Jurnal Pengabdian UNDIKMA
Vol. 3 No. 1 (2022): May

Pelatihan Technopreneurship bagi Kelompok Pengrajin Rotan di Kelurahan Balearjosari Kota Malang

Sudarmiatin Sudarmiatin (Program Studi Manajemen, Fakultas Ekonomi, Universitas Negeri Malang)
Rayie Tariaranie Wiguna (Program Studi Manajemen, Fakultas Ekonomi, Universitas Negeri Malang)
Adelia Sabrina Pramega (Program Studi Manajemen, Fakultas Ekonomi, Universitas Negeri Malang)

Article Info

Publish Date
18 May 2022

Abstract

The purpose of this service activity is to provide technopreneurship training to rattan craftsmen in order to increase sales turnover. The method used consists of 3 stages, namely; (1) FGD with rattan craftsmen; (2) Provide training to create and operate business Instagram with link_tree; (3) Provide consultation and assistance so that online businesses can run independently. The results of the activity showed that there was an increase in knowledge and technopreneurship skills in the rattan craftsman group by 50%, after having an online business account the craftsman's attitude became more optimistic in facing the future, the formation of business Instagram marketing media with link_tree to increase sales of rattan handicrafts.

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Journal Info
Jurnal Pengabdian UNDIKMA
Website

Abbrev

jpu

Publisher

Universitas Pendidikan Mandalika

Subject

Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

Description

The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services. JPU, particularly focuses on the main problems in the development of the sciences of community services areas as follows: Education ...