Articles
<![CDATA[THE IMPACT OF GREEN MARKETING AND CORPORATE SOCIAL RESPONSIBILITY ON BRAND IMAGE, PURCHASE INTENTION, AND PURCHASE DECISION (STUDY ON THE BODY SHOP IN SAMARINDA) ]]>
<![CDATA[Mursandi, Doddy Adhi]]>;
<![CDATA[Sudirman, Hudyah Astuti]]>;
<![CDATA[Militina, Theresia]]>
<![CDATA[ International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 4 (2020): IJEBAR, VOL. 4, ISSUE 04, DECEMBER 2020 ]]>
Publisher : <![CDATA[LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta) ]]>
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DOI: 10.29040/ijebar.v4i4.1422
<![CDATA[This study aims to analyze and determine the influence of green marketing and corporate social responsibility on brand image, purchase intention, and purchase decision on The Body Shop's customers in Samarinda. This study uses a quantitative approach using SmartPLS software. The sample was 152 respondents with a sampling technique using accidental sampling. The results showed that green marketing is a significantly positive effect on brand image. Green marketing is a significantly positive effect on purchase intention. Corporate social responsibility is not a significantly positive effect on brand image. Corporate social responsibility is a significantly positive effect on purchase intention. Green marketing is a significantly positive effect on the purchase decision. Corporate social responsibility is not a significantly positive effect on the purchase decision. Brand image is a significantly positive effect on the purchase decision. Purchase intention is a significantly positive effect on the purchase decision.]]>
<![CDATA[Pengaruh Green Marketing dan Corporate Social Responsibility terhadap Brand Image dan Purchase Intention Serta Purchase Decision (Studi pada The Body Shop di Samarinda) ]]>
<![CDATA[Hudyah Astuti Sudirman]]>;
<![CDATA[Theresia Militina]]>;
<![CDATA[Dodhy Adhimursandi]]>
<![CDATA[ Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 5, No 2 (2020): Juni ]]>
Publisher : <![CDATA[Fakultas Ekonomi Dan Bisnis Universitas Mulawarman ]]>
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DOI: 10.29264/jimm.v5i2.8260
<![CDATA[This study aims to analyze and determine the influence of green marketing and corporate social responsibility on brand image, purchase intention, and purchase decision on The Body Shop’s customers in Samarinda. This study uses a quantitative approach using SmartPLS software. The sample were 152 respondents with a sampling technique using accidental sampling. The results showed that green marketing is significantly positive effect on the brand image. Green marketing is significantly positive effect on purchase intention. Corporate social responsibility is not significantly positive effect on brand image. Corporate social responsibility is significantly positive effect on purchase intention. Green marketing is significantly positive effect on the purchase decision. Corporate social responsibility is not significantly positive effect on the purchase decision. Brand image is significantly positive effect on the purchase decision. Purchase intention is significantly positive effect on the purchase decision.]]>
<![CDATA[Pengaruh communication dan opportunistic behavior control terhadap trust dan dampaknya pada customer loyalty ]]>
<![CDATA[Lorine Kalista Noor]]>;
<![CDATA[Vera Anitra]]>;
<![CDATA[Nur Endah Ramayanti]]>;
<![CDATA[Hudyah Astuti Sudirman]]>;
<![CDATA[Muhammad Iqbal Pribadi]]>;
<![CDATA[Anang Zhikri Ananta]]>
<![CDATA[ AKUNTABEL Vol 19, No 4 (2022): Desember ]]>
Publisher : <![CDATA[Faculty of Economics and Business Mulawarman University ]]>
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DOI: 10.30872/jakt.v19i4.12276
<![CDATA[Tujuan penelitian ini untuk Menguji dan membuktikan serta menganalisis pengaruh shared values, communication, opportunistic behavior control, terhadap trust serta dampaknya terhadap customer loyalty pada sistem e- commerce. Model yang digunakan untuk menganalisis data dalam penelitian ini adalah Structural Equation Modeling (SEM). Variabel penelitian adalah Communication (X1), Opportunistic Behavior Control (X2), Trust (Y) dan Customer Loyalty (Z). Populasi penelitian adalah orang yang menggunakan Shopee di Samarinda, dengan jumlah sampel yang sudah ditentukan dengan menggunakan teknik purposive sampling sebanyak 130 responden. Berdasarkan hasil pengujian dapat ditarik kesimpulan bahwa communication dan opportunistic behavior control berpengaruh positif signifikan terhadap trust dan trust berpengaruh positif dan signifikan terhdap customer loyalty pelanggan shopee di Samarinda terbukti dan dapat diterima kebenarannya.]]>
