Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Vol 3 No 1 (2025): Juli - September

Pentingnya Optimalisasi Strategi Marketing UMKM Dapoer Rendang Riery Melalui Platform Digital Di Kota Payakumbuh

Henny Wati (Unknown)
Patria Nagara (Unknown)
Agus Nurofik (Unknown)
Deby Handayani (Unknown)
Sudirman, Sudirman (Unknown)
Syukrial, Syukrial (Unknown)

Article Info

Publish Date
16 Aug 2025

Abstract

This community service activity, focusing on the importance of optimizing the marketing strategy of Dapoer Rendang Riery, an MSME, through digital platforms in Payakumbuh City, aims to foster participants' enthusiasm for using digital platforms to increase sales and ultimately generate greater profits. Currently, many MSMEs are unfamiliar with digital platforms. Therefore, this activity aims to improve their marketing system, enabling them to gain wider recognition and international reach.

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Journal Info
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Website

Abbrev

jipm

Publisher

CV ITTC Indonesia

Subject

Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) merupakan jurnal pengabdian kepada masyarkat yang diterbitkan oleh CV.INDONESIA dengan Nomor Registrasi ISSN : 3026-1163 (Online). Terbit pertama kali bulan Juni 2023, dan diterbitkan 2 kali dalam setahun yaitu pada bulan (Juni dan Desember). Setiap ...