The Influence of Perceived Functional, Emotional, and Social Value on Repurchase Intention of Skintific Products among Consumers in Samarinda City

DwiJaya, Wahyu
Sudirman, Hudyah Astuti
Istimaroh

Jurnal Manajemen Sains dan Organisasi (JMSO)
Vol. 6 No. 2 (2025): Jurnal Manajemen Sains dan Organisasi

To analyze the influence of perceived functional, emotional, and social value on repurchase intention of Skintific products in Samarinda. Design/Methodology/Approach: Explanatory quantitative method with online questionnaires and multiple linear regression analysis of 73 active customers. Findings: Functional (β=0.421; p<0.001), emotional (β=0.200; p=0.036), and social value (β=0.426; p<0.001) significantly affect repurchase intention. Social value is most dominant. Collectively, these values explain 91.1% of repurchase intention variance (R²=0.911). Originality/Value: This study integrates three value dimensions holistically in the under-explored non-Java market, proving integrated strategies outperform partial approaches.