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Urip Mulyadi
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Tabloidisasi Pemberitaan Mengenai Pemilu Presiden 2014 Pada Program Berita “Headline News” Metro TV Urip Mulyadi
Jurnal Ilmiah Komunikasi Makna Vol 5, No 2 (2015): Volume 5 No. 2 tahun 2015
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.5.2.147-155

Abstract

Program berita terkait isu politik dalam negeri pun dibuat tak kalah dramatis. Menggunakan lagu sebagai ilustrasi, pengucapan yang mendayu-dayu terkesan sinis dan tendensius. Seperti halnya saat masa-masa kampanye Calon Presiden 2014 seperti ini, pemberitaan di televise dikemas sedemikian rupa hingga kita sebagai penonton terbawa dalam suasana pertarungan. Berita-berita penting yang menyangkut isu public sering dikemas dengan gaya tabloid (tabloidisasi) yang ringan dan dangkal seperti pada program “Headline News” Metro TV. Hadirnya tabloidisasi kemudian membuat batas-batas antara quality pressdengan popular press menjadi cair.Gambaran mengenai tabloidisasi ini bisa dijelaskan dengan melihat proporsi yang termasuk komponen tabloidisasi, yakni dalam tulisan ini penulis menggunakan 3 unsur (Personalisasi, Sensasionalisme, Trivialisasi). Hasil penelitian ini menunjukkan bahwa Metro TV melakukan tabloidisasi pada berita mengenai Pemilu Presiden 2014 dalam program berita Headline News. Melalui 3 komponen tabloidisasi yakni (1) Personalisasi yang ditunjukkan dengan orientasi pemilihan topik berita yang lebih bernilai personal dibandingkan publik, (2) Sensasionalisme, pemberitaan yang dengan sengaja disampaikan secara provokatif atau dimanipulasi untuk “memukau” atau menarik perhatian pemirsa, (3) Trivialisasi, Dengan menyajikan data-data yang unik namun tidak memiliki relevansinya dengan pemilihan umum presiden 2014. Kata Kunci: Berita Pilpres, Tabloidisasi, Media Televisi
REPRESENTASI PEREMPUAN DALAM FILM CINTA SUCI ZAHRANA Urip Mulyadi
Jurnal Ilmiah Komunikasi Makna Vol 6, No 2 (2016)
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.6.2.150-158

Abstract

Perbedaan gender adalah perbedaan yang dibangun secara sosial kultural, yang terkait dengan perbedaan status, sifat peran dan tanggung jawab antara laki-laki dan perempuan.Perbedaan status, sifat, peran dan tanggun jawab ini digambarkan dalam film Cinta Suci Zahrana yang diangkat berdasarkan novel karya Habiburahman El-Shirazy. Zahrana adalah seorang perempuan yang memiliki banyak prestasi, penghargaan dan berpendidikan tinggi. Namun dalam film ini diceritakan bahwa di usianya yang ke 34 tahun tokoh utama (Zahrana) belum mendapatkan jodoh. Sehingga membuat kedua orang tuanya merasa malu karena terdapat pembicaraan yang tidak enak tentang anaknya. Film ini lebih banyak menggambarkan bagaimana seorang perempuan yang berusaha mencari jodoh. Film memiliki potensi untuk mempengaruhi khalayaknya. Semiotika berusaha menjelaskan jalinan tanda atau ilmu tentang tanda, secara sistematik menjelaskan esensi, ciri-ciri dan bentuk suatu tanda, serta proses signifikansi yang menyertainya.Dalam hal ini penulis berusaha mencari makna denotasi, konotasi dan mitos yang bisa merepresentasikan perempuan dalam film Cinta Suci Zahrana. Dalam Film ini membentuk beberapa representasi mengenai perempuan, bahwa pendidikan dan prestasi yang diraih tidak menjadi penting ketika perempuan belum bisa membangun rumah tangga atau menikah.  Ideologi gender telah membentuk budaya patriarkal di masyarakat dan menciptakan male dominated culture,  budaya yang didominasi oleh dan mengutamakan laki-laki sehingga memunculkan ketidakadilan. Film ini menunjukkan mitos bahwa sebaik-baik perempuan ialah yang dapat menjadi ibu rumah tangga yang baik. Bukan sebuah prestasi dan gelar yang tinggi. Kemudian perempuan yang benar-benar menjadi perempuan ialah perempuan yang bisa melahirkan dan mengasuh anak.Kata Kunci: Representasi Perempuan, Semiotika, Film
NILAI-NILAI KEBANGSAAN DALAM PROGRAM TAYANGAN RELIGI DI STASIUN TELEVISI Mubarok Mubarok; Urip Mulyadi
Jurnal Studi Komunikasi dan Media Vol 26 No 1 (2022): JURNAL STUDI KOMUNIKASI DAN MEDIA
Publisher : BPSDMP Kominfo Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17933/jskm.2022.4913

