Manager : Jurnal Ilmu manajemen
Vol. 6 No. 3 (2023): Manager : Jurnal Ilmu Manajemen

Study of Cultural Preservation and Protection of Cultural Values through Ethnocentricity of Domestic Products

Suryowati, Budi (Unknown)

Article Info

Publish Date
30 Aug 2023

Abstract

Globalization influences people's behavior in aspects of life. Changes in people's behavior include lifestyle, one of which is the desire to use foreign products. This research wants to find out how ethnocentric consumers are among Trilogi Uni-versity students, which totals 2,289 students. To assess consumer ethnocentrism using CETSCALE as a measure. Using the Structural Equation Modeling (SEM) method, the results of the study show that their opinions on ethnocentric in the form of protectionism, socio-economic conservatism, and ultra-nationalism affect unwillingness to buy foreign products, and opinions on na-tionalism do not affect unwillingness to buy foreign products

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Manager : Jurnal Ilmu manajemen
Website

Abbrev

Manager

Publisher

Universitas Ibn Khaldun Bogor

Subject

Education

Description

Jurnal Ilmu Manajemen adalah jurnal program studi manajemen Fakultas Ekonomi dan Bisnis Universitas Ibn Khaldun Bogor .Jurnal ini sebagai media publikasi karya ilmiah ilmu Manajemen dengan scope Manajemen Sumber Daya Manusia.Manajemen Pemasaran,Manajemen Keuangan,Manajemen ...