Journal of Innovative and Creativity
Vol. 5 No. 3 (2025)

Pengaruh Experience Quality Perceived Value dan Satisfaction terhadap Revisit Intention Pendaki Gunung Lawu

Hamdani, Muhammad Syahril (Unknown)
Jatmiko, Jatmiko (Unknown)

Article Info

Publish Date
05 Sep 2025

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh experience quality, perceived value, dan satisfaction terhadap revisit intention pendaki Gunung Lawu. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling terhadap 115 responden yang pernah mendaki Gunung Lawu. Analisis data menggunakan Partial Least Square - Structural Equation Modeling (PLS-SEM). Hasil Penelitian menunjukkan bahwa experience quality berpengaruh positif terhadap perceived value dan satisfaction. Perceived value berpengaruh positif terhadap satisfaction dan revisit intention. Sementara itu, experience quality dan satisfaction tidak berpengaruh terhadap revisit intention. Penelitian ini memberikan masukan bagi pengelola wisata Gunung Lawu untuk meningkatkan experience quality dan perceived value pendaki.

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Journal Info
Journal of Innovative and Creativity
Website

Abbrev

joecy

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Description

Journal of Innovative and Creatifity (JOECY) publishes research articles in the field of education which report empirical research on topics that are significant across educational contexts, in terms of design and findings. The topic could be in curriculum, teaching learning, evaluation, quality ...