dam drama televisi telah dikenal luas dimasyarakat sejak tahun 1990an. Korea saat ini dipandang sebagai pengekspor produk budayapopuler yang saat ini banyak penggemarnya. Budaya dan gaya hidup Korea (Hallyu atauKorean Wave) telah menjadi budaya populer yang menyebar ke berbagai negara termasukIndonesia. Jika melihat bagaimana budaya Korea menyebar di kehidupan masyarakat duniamemunculkan pertanyaan tentang kemungkinan Korean Wave membentuk minat danperilaku konsumsi baru pada mereka yang memiliki minat pada produk-produk korea.Apakah nilai budaya pada produk Korea yang ditransmisikan melalui iklan media massadapat membentuk perilaku konsumsi baru dalam bentuk (re)konstruksi preferensi pembelianproduk? Penelitian ini menggunakan metode Focus Group Discussion yang merupakan teknikperbincangan terhadap beberapa kelompok informan dalam jumlah kecil. Temuan lapanganmenunjukkan adanya minat dan preferensi yang tidak berjalan beriringan. Respondenumumnya menyukai barang-barang produk Korea, namun hal ini tidak berbanding lurusdengan preferensi pembelian mereka. Hal disebabkan karena faktor finansial yang tidaksepenuhnya mendukung.
The Analysis of Urban Adolescents’ Reception of Pornography on Social Media Nur Kholisoh; Rajab Ritonga; Melly Ridaryanthi
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 7, No 2 (2022): December 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i2.773

Abstract

There are many pornographic sites on social media nowadays. In 2018, The Indonesian Child Protection Commission found that 91.58% of 6,000 adolescents had been exposed to pornography. Adolescents are those   in the age group that is very vulnerable to the effects of pornography. This study aims to identify and examine urban adolescents’ reception of pornography on social media. The selection of urban adolescents as research objects was because they have easier access to social media than other age groups. The sample of this research was taken from adolescents in DKI Jakarta and Surabaya considering that these two cities are among the six cities with the highest number of adolescents in Indonesia. This study uses the reception theory presented by Stuart Hall who suggests that audiences can play an active role in decoding messages. In addition, this study employs a constructivist paradigm with a qualitative approach. The method used was the reception analysis which focuses on production, text, and audience in a framework that can be utilized to analyze the relationship of each element. The informants in this study were adolescents in DKI Jakarta and Surabaya who were aged between 15 and 19 years. Informants' preference was conducted purposively by considering variations based on social and cultural context backgrounds. The results showed that all the informants had watched pornography on social media, either intentionally or not. In addition, four out of ten informants are in an Oppositional Position for rejecting messages conveyed in pornographic broadcasts on social media. Meanwhile, six other adolescents are in a Negotiated Position, where they disagree with pornography on social media but can accept the meaning of pornography because it satisfies their curiosity.
MENINGKATKAN KEMAMPUAN KOMUNIKASI ANTARBUDAYA PENGGUNA MEDIA SOSIAL Ridaryanthi, Melly
Jurnal Pengabdian Masyarakat AbdiMas Vol 9, No 02 (2022): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v9i02.5898

