<![CDATA[The rapid development of Point of Sales (PoS) applications has significantly impacted competition between Point of Sales (PoS) companies such as Moka POS, Majoo, Pawoon, Olsera, and Kasir Pintar, making it increasingly competitive. Therefore, a positioning strategy is needed for point of sale (PoS) providers to gain a position in the minds of their users. This research was conducted to determine the attributes of Point of Sales (PoS). The study used a quantitative method with a sample of 132 respondents. The study used multidimensional scaling analysis with SPSS Version 27. The results of this study indicate that implementing a positioning strategy can help a product form a clear image in the public's minds. The results of the MDS analysis show that each Point of Sales (PoS) has its advantages. In addition, Dimension 1 (d1) is trust, and Dimension 2 (d2) is Effort Expectancy. Moka POS is known to have the best performance expectancy, Majoo is known to have the best task fit, and Pawoon is known to have superior performance expectancy, among other attributes. In Olsera, it is known that this application has superior trust, and Kasir Pintar is known to have superior trust, among other attributes.]]>
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