Wacana : Jurnal Bahasa, Seni, dan Pengajaran
Vol 9 No 2 (2025): Oktober 2025

The Semiotics of Online Loans in the Representation Discourse of Women on Instagram @herstory.co.id

Puspitasari, Sendy Krisna (Unknown)
Arimbi, Diah Ariani (Unknown)
Srimulyani, Nunuk Endah (Unknown)



Article Info

Publish Date
06 Oct 2025

Abstract

News coverage regarding illegal online loans (Pinjaman Online or Pinjol) targeting women is a frequent topic encountered on the Instagram social media platform. This study discusses the discourse of online loans in the news coverage presented by the Instagram account @herstory.co.id. The research focuses on analyzing: (1) how Instagram @herstory.co.id presents the representation of women within the text, and (2) describing the textual strategies used to feature women in the interpretation of online loans within the media coverage. This is a qualitative study utilizing the Sara Mills Discourse Analysis method. The research subject is the social media account Instagram @herstory.co.id, and the research object is women entangled in online loans. The findings indicate that Instagram @herstory.co.id has not yet prioritized women in its news texts. The news writers at @herstory.co.id tend to position women in the text as objects, and there is a tendency for the author to position themselves from the perspective of the dominant power. The strategy for featuring women in the interpretation of online loans in @herstory.co.id's coverage is executed in three ways: character, focalization, and schemata. Overall, the Instagram social media account @herstory.co.id still largely represents the image of women in accordance with general patriarchal culture.

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Journal Info

Abbrev

bind

Publisher

Subject

Education Languange, Linguistic, Communication & Media

Description

Wacana : Jurnal Bahasa, Seni, dan Pengajaran diterbitkan pada bulan April dan Oktober oleh Universitas Nusantara PGRI Kediri. Artikel yang dimuat merupakan hasil penelitian bahasa, seni, dan pengajarannya, yang belum dimuat dalam media cetak dan elektronik lain. Fokus dan scope meliputi : 1. ...