Pengaruh Green Human Resource Management terhadap Perilaku Hijau Individu dengan Knowledge Management sebagai Variabel Mediasi pada Perusahaan Manufaktur di Batam

Muchsinati, Evi Silvana
Salwa, Helen
Fatyandri, Adineka

Jurnal Samudra Ekonomi dan Bisnis
Vol 16 No 3 (2025): JSEB

Green human resource management (GHRM) is a strategy to ensure employees continue to support environmental sustainability. This study examines the influence of GHRM on individual green behavior, with knowledge management as a mediator. The study population included 200 employees of PT. Sat Nusa Persada Batam and PT. Jovan Technologies. Data collection was conducted through questionnaires, and data analysis used SEM-PLS. The results indicate that knowledge management effectively mediates the relationship between GHRM and individual green behavior. Companies are advised to strengthen knowledge management practices, such as training and a culture of knowledge sharing, to encourage green behavior. This step is considered not only to improve the company's environmental performance but also to have a positive impact on society and the environment.