Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Simangunsong Journal of Business Administration, Management, Economic and Accounting Journal Arbitrase : Economy, Management and Accounting
Sitorus, Mayglenn Gracesisilia
Unknown Affiliation
Religion Economics, Econometrics & Finance Industrial & Manufacturing Engineering

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH BRAND IMAGE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK MAKE OVER DI KOTA MEDAN Sitorus, Mayglenn Gracesisilia; Harahap, Kartini
Simangunsong : Journal of Business Administration, Management, Economic And Accounting Vol. 1 No. 02 (2023): Simangunsong Journal of Business Administration, Management, Economic and Acco
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/simangunsong.v1i02.9

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan harga terhadap keputusan pembelian kosmetik Make Over secara parsial dan secara simultan. Penelitian ini menggunakan metode kuantitatif dengan desain literature review. Populasi pada penelitian ini adalah konsumen kosmetik Make Over di Kota Medan. Pada penelitian ini sampel yang digunakan adalah sebesar 100 pengguna kosmetik Make Over. Data yang digunakan berupa data primer dengan cara menyebarkan kuisioner melalui google form dan sekunder yang diperoleh melalui jurnal dan artikel yang terkait dengan penelitian saya. Hasil dari penelitian ini menunjukkan bahwasannya variabel brand image dan harga secara signifikan memiliki pengaruh terhadap keputusan pembelian.
The Influence Of Brand Image And Price On Decisions To Purchase Make Over Cosmetics In Medan City Sitorus, Mayglenn Gracesisilia; Harahap, Kartini
Journal Arbitrase : Economy, Management and Accounting Vol. 1 No. 01 (2023): Journal Arbitrase : Economy, Management and Accounting, January 2023
Publisher : Paspama Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/arbitrase.v1i01.47

Abstract

This research aims to determine the influence of brand image and price on purchasing decisions for Make Over cosmetics partially and simultaneously. This research uses quantitative methods with a literature review design. The population in this study were consumers of Make Over cosmetics in Medan City. In this study, the sample used was 100 Make Over cosmetics users. The data used is primary data by distributing questionnaires via Google Form and secondary data obtained through journals and articles related to my research. The results of this research show that the brand image and price variables significantly influence purchasing decisions.
Co-Authors Kartini harahap