J-CEKI
Vol. 4 No. 6: Oktober 2025

Pengaruh Promosi, Aksesibilitas, dan Word of Mouth Destinasi Wisata dalam Meningkatkan Kunjungan Wisatawan di Obyek Wisata Atauro, Dili

Dos Santos, Veonita Amena (Unknown)
Luh Komang Candra Dewi (Unknown)
I Nengah Subadra (Unknown)



Article Info

Publish Date
05 Oct 2025

Abstract

This study aims to analyze the influence of promotion, accessibility, and tourism destination attractiveness on tourist visits to Atauro Island, Dili. Atauro is recognized as one of the leading ecotourism destinations in Timor-Leste, offering unique natural, cultural, and marine biodiversity attractions. However, tourist arrival data still shows significant fluctuations each year. This research employed a quantitative approach by distributing questionnaires to tourists as respondents. The data were analyzed using multiple linear regression to examine both partial and simultaneous effects of the variables. The results reveal that promotion, accessibility, and destination attractiveness have a positive and significant impact on tourist visits, both individually and collectively. These findings highlight the importance of effective promotional strategies, improved accessibility, and sustainable destination management to enhance Atauro’s competitiveness as an international tourist destination.

Copyrights © 2025






Journal Info

Abbrev

J-CEKI

Publisher

Subject

Humanities Social Sciences

Description

J-CEKI : Jurnal Cendekia Ilmiah diterbitkan oleh CV. ULIL ALBAB CORP. J-CEKI terbit 6 kali dalam setahun atau tiap 2 bulan sekali. J-CEKI menerbitkan artikel bidang Humaniora dan Ilmu Sosial. Humaniora: Bahasa dan Linguistik, Sejarah, Sastra, Seni Pertunjukan, Filsafat, Agama, Seni Rupa. Ilmu ...