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All Journal Jurnal Kajian Bali Jurnal Manajemen Pelayanan Hotel Synergy and Society Service Journal of Tourism and Interdiciplinary Studies BJHTCR J-CEKI Jurnal Pengabdian Dosen Republik Indonesia (JPDRI)
I Nengah Subadra
University Of Triatma Mulya
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pariwisata Budaya dan Pandemi Covid-19: Memahami Kebijakan Pemerintah dan Reaksi Masyarakat Bali I Nengah Subadra
Jurnal Kajian Bali (Journal of Bali Studies) Vol 11 No 1 (2021): Volume 11 No. 1. April 2021
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (820.194 KB) | DOI: 10.24843/JKB.2021.v11.i01.p01

Abstract

The research is aimed at understanding the government policies on cultural tourism and pandemic mitigations in Bali made during the covid-19 pandemic. It uses qualitative method in which the primary data were collected through face-to-face and virtual video interviews to seven informants who were selected using purposive sampling to assure they aware of and understand the researched case; and the secondary data were collected from online publications. The research finds the regional regulation on cultural tourism was amended during the Covid-19 outbreak to strengthen the use of local cultures for tourism adapting both national and international tourism policies to lead to a more responsible tourism designating Bali’s local indigenous cultures of Tri Hita Karana and Sad Kerthi as basis of cultural tourism development in Bali; and more importantly, Bali’s government issued particular policies and executed immediate measures to reopen tourism in Bali which totally shut down due to pandemic. These policies reacted differently by local people and remains become a hot debate within Balinese communities.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PAKET WISATA DI PT. NUSA DEVATA BALI HOLIDAY Nurul Hakiki Nurul Hakiki; I Nengah Subadra; Ni Putu Yunik Anggreni
Journal of Tourism and Interdiciplinary Studies Vol. 1 No. 2 (2021): Journal of Tourism and Interdisciplinary Studies (JoTIS)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jotis.v1i2.87

Abstract

This research to analyze the effect to price and quality product on buying decision of tour package partially and simultanly. The sample used in this study is purposive sampling technique where use 98 respondens of all the domestic tourist. The analysis technique used in this study are analysis descriptive, analysis classic assumption, correlation analysis, analysis regression multiple linear, hypothesis testing (T-test and F-test), analysis of determination, and analysis standardized coefficients beta. The results of this research are analysis show that price (X1) partially has a positive and significant effect on buying decision of tour package at PT. Nusa Devata Bali Holiday Bali which is shown by the positive coefficient of b1x1 regression. Quality product (X2) has a positive and significant effect on buying decision of tour package at PT. Nusa Devata Bali Holiday Bali, this can be seen from the regression coefficient b2x2 which is positive. Other information obtained is that price (X1) and quality product (X2) has a positive and significant influence on buying decision of tour package (Y) at PT. Nusa Devata Bali Holiday Bali, this is confirmed by using the F test obtained F count = 14,429> F table = 3.092 with Sig.F = 0,000 (p <0.05). The amount of influence contributed by price (X1) and quality product (X2) on buying decision (Y) is 23.3%, while the remaining 76.7% is influenced by other variables outside of this observation.
Managing Restaurant’s Food Loss and Waste at The Aburi Sushi Bali: A Sustainable Culinary Tourism Enterprise Model in Bali I Nengah Subadra
Jurnal Kajian Bali (Journal of Bali Studies) Vol 14 No 1 (2024): ARTICULATING IDENTITY
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2024.v14.i01.p09