<![CDATA[Pengaruh Promosi Ongkir terhadap Keputusan Pembelian pada Marketplace Shopee di Kota Samarinda ]]>
<![CDATA[Syahrul Afithoni]]>;
<![CDATA[Hudyah Astuti Sudirman]]>;
<![CDATA[Marsha Anindita]]>
<![CDATA[ Innovative: Journal Of Social Science Research Vol. 3 No. 4 (2023): Innovative: Journal Of Social Science Research ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/innovative.v3i4.3544
<![CDATA[Penelitian ini bertujuan untuk mengetahui apakah kegiatan promosi berpengaruh signifikan terhadap keputusan pembelian pada marketplace Shopee di Kota Samarinda. Populasi dalam penelitian ini adalah konsumen yang membeli produk di marketplace Shopee di kota Samarinda melalui berbagai kegiatan promosi termasuk ongkos kirim dan flash sale. Penentuan sampel dalam penelitian ini mengadopsi purposive sampling, dan peneliti menentukan sendiri standar sampel melalui pertimbangan-pertimbangan tertentu. Besar sampel penelitian ini adalah 100 responden. Pengumpulan data dilakukan dengan menyebarkan kuesioner yang telah ditentukan oleh peneliti. Alat yang digunakan untuk menganalisis data yang diperoleh adalah software SPSS (Statistics Program for the Social Sciences) versi 22. Hasil penelitian ini menunjukkan bahwa promosi tidak berpengaruh signifikan terhadap keputusan pembelian.]]>
<![CDATA[ANALISIS TINGKAT LIKUIDITAS PT DIAMOND FOOD INDONESIA Tbk ]]>
<![CDATA[Zilfana, Zilfana]]>;
<![CDATA[Sudirman, Hudyah Astuti]]>;
<![CDATA[Sitorus, Astrid Napita]]>
<![CDATA[ RJABM (Research Journal of Accounting and Business Management) Vol 8, No 1 (2024) ]]>
Publisher : <![CDATA[LPPM University 17 Agustus 1945 Samarinda ]]>
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DOI: 10.31293/rjabm.v8i1.7734
<![CDATA[Liquidity is the company's ability to meet its maturing obligations. Companies are not only responsible for generating profits in their production activities but are also required to be able to fulfill their obligations to make payments when their obligations are due. A company that has a good level of liquidity will certainly run the company well and productively. This research was conducted on PT Diamond Food Indonesia Tbk, which is one of the companies engaged in the industry and distribution of food and beverage products. This study aims to determine the level of liquidity of PT Diamond Food Indonesia Tbk in fulfilling its short-term obligations. This research is in the form of quantitative descriptive. Data collection was carried out by researchers using data from the financial statements of PT Diamond Food Indonesia Tbk for the period 2018-2021 obtained from www.idx.co.id, then analyzed using the liquidity ratio formula, namely the current ratio, quick ratio and cash ratio.The results of the research of PT Diamond Food Indonesia Tbk have a good level of liquidity and have the ability to meet their maturing obligations because the company has a liquidity level above 100% in 2018-2021 based on current ratio analysis, cash ratio and quick ratio. Despite having a good level of liquidity, the company needs to maintain its cash ratio so that the company does not experience difficulties in meeting its current obligations.]]>
<![CDATA[EFFECT WORD OF MOUTH, SERVICESCAPE, AND SERVICE QUALITY AND CONVENIENCE ON LOYALTY THROUGH TRUST AND PERCEIVED VALUE ]]>
<![CDATA[Safitri, Fikta Novia Ayu]]>;
<![CDATA[Sudirman, Hudyah Astuti]]>;
<![CDATA[Satryawati, Satryawati]]>;
<![CDATA[Anggraeni S., Fauziah Lily]]>
<![CDATA[ Jurnal Ekonomi dan Manajemen Vol 17 No 2 (2024): Jurnal Ekonomi dan Manajemen ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Kalimantan Timur ]]>
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DOI: 10.30650/jem.v11i1.3997
<![CDATA[This study aims to analyze the influence of word of mouth, servicescape, service quality, and convenience towards Loyalty through Trust and Perceived Value for Happy Puppy Karaoke visitors in Samarinda. This study used a quantitative approach using path analysis which was processed with SPSS Statistic 23 software and Structural Equation Modeling (SEM) with IBM AMOS 23 software. The sample used in this study consisted of 162 samples taken from Happy Puppy Karaoke visitors in Samarinda City. In this study, instrument tests were carried out which consisted of validity and reliability tests, assumption tests using estimation tests, and structural model fit tests. Based on the structural model, it can be proven that Word of Mouth has no significant effect on Trust. Servicescape and Service Quality and Convenience have a significant effect on Trust. Word of Mouth, Servicescape, and Service Quality and Convenience significantly affect Perceived Value. Word of Mouth, Servicescape, and Service Quality and Convenience have no significant effect on Loyalty. Trust has no significant effect on Loyalty. Perceived Value has a significant effect on Loyalty for Happy Puppy Karaoke visitors in Samarinda.]]>
