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All Journal Jurnal Manajemen Sains dan Organisasi (JMSO)
DwiJaya, Wahyu
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Economics, Econometrics & Finance

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The Influence of Perceived Functional, Emotional, and Social Value on Repurchase Intention of Skintific Products among Consumers in Samarinda City DwiJaya, Wahyu; Sudirman, Hudyah Astuti; Istimaroh
Jurnal Manajemen Sains dan Organisasi Vol. 6 No. 2 (2025): Jurnal Manajemen Sains dan Organisasi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

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Abstract

To analyze the influence of perceived functional, emotional, and social value on repurchase intention of Skintific products in Samarinda. Design/Methodology/Approach: Explanatory quantitative method with online questionnaires and multiple linear regression analysis of 73 active customers. Findings: Functional (β=0.421; p<0.001), emotional (β=0.200; p=0.036), and social value (β=0.426; p<0.001) significantly affect repurchase intention. Social value is most dominant. Collectively, these values explain 91.1% of repurchase intention variance (R²=0.911). Originality/Value: This study integrates three value dimensions holistically in the under-explored non-Java market, proving integrated strategies outperform partial approaches.
Co-Authors Hudyah Astuti Sudirman Istimaroh