Abstract

Food loss and waste (FLW) is a global issue that affects the environment, economy, and society. It also poses a challenge for the sustainability of Japanese culinary tourism which is a growing sector in Bali. This study aims to explore how a sushi restaurant in Bali especially at The Aburi Sushi Bali manages its FLW and contributes to sustainable culinary tourism. The study adopts a qualitative case study approach, using semi-structured interviews, observation, and document analysis as data collection methods. The findings reveal that The Aburi Sushi implements various strategies to prevent, reduce, and recover FLW, such as inventory management, portion control, menu design, staff training, customer education, and food donation. The study also identifies the benefits and challenges of FLW management for the restaurant and its stakeholders. The study concludes that FLW management enhances the environmental, economic, and social sustainability of culinary tourism enterprises in Bali. It also provides implications and recommendations for practitioners and policymakers to improve FLW management practices in the culinary tourism sector
MODEL RANCANG BANGUN VIRTUAL TOURISM DI OBJEK WISATA AIR TERJUN GOA GONG, DESA SULANGAI, BANJAR BATULANTANG, KECAMATAN PETANG, KABUPATEN BADUNG Ida Bagus Nyoman Krisna Prawira Yuda; I Wayan Kiki Sanjaya; Francisca Titing Koerniawaty; I Nengah Subadra
Journal of Tourism and Interdiciplinary Studies Vol. 3 No. 2 (2023): Journal of Tourism and Interdisciplinary Studies (JoTIS)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jotis.v3i2.111

Abstract

This research discusses enjoying tourist attractions with virtual tourism in Sulangai Village, Bali, especially at Goa Gong waterfall tourist attraction. In the situation of a tourist attraction that is classified as a new category, the Sulangai Village Government chooses virtual tourism as a 4.0 promotional media to increase the number of domestic and foreign tourist arrivals. Tourist visit data from January to July 2022 was used to see changes in the number of tourist arrivals during that period. The research method used in this study is a qualitative method. Data collection was carried out by interview, observation and documentation. The study found out conclusions such as (a). There are tourist attractions, tourist facilities, accessibility, and additional tourist services that are quite adequate, (b). Processing of 360o virtual tour website applications uploaded to a free domain website called wix.com. However, the limitations in this study are (a). There is lack budget for making a 360o virtual tour, (b). Human resources in the IT department of the Sulangai Village Government have not fully mastered the making of 360o virtual tours, and (c). The attractions provided by this object are not enough for 360o video shooting. With this research, it is hoped that virtual tourism can provide a more pleasant and attractive appearance for potential tourists so that it can promote this tourist attraction even further
PEMBERDAYAAN MASYARAKAT LOKAL DALAM MENDUKUNG PENGEMBANGAN DESA WISATA DUDA TIMUR, KARANGASEM, BALI Putu Guntur Pramana Putra; I Nengah Subadra; Ni Nyoman Rusmiati; Ni Luh Sili Antari; I Dewa Ayu Tita Permata Tabita; I Gusti Agung Sasih Gayatri; I Wayan Arta Artana
Synergy and Society Service Vol. 3 No. 2 (2023): Synergy and Society Service
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/save.v3i2.79

Abstract

East Duda Village is a village located in Selat District, Karangasem Regency, Bali which is culturally and spiritually filled with the potential for plantations, waterfalls, rolling hills and other tourist attractions. Most of the people make their living as farmers, especially as salak farmers. Apart from that, the economic growth of East Duda Village is also influenced by the tourism sector. The aim of this service is to empower local communities in managing the potential of their villages to support tourism. The implementation methods used in this community service are discussion, interviews, presentations and community service methods. The results of the community service carried out are producing village promotional videos, teaching children in elementary schools, entrepreneurship seminars for MSMEs, Cooking Classes for PKK mothers, Launching Arak Poleng and Community Service in the village environment.
Managing Destination Marketing: Effective Strategies for Boosting Visits to Taman Mumbul Tourist Attraction, Sangeh, Bali Dewi, Putu Rika Arista; Subadra, I Nengah; Mekarini, Ni Wayan; Yuda, Ida Bagus Nyoman Krisna Prawira; Sudarsana, Komang
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 1 (2024): Innovative Strategies for Sustainable Tourism and Hospitality Growth @ Bali Jou
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14602782

