Journal of Politics and Democracy
Vol. 5 No. 1 (2025): Journal of Politics and Democracy (September)

Modal Politik Dan Strategi Elektoral Terri Genta Sansui Siregar Pada Pemilu DPRD Kabupaten Tapanuli Utara Tahun 2024

Tampubolon, Desy Dwi Wulan A (Unknown)
Pasaribu, Ian (Unknown)
Putri, Revi Jeane (Unknown)
Nasuhaidi, Nasuhaidi (Unknown)



Article Info

Publish Date
30 Sep 2025

Abstract

Political capital is a collection of social, symbolic, and relational resources that enable an individual to participate in and influence political processes. This study analyzes the political capital and electoral strategies employed by Terri Genta Sansui Siregar, a young candidate who was successfully elected as a member of the North Tapanuli Regency DPRD in the 2024 elections. Using qualitative research methods, data was collected through observation, interviews, and documentation. The results of the study show that Terri Genta's victory was based on three main elements of her political capital: trust, political legacy, and field activities. Trust was built through a personal approach, dialogue, and direct interaction with the community, including the younger generation. The political legacy of her parents, who had served as members of the DPRD, provided significant advantages in terms of networks and legitimacy. Meanwhile, consistent field activities, such as door-to-door visits and social assistance, strengthened her closeness to constituents. The electoral strategy used included communication and branding, a direct approach, understanding of the terrain, and the utilization of social capital. This victory shows that a combination of strong political capital and relevant campaign strategies is key to gaining public support, especially in local political contests.

Copyrights © 2025






Journal Info

Abbrev

polikrasi

Publisher

Subject

Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Journal of Politics and Democracy is an open access and peer-reviewed journal. Our main goal is to disseminate current and original articles from researchers and practitioners on a variety of contemporary social issues: politics and gender identity, digital society and disruption, civil society ...