MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi
Vol 6 No 3 (2025): September

Strategi Adaptasi dalam Komunikasi Antarbudaya (Kajian Literatur Tentang Perspektif Teori dan Praktik)

Exsan Adde (Unknown)



Article Info

Publish Date
28 Sep 2025

Abstract

Intercultural communication has become increasingly important in the era of internationalization, marked by the high intensity of cross-cultural interactions. This article examines adaptation strategies in intercultural communication through a literature review approach, highlighting key theories such as Communication Accommodation Theory (CAT), Cultural Adaptation Model, and Uncertainty Reduction Theory (URT). The findings of this literature review emphasize that successful adaptation in intercultural contexts requires the development of cultural awareness, comprehensive communication skills (verbal, vocal, and nonverbal), and cultural empathy, which serve as coping mechanisms and facilitators of interaction. URT provides a strategic framework through passive, active, and interactive approaches to reduce uncertainty in intercultural relationships. Furthermore, the concept of intercultural competence proposed by Slocum and Hellriegel underscores the importance of integrating intellectual capacity, personal character, and practical skills. This article makes a theoretical contribution by synthesizing various perspectives on intercultural adaptation and offering practical implications for multicultural education and relationship management in plural societies, without proposing a new empirical model but instead reinforcing existing conceptual frameworks.

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Journal Info

Abbrev

mediasi

Publisher

Subject

Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi aims to publish articles related to the latest developments in communication science, media, and language studies in the creative industries. COMMUNICATION STUDIES marketing communication brand image advertising public relations popular ...