<![CDATA[Pengaruh Beban Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan Tirta Kencana Kota Samarinda ]]>
<![CDATA[Andra, Andra]]>;
<![CDATA[Sudirman, Hudyah Astuti]]>;
<![CDATA[Rahmah, Asmadhini Handayani]]>
<![CDATA[ Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 2 (2025): Agustus 2025 ]]>
Publisher : <![CDATA[Lembaga Riset Ilmiah ]]>
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DOI: 10.59086/jam.v4i2.913
<![CDATA[Tingkat kinerja karyawan yang optimal sangat dipengaruhi oleh kondisi beban kerja dan lingkungan kerja di dalam organisasi. Di Perumdam Tirta Kencana Kota Samarinda, isu terkait beban kerja yang tidak seimbang dan lingkungan kerja yang kurang mendukung menjadi perhatian dalam upaya peningkatan produktivitas. Penelitian ini bertujuan untuk mengetahui pengaruh beban kerja dan lingkungan kerja terhadap kinerja karyawan pada Perumdam Tirta Kencana Kota Samarinda. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan Pengumpulan data, instrument pengukuran sampel. Sampel dalam penelitian ini berjumlah 86 responden yang merupakan karyawan aktif di Perumdam Tirta Kencana. Data dikumpulkan melalui kuesioner yang disebarkan secara langsung kepada responden dan dianalisis menggunakan bantuan perangkat lunak statistik. Hasil penelitian menunjukkan bahwa: (1) Beban kerja berpengaruh signifikan terhadap kinerja karyawan, (2) Lingkungan kerja juga berpengaruh signifikan terhadap kinerja karyawan, dan (3) Beban kerja dan lingkungan kerja secara simultan berpengaruh signifikan terhadap kinerja karyawan Perumdam Tirta Kencana Kota Samarinda. Dengan demikian, perusahaan disarankan untuk mengelola beban kerja secara proporsional serta menciptakan lingkungan kerja yang kondusif guna meningkatkan kinerja karyawan secara optimal. The level of optimal employee performance is greatly influenced by workload conditions and the work environment within an organization. At Perumdam Tirta Kencana in Samarinda City, issues related to unbalanced workloads and an unsupportive work environment have become major concerns in efforts to improve productivity. This study aims to determine the influence of workload and work environment on employee performance at Perumdam Tirta Kencana Samarinda. The research employed a quantitative method with a data collection approach and measurement instruments for sampling. The sample consisted of 86 respondents who are active employees of Perumdam Tirta Kencana. Data were collected through questionnaires distributed directly to the respondents and analyzed using statistical software. The results of the study indicate that: (1) Workload has a significant effect on employee performance, (2) The work environment also has a significant effect on employee performance, and (3) Workload and work environment simultaneously have a significant effect on the performance of employees at Perumdam Tirta Kencana Samarinda. Therefore, the company is advised to manage workload proportionally and create a conducive work environment in order to improve employee performance optimally.]]>
<![CDATA[Pengaruh Kerjasama Tim Dan Komunikasi Terhadap Kinerja Karyawan Perumdam Tirta Kencana Di Kota Samarinda ]]>
<![CDATA[Biliardin, Biliardin]]>;
<![CDATA[Sudirman, Hudyah Astuti]]>;
<![CDATA[Rahmah, Asmadhini Handayani]]>
<![CDATA[ Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 2 (2025): Agustus 2025 ]]>
Publisher : <![CDATA[Lembaga Riset Ilmiah ]]>
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DOI: 10.59086/jam.v4i2.914