Abstract

Program siaran religi di stasiun televisi selalu mendapatkan indeks kualitas tertinggi dibanding program siaran lain. Hasil Survei Indeks Kualitas Program Siaran Televisi yang dilakukan oleh Komisi Penyiaran Indonesia (KPI) selalu menempatkan program siaran religi dengan indeks terbaik. Penelitian ini secara khusus mendeskripsikan bagaimana nilai-nilai kebangsaan yang muncul dalam program siaran religi di stasiun televisi. Unit analisis yang dipilih adalah Program Siaran Religi Serambi Islam yang ditayangkan di TVRI pada tanggal 23 Maret 2022 dan Memahami Islam Bersama M Quraish Shihab yang ditayangkan di Metro TV episode 12 Maret 2022 dengan tema: Nilai-nilai masyarakat Islam.  Penelitian ini menggunakan analisis wacana kritis. Sampel penelitian diambil dari program siaran religi di stasiun televisi yang tayang dari Januari-April 2022. Data primer diperoleh dari tayangan religi dari stasiun televisi. Data sekunder berupa data publikasi dari Komisi Penyiaran Indonesia (KPI). Analisis data dilakukan pada level mikro (textual analaysis), meso (discourse analaysis), dan makro (social context analaysis). Hasil penelitian menunjukkan bahwa nilai-nilai kebangsaan yang muncul dalam program siaran religi di televisi masih didominasi wacana normatif bersumber dari negara yang dikaitkan dengan nilai-nilai Islam. Hal ini tidak lepas dari narasumber acara yang berasal dari narasumber negara dan masih kurang narasumber lain yang membahas nilai kebangsaan.
Representasi Mitos Kecantikan Dan Gaya Hidup Sehat Dalam Drama Korea (Analisis Semiotika Roland Barthes Dalam Drama Korea Oh My Venus) Alice Sanny Vembry; Urip Mulyadi; Made Dwi Andjani
Jurnal Ilmiah Penelitian Mahasiswa Vol 2, No 1 (2023): Maret 2023
Publisher : Jurnal Ilmiah Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.06 KB)

Abstract

Wanita selalu terobsesi dengan mitos kecantikan yang beredar di masyarakat. Berbagai cara dilakukan untuk merubah bentuk tubuhnya menjadi ideal sesuai dengan standar yang dibuat masyarakat. Drama Korea Oh My Venus adalah drama yang menggambarkan konstruksi realitas sosial yang terjadi di tengah masyarakat dan membuat kaum wanita terobsesi dengan mitos kecantikan yang beredar. Tujuan penelitian ini adalah menggambarkan makna mitos kecantikan dan gaya hidup yang ditampilkan dalam drama. Tipe penelitian adalah deskrriptif kualitatif, dengan menggunakan analisis semiotika Roland Barthes. Hasil penelitian menunjukkan bahwa Drama Korea ini memiliki tanda-tanda yang dimaknai sebagai representasi mitos kecantikan yang membuat wanita ingin mendapatkan pengakuan bahwa dirinya cantik. Mengikuti mitos kecantikan dan gaya hidup sehat yang berlebihan justru akan berdampak pada diri sendiri, karena seperti apapun wanita menjaga dan merawat dirinya akan ada masa dimana ia akan memiliki perubahan di tubuhnya seiring berjalannya waktu, kondisi dan usia. Kata Kunci: Mitos, Roland Barthes, Kecantikan
PENGARUH PEMASARAN INTERAKTIF PRODUK SKINTIFIC MELALUI FITUR TIKTOK SHOP TERHADAP KEDARAN MEREK DAN KEPUTUSAN PEMBELIAN PADA KONSUMEN DI KOTA SEMARANG Siti Zulfah; Trimanah .; Urip Mulyadi
Jurnal Ilmiah Penelitian Mahasiswa Vol 2, No 1 (2023): Maret 2023
Publisher : Jurnal Ilmiah Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.354 KB)

