<![CDATA[This study aims to determine the influence of genre and storyline on the decision to watch the movie Agak Laen. The study applies the Uses and Gratification theory with a quantitative approach. Data were collected through questionnaires distributed to 100 respondents. Hypothesis testing was conducted using t-test, F-test, and the coefficient of determination (R²) with SPSS version 27. The results show that (1) genre has a significant influence on the decision to watch (t count 3.712 > t table 1.661; sig. 0.01 < 0.05), (2) storyline has a significant influence on the decision to watch (t count 6.159 > t table 1.661; sig. 0.01 < 0.05), and (3) genre and storyline simultaneously have a significant influence on the decision to watch (F count 73.020 > F table 3.09; sig. 0.01 < 0.05). The coefficient of determination (R²) was 0.601, meaning that 60.1% of the decision to watch is influenced by genre and storyline, while the remaining 39.9% is influenced by other factors.]]>
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