Jurnal Pengabdian UNDIKMA
Vol. 4 No. 3 (2023): August

Pelatihan Kompetensi Kewirausahaan dan Digital Marketing guna Mengoptimalkan Penjualan Produk UMKM di Desa Wisata Jipangan

Ginanjar Setyo Nugroho (Program Studi Bisnis Digital, Universitas PGRI Yogyakarta)
Murniady Muchran (Program Studi Bisnis Digital, Universitas PGRI Yogyakarta)

Article Info

Publish Date
19 Aug 2023

Abstract

This service aims to improve the competencies in order to optimize sales of MSME products. The method of this service is participatory training. The partner of this service is several MSME owners in Jipangan Tourism Village, Bangunjiwo, Kasihan, Bantul, Special Region of Yogyakarta. The activity evaluation instrument uses a pre-test and post-test, which is then analyzed descriptively. The results of this service show that there is an increase in MSME owners’ knowledge related to entrepreneurship by 70% and knowledge related to digital marketing by 37,5%. In addition, MSMEs have the motivation to keep trying to develop their products with innovative patterns in creating more significant opportunities by maximizing marketing through the use of social media.

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Journal Info
Jurnal Pengabdian UNDIKMA
Website

Abbrev

jpu

Publisher

Universitas Pendidikan Mandalika

Subject

Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

Description

The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services. JPU, particularly focuses on the main problems in the development of the sciences of community services areas as follows: Education ...