VISA: Journal of Vision and Ideas
Vol. 5 No. 2 (2025): Journal of Vision and Ideas (VISA)

Pengaruh Influencer Marketing dan Brand Image terhadap Minat Beli Produk Camille Beauty pada Mahasiswa Fakultas Ekonomi Universitas Al Washliyah Labuhan Batu

Aritonang, Ela Widiantari (Unknown)
Sukmal, Jeni (Unknown)
Rusdi, M. (Unknown)

Article Info

Publish Date
08 Sep 2025

Abstract

This research aims to analyze the influence of influencer marketing and brand image on the purchase intention of Camille Beauty products among students of the Faculty of Economics at Universitas Al Washliyah Labuhanbatu. Employing a quantitative approach with a survey method, data from 50 student respondents were analyzed using multiple linear regression. The research findings indicate that both influencer marketing and brand image have a positive and significant partial effect on the purchase intention of Camille Beauty products.

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Journal Info
VISA: Journal of Vision and Ideas
Website

Abbrev

visa

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

Description

VISA: Journal of Vision and Ideas is a scientific journal for the academic community of universities and research institutions with a scope covering the results of research, studies, thoughts and ideas related to vision and solutions to various problems in the economic, social, educational, ...