Journal Arbitrase : Economy, Management and Accounting
Vol. 1 No. 01 (2023): Journal Arbitrase : Economy, Management and Accounting, January 2023

The Influence Of Brand Image And Price On Decisions To Purchase Make Over Cosmetics In Medan City

Sitorus, Mayglenn Gracesisilia (Unknown)
Harahap, Kartini (Unknown)

Article Info

Publish Date
28 Jun 2023

Abstract

This research aims to determine the influence of brand image and price on purchasing decisions for Make Over cosmetics partially and simultaneously. This research uses quantitative methods with a literature review design. The population in this study were consumers of Make Over cosmetics in Medan City. In this study, the sample used was 100 Make Over cosmetics users. The data used is primary data by distributing questionnaires via Google Form and secondary data obtained through journals and articles related to my research. The results of this research show that the brand image and price variables significantly influence purchasing decisions.

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Journal Info
Journal Arbitrase : Economy, Management and Accounting
Website

Abbrev

Arbitrase

Publisher

Paspama Institute

Subject

Economics, Econometrics & Finance

Description

Journal Arbitrase is a peer-reviewed journal that publishes scientific articles that are the results of original scientific research (top priority) and new scientific review articles (not priority) from various academics and researchers that have not been published elsewhere, including: Accountancy, ...