Social Science Academic
SPECIAL ISSUE: Membangun Desa Melalui Pemberdayaan SDM

Pemanfaatan Aplikasi Google Maps Sebagai Upaya Digitalisasi UMKM Sangkar Burung di Dukuh Dayakan Desa Wagir Lor Kab. Ponorogo

Ilham Syah (Unknown)
Fathoni, Khoirul (Unknown)



Article Info

Publish Date
24 Nov 2025

Abstract

This community service program aims to support the digitalization of Micro, Small, and Medium Enterprises (MSMEs) through the utilization of Google Maps as a business promotion medium. The activity was carried out at the birdcage MSME “Setia Sangkar,” located in Dukuh Dayakan, Wagir Lor Village, Ngebel Subdistrict, Ponorogo Regency, on July 31–August 1, 2025. The method applied was *Participatory Action Research (PAR)*, which included site surveys, observations, interviews, and hands-on training on creating Gmail accounts, adding business locations, and completing business profiles on Google Maps. The results showed an increase in digital literacy and enthusiasm among MSME owners in utilizing technology to expand their market reach. MSME products became more accessible to consumers through geotagging features and complete business information. This training also highlights that simple digital literacy efforts can have a significant impact on the competitiveness of MSMEs in the digital era. Further assistance is required to ensure sustainable and optimal use of Google Maps.

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Journal Info

Abbrev

ssa

Publisher

Subject

Religion Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

Description

This journal is published by Institut Agama Islam Sunan Giri Ponorogo and managet by LPPM INSURI Ponorogo twice a year (June an December). The presence of the journal accommodates scientific writings from the academic community, researchers, students, and practices in social and Humanities that have ...