Abstract

This study aims to analyse marketing strategies using the STP (segmentation, targeting, and positioning) approach and the marketing mix strategy analysed through the 7Ps, namely product, price, place, promotion, people, physical evidence, and process at Taman Mumbul Sangeh tourist attraction. This research is descriptive in nature, employing data collection techniques such as observation, interviews, and documentation studies. Based on the analysis, two main conclusions can be drawn: (1) the marketing strategy based on STP focuses more on domestic tourists, who are predominantly aged between 12 and 70 years, with marketing promotions conducted through social media platforms like Instagram and word-of-mouth; and (2) Taman Mumbul Sangeh offers unique tourist products such as pancoran solas (purification), Taman Mumbul temple, and a large pond, which are distinctive features of Taman Mumbul Sangeh that should be preserved and maintained. The pricing strategy should be competitive in the market. Marketing efforts utilise social media platforms and word-of-mouth, while also raising community awareness to participate in promoting Taman Mumbul Sangeh tourist attraction.
Innovative Strategies for Sustainable Tourism and Hospitality Growth in Indonesia (Editorial) Subadra, I Nengah
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 1 (2024): Innovative Strategies for Sustainable Tourism and Hospitality Growth @ Bali Jou
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14602668

Abstract

Indonesia's tourism and hospitality industry is experiencing dynamic growth, necessitating innovative strategies to harness its full potential. This issue addresses key aspects crucial for sustainable and effective development. Topics include the potential of East Lombok's hotel industry, marketing strategies to boost occupancy at The Jayakarta Lombok Beach Resort, and destination marketing for Taman Mumbul in Sangeh. Sustainable tourism on Sumba Island is explored through cultural and natural resource utilization, while GIS-based approaches identify tourism potential in West Lombok's diverse landscapes. Additionally, enhancing teamwork through supervisory strategies at Bhira Restaurant, Denpasar, offers insights into improving service quality. These articles collectively provide strategic frameworks for increasing tourist engagement, supporting local economies, and promoting sustainability. The insights are designed to inspire research, collaboration, and practical implementation to strengthen Indonesia’s tourism sector in a competitive global market.
The Effect of Leadership and Communication on Employee Performance at Maya Ubud Resort and Spa Gianyar-Bali Putra Yasa, I Kadek; Subadra, I Nengah
Jurnal Manajemen Pelayanan Hotel Vol 7 No 1 (2023): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.070120

Abstract

The purpose of this study is to determine the effect of leadership and communication on employee performance at Maya Ubud Resort and Spa Gianyar-Bali, partially and simultaneously. This study used stratified random sampling because it randomly selected 38 of the 269 employees of Maya Ubud Resort and Spa in each department. The data obtained was analysed with validity, reliability, classical assumption tests, correlation analysis, multiple linear regression analysis, and hypothesis testing (T and F tests), which were processed with SPSS 24 for Windows. The results of this study indicated that leadership partially had a positive and significant effect on employee performance at Maya Ubud Resort and Spa, with a t-count of 2.184, which was bigger than the t-table, which was 2.030, and a significance value of 0.036, which was smaller than 0.05. Second, communication partially had a positive and significant effect on employee performance at Maya Ubud Resort and Spa, with a t-count of 3.745, which was bigger than the t-table, which was 2.030, and a significance value of 0.001, which was smaller than 0.05. Leadership and communication simultaneously had a positive and significant effect on employee performance at Maya Ubud Resort and Spa. This was indicated by the f-count of leadership and communication being 10.090, which was bigger than the f-table, which was 3.260, and the significance value of 0.000, which was smaller than 0.05. The coefficient of determination showed that the contribution of leadership and communication to employee performance was 36.6%, while the remaining 63.4% was affected by other variables not examined in this study. Keywords: Leadership, Communication, Employee Performance
PENGEMBANGAN DESA WISATA SAMBANGAN DI KECAMATAN SUKASADA KABUPATEN BULELENG Wiryantini, Putu Ria; Subadra, I Nengah; Sudiarta, Made
Jurnal Manajemen Pelayanan Hotel Vol 6 No 1 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060121

