Journal of Management Accounting Business and International Research
Vol 4, No 1 (2025): April 2025

Increasing Micro, Small and Medium Enterprises to Strengthen Community Economic Resilience

Yeni, Afni (Unknown)
Nasrah, Rasidah (Unknown)
Dini, Suci Rahma (Unknown)



Article Info

Publish Date
25 Mar 2025

Abstract

This study aims to analyze the Development of Micro, Small and Medium Enterprises (SMEs) to Strengthen the Economic Resilience of the Community. In this study, the method used is descriptive qualitative. Data collection techniques used in this study are observation, interviews and documentation. The type of data used is primary data. The data analysis technique used in this study is a descriptive qualitative method. The informants in this study were ten (10) people, namely people who have Micro, Small and Medium Enterprises in Nagari Tanjung Bingkung. In business development, there are many ways that can be done by business actors in Nagari Tanjung Bingkung such as development through social media, development by being delivered to collectors, and there are also those delivered to shops and markets. Carrying out online promotions is a method that is widely used by business actors in Tanjung Bingkung. The results of this study indicate that in strengthening economic resilience, the people of Nagari Tanjung Bingkung have opened Micro, Small and Medium Enterprises (SMEs) with marketing that has reached various regions and traditional markets. Most of those who open Micro, Small and Medium Enterprises are housewives, because by doing so they can improve the family economy.

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Journal Info

Abbrev

jambu

Publisher

Subject

Economics, Econometrics & Finance

Description

JAMBU AIR: Journal of Accounting Management Business and International Research is receives rigorous research articles that have not been offered for publication elsewhere. JAMBU: Journal of Accounting Management and Business on the research related to accounting and business that are relevant ...