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh kerjasama tim dan komunikasi terhadap kinerja karyawan pada Perusahaan Umum Daerah Air Minum (Perumdam) Tirta Kencana Kota Samarinda. Metode yang digunakan adalah metode kuantitatif dengan pendekatan regresi linear berganda. Sampel dalam penelitian ini berjumlah 86 responden yang merupakan karyawan aktif di Perumdam Tirta Kencana. Data dikumpulkan melalui penyebaran kuesioner secara langsung kepada responden, kemudian dianalisis menggunakan uji t. Hasil penelitian menunjukkan bahwa: (1) Kerjasama tim berpengaruh positif dan signifikan terhadap kinerja karyawan, dan (2) Komunikasi juga berpengaruh positif dan signifikan terhadap kinerja karyawan. Dengan demikian, dapat disimpulkan bahwa peningkatan kerjasama tim dan komunikasi secara signifikan dapat meningkatkan kinerja karyawan di Perumdam Tirta Kencana Kota Samarinda. This study aims to determine the effect of teamwork and communication on employee performance at the Regional Drinking Water Company (Perumdam) Tirta Kencana, Samarinda City. The method used is a quantitative method with a multiple linear regression approach. The sample in this study amounted to 86 respondents who were active employees at Perumdam Tirta Kencana. Data were collected by distributing questionnaires directly to respondents, then analyzed using the t-test. The results of the study showed that: (1) Teamwork has a positive and significant effect on employee performance, and (2) Communication also has a positive and significant effect on employee performance. Thus, it can be concluded that increasing teamwork and communication can significantly improve employee performance at Perumdam Tirta Kencana, Samarinda City ]]>
<![CDATA[Pengaruh Gaya Kepemimpinan Terhadap Kinerja Karyawan PDAM Di Kota Samarinda ]]>
<![CDATA[Rozi , Muhammad Fakhrur]]>;
<![CDATA[Sudirman, Hudyah Astuti]]>;
<![CDATA[Rahmah, Asmadhini Handayani]]>
<![CDATA[ Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 2 (2025): Agustus 2025 ]]>
Publisher : <![CDATA[Lembaga Riset Ilmiah ]]>
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DOI: 10.59086/jam.v4i2.917
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh gaya kepemimpinan terhadap kinerja karyawan pada Perusahaan Daerah Air Minum (PDAM) Kota Samarinda. Metode yang digunakan adalah penelitian kuantitatif dengan pendekatan regresi linier berganda. Sampel penelitian berjumlah 86 responden yang merupakan karyawan aktif PDAM Kota Samarinda. Data dikumpulkan melalui penyebaran kuesioner secara langsung kepada responden, kemudian dianalisis dengan bantuan perangkat lunak statistik. Hasil penelitian menunjukkan bahwa gaya kepemimpinan berpengaruh positif dan signifikan terhadap kinerja karyawan. Temuan ini mengindikasikan bahwa penerapan gaya kepemimpinan yang tepat dapat meningkatkan kinerja karyawan dalam menjalankan tugas dan tanggung jawabnya di lingkungan PDAM Kota Samarinda. This study aims to determine the effect of leadership style on employee performance at the Regional Drinking Water Company (PDAM) of Samarinda City. The research employed a quantitative method using multiple linear regression analysis. The sample consisted of 86 respondents who are active employees of PDAM Samarinda. Data were collected through questionnaires distributed directly to the respondents and analyzed using statistical software. The results showed that leadership style has a positive and significant effect on employee performance. These findings indicate that the application of an appropriate leadership style can enhance employee performance in carrying out their duties and responsibilities within the PDAM Samarinda work environment.]]>
<![CDATA[The Influence of Utilitarian Value, Hedonic Value, and Social Value on Trust in Product in TikTok Live Shopping in Samarinda ]]>
<![CDATA[Abdillah, Muhammad Ferry]]>;
<![CDATA[Anindita, Marsha]]>;
<![CDATA[Sudirman, Hudyah Astuti]]>
<![CDATA[ Equator Journal of Management and Entrepreneurship (EJME) Vol 13, No 3 (2025): Equator Journal of Management and Entrepreneurship ]]>
Publisher : <![CDATA[Universitas Tanjungpura ]]>
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DOI: 10.26418/ejme.v13i3.90589
<![CDATA[Penelitian ini memiliki tujuan untuk mengetahui seberapa besar pengaruh Utilitarian Value, Hedonic Value, dan Social Value terhadap Trust in Product pada pengguna Tiktok Live Shopping di Kota Samarinda. Penelitian ini menggunakan pendekatan kuantitatif dan Teknik pengambilan data dengan menggunakan rumus Lemeshow untuk menentukan sampel yang menghasilkan total seratus tiga pengguna Tiktok di Kota Samarinda yang dipilih secara acak menggunakan metode Simple Random Sampling. Analisis yang digunakan dalam penelitian ini adalah regresi linear berganda dengan menggunakan software SPSS versi 26. Hasil penelitian menunjukan bahwa Hedonic Value, Social Value berpengaruh positif dan signifikan terhadap Trust in Product, sementara itu, Utilitarian Value menunjukan hasil yang tidak memiliki pengaruh positif dan signifikan terhadap Trust in Product.]]>