Abstract

Penelitian ini bertujuan untuk mendeskripsikan atribut destinasi daya tarik wisata, pengembangan Desa Wisata Sambangan, dan keterlibatan masyarakat dalam pengembangan Desa Wisata Sambangan. Penelitian ini menggunakan pendekatan kualitatif dan teknik pemilihan informan menggunakan teknik purposive sampling untuk memastikan bahwa informan terpilih memahami tentang topik penelitian. Teknik pengumpulan data dengan metode observasi lapangan, wawancara tatap muka dan dokumentasi. Analisis data menggunakan teknik themactic analysis dengan mengkelompokan data berdasarkan tema sesuai dengan rumusan masalah. Hasil penelitian ini menunjukan bahwa di Desa Wisata Sambangan terdapat daya tarik wisata seperti air terjun, hutan desa, palowan hidroponik, dan kolam renang yang mana dalam pengembangannya melibatkan masyarakat lokal Desa Sambangan agar mereka mendapatkan keuntungan ekonomi dari pengembangan desa wisata tersebut. Kata kunci: pengembangan, daya tarik wisata, Desa Wisata Sambangan, keterlibatan masyarakat, Desa Sambangan.
Pengaruh Harga Kamar Dan Fasilitas Kamar Terhadap Keputusan Tamu Menginap Di The Haven Suites Bali Berawa Gamatri, Ni Luh Sri; Subadra, I Nengah; Yuda, Ida Bagus Nyoman Krisna Prawira; Sudarsana, Komang
Bali Journal of Hospitality, Tourism and Culture Research Vol. 1 No. 1 (2023): TOURISM EMPLOYMENT AND MARKETING @ Bali Journal of Hospitality, Tourism and Cul
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10466361

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh tarif kamar dan fasilitas kamar terhadap keputusan tamu menginap di The Haven Suites Bali Berawa. Data penelitian ini dikumpulkan melalui penyebaran kuesioner, dengan jumlah sampel sebanyak 84 responden yang berasal dari tamu dalam dan luar negeri. Data yang diperoleh diuji terlebih dahulu dengan uji validitas, uji reliabilitas dan uji asumsi klasik. Setelah itu data dianalisis dengan regresi linier berganda, uji t, uji f, koefisien determinasi dan uji beta koefisien terstandar dengan menggunakan SPSS (Statistic Package For Social Sciences) windows 25.0. Berdasarkan hasil analisis diketahui: (i) Secara parsial variabel harga kamar berpengaruh positif dan signifikan terhadap keputusan tamu menginap di The Haven Suites Bali Berawa. Hal ini terlihat dari hasil uji t, dimana untuk variabel harga thitung > dari t-tabel (ii) secara parsial fasilitas kamar berpengaruh positif dan signifikan terhadap keputusan tamu menginap di The Haven Suites Bali Berawa. Hal ini terlihat dari hasil uji t dimana variabel fasilitas kamar thitung > ttabel (iii) Secara simultan variabel harga kamar dan fasilitas kamar berpengaruh positif dan signifikan terhadap keputusan tamu menginap di The Haven Suite Bali Berawa. Hal ini terlihat dari hasil uji F dimana Fhitung > F-tabel (iii) Dari kedua variabel independen yang digunakan dalam penelitian ini fasilitas kamar mempunyai pengaruh yang lebih dominan dibandingkan harga kamar terhadap keputusan tamu menginap di The Haven Suites Bali. Berawa, hal ini terlihat dari uji beta koefisien terstandar yaitu nilai 1 < 2.
Co-Authors Astina, Made Arya Dewi, Putu Rika Arista Dos Santos, Veonita Amena Endrayani Gamatri, Ni Luh Sri Grilo dos Santos, Colly I Dewa Ayu Tita Permata Tabita I Gusti Agung Sasih Gayatri I Made Bayu Wisnawa I Nengah Aristana I Putu Agus Suarsana Ariesta I Putu Agus Suarsana Ariesta I Wayan Arta Artana I Wayan Bratayasa I Wayan Kiki Sanjaya Ida Ayu Kadek Nuh Ida Bagus Nyoman Krisna Prawira Yuda Kadek Ayu Ekasani Koerniawaty, Francisca Titing Komang Sudarsana Luh Komang Candra Dewi Ni Luh Sili Antari Ni Luh Sri Gamatri Ni Made Hartini Ni Nyoman Arini Ni Nyoman Rusmiati Ni Putu Putri Widyaningsih Ni Putu Yunik Anggreni Ni Wayan Mekarini Nuh, Ida Ayu Kadek Nurul Hakiki Nurul Hakiki Putra Yasa, I Kadek Putra, Putu Guntur Pramana Sanjaya, I Wayan Kiki Sudarsana, Komang Sudiarta, Made Wiryantini, Putu Ria