Abstract

Penggunaan media sosial sebagai salah satu medium komunikasi sudah menjadi budaya berkomunikasi dalam masyarakat. Dengan aktifnya individu menggunakan media sosial, tanpa disadari medium ini menjadi bagian dari kehidupan sehari-harinya dan bahkan berdampak pada aktivitas sosial mereka. Nilai, image dan stereotip yang dibangun menjadi bagian dari konten media sosial. Hal ini terkait juga tentang bagaimana konteks komunikasi antarbudaya berlangsung melalui media digital. Remaja sebagai penikmat kopi dan pengguna media sosial yang aktif perlu lebih jeli lagi memahami bagaimana budaya ngopi kemudian dikonstruksikan dengan makna tertentu melalui media sosial. Ngopi atau minum kopi, adalah aktivitas yang dianggap biasa dilakukan oleh sebagian masyarakat Indonesia setiap harinya. Tapi sejak ada media sosial, aktivitas ngopi ini memberikan motivasi dan makna baru bagi para penikmatnya. Aktivitas ngopi harian diunggah menjadi konten media sosial dengan beragam makna. Ngopi menjadi konstruksi makna baru bahkan identitas diri. Dalam berkomunikasi, konteks komunikasi antarbudaya perlu dipahami guna meningkatkan kemampuan berkomunikasi dengan individu dengan beragam latar budaya, termasuk pula melalui penggunaan media sosial. Untuk itu, peningkatan kemampuan komunikasi antarbudaya bagi remaja pengguna media sosial perlu dilakukan. Aktivitas ini akan dilaksanakan di SMP Negeri 20 Tangerang Selatan, Banten. Dalam konteks ini, budaya ngopi dijadikan contoh kasus untuk memberikan pemahaman yang komprehensif.
Media Literacy on Prevention of Pornography on Social Media and Sexual Violence on Factory Workers in Malaysia Kholisoh, Nur Kholisoh; Ridaryanthi, Melly
PARAHITA : Jurnal Pengabdian kepada Masyarakat Vol 5, No 1 (2024): Jurnal Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/parahita.v5i1.122

Abstract

Social problems that are currently widespread are related to the impact of pornography on social media and the occurrence of sexual violence in society. Pornography has enormous dangers, especially if you are already addicted. Not only drugs are addictive, pornography can also cause addiction. In general, addiction to pornographic sites will have a negative impact on a person's character. Based on Bingham and Piotrowski's research in the Psychological Report entitled On-line Sexual Addiction, the characteristics of people who are addicted to cybersex are: lacking social skills, preferring to struggle with sexual fantasies, having fun communicating with the characters they create own imagination, and not being able to control myself from accessing pornographic sites and losing track of time. Apart from that, it can also result in sexual violence, such as: rape, sexual intimidation including threats or attempted rape, sexual exploitation, forced prostitution and sexual slavery. Sexual violence can happen to anyone, including men, women and children. This action, which can have a negative impact on the victims, can also occur anywhere, including among migrant factory workers abroad such as Malaysia. Therefore, it is necessary to carry out Media Literacy regarding Pornography on Social Media and Sexual Violence among Factory Workers in Malaysia as a form of preventing sexual violence and the impact of pornography on social media
Strategi Pemasaran Direct Selling Mesin Industri Sepatu Pada CV. Putra Jaya Setiana, Neni; Ridaryanthi, Melly
MediaKom : Jurnal Ilmiah Komunikasi Vol 14, No 1 (2024): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v14i1.22915

Abstract

Basically, every industry, both engaged in products and services, has a goal to always live and grow. The current Industry plays an important role in producing shoes with high efficiency and quality. An effective marketing communication strategy for the shoe industry machinery becomes the key to introducing the latest technology, building relationships with shoe manufacturers, and influencing purchasing decisions, such as CVs. Putra Jaya. Marketing strategy is very influential on the sale of industrial machinery on CV. Putra Jaya. CV. Putra Jaya offers industrial machinery products to meet the needs of CV consumers. Putra Jasa attaches great importance to customer satisfaction and pays close attention to the quality of industrial machinery sales products, so that there is good governance. In the marketing strategy managed by CV. Putra Jaya is still very simple, does not have digital marketing activities like now, in CV marketing strategy activities. Putra Jaya uses Direct Selling and uses relationships from the owner. This study aimed to identify the underpinnings of direct selling in the sale of shoe industry machinery on CV Putra Jaya and analyze and find out marketing communication strategies using direct selling techniques in the sale of CV Putra Jaya shoe industry machinery in the 2021 – 2022 period. The method used here is a case study method with a qualitative approach with descriptive objectives to define how marketing communication  strategies use direct selling in shoe industry machine sales on CV Putra Jaya in the 2021 – 2022 period. Researchers conduct observations and interviews on CV. Putra Jaya. Interviews were conducted with key informants and several informants from CV. Putra Jaya. From this research, the conclusion is that’s necessary to add digital marketing to increase the existence of CV. Putra Jaya.
Analysis of Robert Entman's Framing in The Netflix's Documentary Film “Ice Cold: Murder, Coffee, and Jessica Wongso” Basarah, Finy Fitrya; Ridaryanthi, Melly; Winarty, Shenthya
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 12, No 1 (2025): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v12i1.1036

