Sinkron : Jurnal dan Penelitian Teknik Informatika
Vol. 9 No. 4 (2025): Articles Research October 2025

Naïve Bayes–Based Chatbot with Sentiment Analysis for Culinary Preferences in Bali

Widhiyanti, Anak Agung Sandatya (Unknown)
Sekarini, I Gusti Agung Ayu (Unknown)



Article Info

Publish Date
02 Oct 2025

Abstract

The rapid growth of digital technology has increased the adoption of chatbots across industries, including the culinary and tourism sectors. However, existing systems often lack integration of customer sentiment and user preferences, limiting recommendation relevance. This study develops a personalized chatbot by combining sentiment analysis of Google Maps reviews with user taste preferences for traditional Balinese cuisine. A dataset of 5,000 reviews was analyzed using the Naïve Bayes classifier, achieving 88% accuracy. User evaluation with 100 respondents showed positive perceptions of usability and engagement, though recommendation suitability scored lower. The findings highlight the potential of sentiment-driven personalization and suggest future improvements through advanced models, larger datasets, and multilingual features for tourism.

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Journal Info

Abbrev

sinkron

Publisher

Subject

Computer Science & IT

Description

Scope of SinkrOns Scientific Discussion 1. Machine Learning 2. Cryptography 3. Steganography 4. Digital Image Processing 5. Networking 6. Security 7. Algorithm and Programming 8. Computer Vision 9. Troubleshooting 10. Internet and E-Commerce 11. Artificial Intelligence 12. Data Mining 13. Artificial ...