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All Journal Jurnal Samudra Ekonomi dan Bisnis Jurnal Ilmu Manajemen Profitability
Salwa, Helen
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Green Human Resource Management terhadap Perilaku Hijau Individu dengan Knowledge Management sebagai Variabel Mediasi pada Perusahaan Manufaktur di Batam Muchsinati, Evi Silvana; Salwa, Helen; Fatyandri, Adineka
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 3 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i3.10912

Abstract

Green human resource management (GHRM) is a strategy to ensure employees continue to support environmental sustainability. This study examines the influence of GHRM on individual green behavior, with knowledge management as a mediator. The study population included 200 employees of PT. Sat Nusa Persada Batam and PT. Jovan Technologies. Data collection was conducted through questionnaires, and data analysis used SEM-PLS. The results indicate that knowledge management effectively mediates the relationship between GHRM and individual green behavior. Companies are advised to strengthen knowledge management practices, such as training and a culture of knowledge sharing, to encourage green behavior. This step is considered not only to improve the company's environmental performance but also to have a positive impact on society and the environment.
Business Level Strategy Analysis in Burger King Company Ardiansyah, Teo Laiy Soon Irpan; Salwa, Helen; Novita, Vitty; Riesquita, Eriva; Agustina, Esther
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14007

Abstract

Burger King, from the name alone, you know that this company is engaged in the culinary field, which is the point of its name, namely burgers, which is definitely the main menu of the name. Currently, there are many companies or individuals selling this food, one of which is Burger King. Burger King was first established in Miami, Florida, America. Currently, Burger King has almost 19,247 branches worldwide and already has 31 branches in all cities in Indonesia. Burger King has a variety of very interesting menu variants, not only burgers but also fried chicken, potatoes, and various other menus that are no less delicious than their burgers. Burger King also makes a packaged menu which contains potatoes and drinks too, but we as consumers can also buy certain foods that we want. Burger King also often makes special menus that are issued only at certain moments or collaborates with other food brands to make it more attractive to consumers. In Indonesia, Burger King has also included its company in online applications such as gofood, grab, and others. Burger King connoisseurs are not only adults but all people, from children to the elderly, even like this food. Therefore, our goal in choosing Burger King as the company we studied was to see how influential the Business level strategy is in meeting customer needs and also increasing sales which has its own charm compared to other competing companies.
Co-Authors Agustina, Esther Ardiansyah, Teo Laiy Soon Irpan Evi Silvana Muchsinati Fatyandri, Adineka Novita, Vitty Riesquita, Eriva