Abstract

Online activities and programs that are created with the involvement of customers abd prospects sither directly or indirectly with the aim of creating sales of either produkcts or services, this is called interactice marketing. Social media is a means for consumers to obtain and share various information such as text, images, video and audio both from consumers themselves. Researchers see that there is big influence with interactive marketing carried out by Skintific products thriught the TikTok Shop feature on brand and consumer awareness in making purchasing decision in the city of Semarang. Therefore, this research aims to determine: 1) the effect in interactive marketing of Skintific product trough the TikTok sho feature on brand awareness, 2) the effect of interactive marketing of Skintific produkcts on the TikTok shop feature on purchasing decisions. This research is a quantitative research and uses positivism paradigm. The theory that will be used to analyze the problem in this sstudy is media ecology. The population used is the people of Semarang City with a sample of 100 people. The sampling technique used was purposive sampling. In the process off managing and also analyzing data, this study uses assistance from the IBM SPPS application program and uses simple linear regression anlysis. The result of this study indicate that all questionnaire items that have been tested are declared valid because r count > table (0,195), and also said to be reliable with avalue above 0.60. somple linear regression analysis ahows that there ia a significant relationship between onteractive marketing (X) on brand awareness (Y1) of 0.177 and there is a significant relationship between interactive marketing (X) on purchasing decisions (Y2) of 0.308. Keywords: Interactive Marketing, Brand awareness, Purchase Decision
Strategi Komunikasi Humas Sekda Pemerintah Kota Semarang Melalui Penggunaan Media Sosial Instagram @Pemerintahkotasemarang dalam Publikasi Kinerja Pimpinan Daerah Pemerintah Kota Semarang Muhammad Firman Ghani; Urip Mulyadi
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/dz7ev568

Abstract

This research is motivated by the role of social media as an effective and interactive means of public communication, with the aim of analyzing the communication strategy of the Public Relations of the Regional Secretariat of the Semarang City Government through Instagram @pemerintahkotasemarang in publicizing the performance of regional leaders. The research uses the framework of communication strategy stages, namely Fact Finding, Planning and Programming, Taking Action and Communication, and Evaluating the Program, combined with James E. Grunig's Theory of Excellence and the Cyber Public Relations (CPR) approach. The results of the study show that Instagram is optimally utilized through various features such as photos, short videos, infographics, stories, reels, and live sessions to display a positive image of regional leaders. The communication strategy is implemented reflecting the Publicity, Public Information, Two-Way Asymmetrical, and Two-Way Symmetrical models, with CPR support to increase transparency, public participation, and evaluation of data-driven content. In conclusion, Instagram has proven to be effective in building a leadership image that is responsive, open, and close to the community. However, this study still has limitations in the form of a limited number of informants and narrow data coverage so that the results cannot be generalized thoroughly. Therefore, follow-up research with a more diverse number of participants and a broader theoretical approach is needed to obtain more comprehensive results.
Pengaruh Genre dan Storyline Terhadap Keputusan Menonton Film Agak Laen Muhammad Arsalan Ainin; Urip Mulyadi
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/g6rdzb50

Abstract

This study aims to determine the influence of genre and storyline on the decision to watch the movie Agak Laen. The study applies the Uses and Gratification theory with a quantitative approach. Data were collected through questionnaires distributed to 100 respondents. Hypothesis testing was conducted using t-test, F-test, and the coefficient of determination (R²) with SPSS version 27. The results show that (1) genre has a significant influence on the decision to watch (t count 3.712 > t table 1.661; sig. 0.01 < 0.05), (2) storyline has a significant influence on the decision to watch (t count 6.159 > t table 1.661; sig. 0.01 < 0.05), and (3) genre and storyline simultaneously have a significant influence on the decision to watch (F count 73.020 > F table 3.09; sig. 0.01 < 0.05). The coefficient of determination (R²) was 0.601, meaning that 60.1% of the decision to watch is influenced by genre and storyline, while the remaining 39.9% is influenced by other factors.
Efektivitas Iklan Youtube Tolak Angin Versi Ramadhan 1445 H Menggunakan Epic Model pada Masyarakat Kota Semarang Muhamad Raihan Pradipta Putra; Urip Mulyadi
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4w4d1w70