Abstract

Jessica Kumala Wongso suddenly became a “celebrity” because of the murder case she was accused of in 2016. In 2023, after more than 5 years since the case was decided by the court, the Netflix reconstruct this case in a documentary film “Ice Cold: Murder, Coffee, and Jessica Wongso”. This research wants to see the media construction by using Robert Entman's framing analysis model, which have some categorizations: Issue Selection and Highlighting of Certain Aspects of the Issue, Define Problems, Diagnose Causes, Make Moral Judgment and Treatment Recommendations. The results show that the media constructs messages by taking opinions and statements from various sources; before, during, and after the trial process ends. This documentary does not side with or against Mirna or Jessica, but rather highlights how the criminal justice system in Indonesia actually works. This film highlights what the criminal justice system, really is in Indonesia. The victim here is not only Mirna (if there is a case), but also Jessica as a victim of injustice in the criminal justice system in Indonesia, and the Indonesian people because the public in general has the right to know how the situation actually happened. When connected to the Sustainable Development Goals, it can be seen that one of element at number 16, Justice, is still a concern, especially in Indonesia
Analisis Pengaruh Perceived Credibility, Perceived Competence dan Perceived Trust Perisai terhadap Brand Awareness dan Dampaknya terhadap Minat Beli Produk Bukan Penerima Upah BPJS Ketenagakerjaan Sangadji, Muhammad Ilham; Umarella, Farid Hamid; Ridaryanthi, Melly
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i1.25852

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perceived credibility, perceived competence, dan perceived trust terhadap brand awareness serta dampaknya terhadap purchase intention dalam konteks produk bukan penerima upah BPJS Ketenagakerjaan. Metode yang digunakan adalah pendekatan kuantitatif dengan analisis Partial Least Squares - Structural Equation Modeling (PLS-SEM). Sampel penelitian terdiri dari peserta BPJS Ketenagakerjaan kategori bukan penerima upah yang telah berinteraksi dengan program Perisai. Hasil penelitian menunjukkan bahwa perceived credibility, perceived competence, dan perceived trust memiliki pengaruh signifikan terhadap brand awareness, yang kemudian berpengaruh terhadap purchase intention. Rekomendasi dari penelitian ini menekankan pentingnya strategi peningkatan kepercayaan terhadap agen Perisai BPJS Ketenagakerjaan melalui edukasi, transparansi, dan komunikasi yang lebih efektif untuk meningkatkan partisipasi pekerja informal.
Modeling Intercultural Communication; An Analysis of the Communication Experience of Migrants with Betawi People Octavian, Indri; Yuliawati, Elly; Ridaryanthi, Melly
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 1 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i1.30759

Abstract

Intercultural communication is something unique because of the diversity of thinking patterns and experiences they have, as well as the communication process and interactions between individuals that occur not only in different cultures but also in different languages, values, norms, customs and attitudes. For this reason, this study discusses the perspective of migrants regarding their communication experience with the object of research, namely the Betawi people in Kalideres, which is certainly different and produces a meaning from the experience. This research uses phenomenological method with qualitative approach. The research findings state that there are three stages of experience: 1) the initial experience of becoming a migrant and communicating with the Betawi people in Kalideres is an experience of the adaptation process, 2) the experience after a long stay is a pleasant experience that produces a pleasant positive meaning and  3) the experience of entering into the culture is a pleasant and familial experience that produces a pleasant positive meaning and familial nature. The research concludes that both experience and meaning become a process that cannot be molded but emerges on its own, influenced by the culture and environment that is the context in this study.
Co-Authors Anindita, Anindita Bambang Joko Priyono Ceaserlyn Jindan Sinuyul Dwita Pangesti Ramadhani Elly Yuliawati Farid Hamid Umarella Finy Fitrya Basarah Kholisoh, Nur Kholisoh Nur Kholisoh Octavian, Indri Rajab Ritonga Resnawati Sangadji, Muhammad Ilham Setiana, Neni Shenthya Winarty Teguh Setiawan Vrankliyn Tataung