Abstract

This study evaluated the effectiveness of the Ramadan 1445 H edition of YouTube Tolak Angin advertising in Semarang City using the EPIC Model (Empathy, Persuasion, Impact, Communication). Using a descriptive quantitative method, data were collected from 100 respondents through an online questionnaire and analyzed with a partial T test in SPSS 27. The results showed effective advertising with an average EPIC score of 3.92, where all dimensions had a positive and significant effect, especially Communication. Based on the S-O-R theory, advertising triggers consumer empathy and confidence, which drives purchase intent, information searching, and increased brand awareness.
Strategi Komunikasi Tomoro Coffe Ngaliyan dalam Meningkatkan Penjualan Melalui Layanan  dan Iklan Aplikasi Shopeefood Michaell Robi Salgado; Urip Mulyadi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/mpnnzf62

Abstract

This research is motivated by the rapid development of the coffee industry in Indonesia, characterized by the proliferation of cafes and coffee shops. Tomoro Coffee Ngaliyan is an example of a cafe that has capitalized on this trend with a comfortable and modern concept. The aim of this study is to analyze the communication strategy implemented by Tomoro Coffee Ngaliyan to enhance sales through ShopeeFood services and advertising. This research employs a qualitative approach, utilizing interviews and secondary data analysis. The findings indicate that Tomoro Coffee applies a structured and effective marketing strategy through the Segmentation, Targeting, and Positioning (STP) approach, as well as the Stimulus-Organism-Response (SOR) model. Through engaging promotions, appealing product presentations, and fast delivery services, the company has significantly increased customer loyalty and product sales. Additionally, collaboration with popular brands, such as Jujutsu Kaisen, has proven effective in attracting a broader market interest, particularly among fans of anime and pop culture. By introducing products in collaboration with well-known characters, Tomoro Coffee has successfully created positive buzz and enhanced their brand visibility. This research is expected to serve as a valuable reference for the development of digital communication strategies in the culinary sector, as well as provide insights into the importance of innovation and collaboration in capturing consumer attention in an increasingly competitive market
Pengaruh Promosi Penjualan dan Influencer Terhadap Keputusan Pembelian Produk Mirelle Beauty Melalui Shopee Nella Anisa Devi; Urip Mulyadi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ypg5e241

Abstract

This research is motivated by the increasingly intense competition in Indonesia’s local skincare industry, where local brands strive to create innovative products along with effective marketing strategies to attract consumers. Mirelle Beauty, as one of the local skincare brands, utilizes the e-commerce platform Shopee with sales promotion strategies and influencer support to increase consumer purchase decisions. The purpose of this study is to determine the positive influence of sales promotion and influencers, both partially and simultaneously, on the purchasing decisions of Mirelle Beauty products through Shopee.This study employed a descriptive quantitative approach with a positivist paradigm. The research population consisted of 34,000 followers of the Shopee Mirelle Beauty account, with a sample of 100 respondents determined using the Slovin formula. Data were collected using questionnaires with a Likert scale and analyzed through validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis using SPSS version 26.The results show that sales promotion has a positive and significant effect on purchasing decisions with a significance value of 0.015 (<0.05) and a t-value of 2.466 > t-table 1.984. The influencer variable also has a positive and significant effect on purchasing decisions with a significance value of 0.000 (<0.05) and a t-value of 5.666 > t-table 1.984. Simultaneously, sales promotion and influencers significantly affect purchasing decisions with an F-value of 111.954 > F-table 3.09. The coefficient of determination (R²) is 0.698 or 69.8%, indicating that the two independent variables contribute 69.8% to purchasing decisions, while the remaining 30.2% is influenced by other factors outside this study.The limitation of this research is that it only focuses on the Shopee platform as an e-commerce medium and uses a relatively limited sample size, which may not fully represent all Mirelle Beauty consumers.  
Co-Authors Alice Sanny Vembry Made Dwi Andjani Michaell Robi Salgado Mubarok Mubarok Muhamad Raihan Pradipta Putra Muhammad Arsalan Ainin Muhammad Firman Ghani Nella Anisa Devi Siti Zulfah Trimanah .