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All Journal Jurnal Manajemen dan Agribisnis Jurnal Manajemen Teknologi Journal of Economics, Business, & Accountancy Ventura Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen dan Bisnis Indonesia Jurnal Bisnis dan Manajemen Jurnal Ekonomi dan Bisnis Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) ASEAN Marketing Journal Journal of International Conference Proceedings Amkop Management Accounting Review (AMAR) Senadika

Sony Kusumasondjaja

Faculty Of Economics And Business, Airlangga University

Author-ID : 303254

Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 17 Documents Claim Missing Document

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Respon Konsumen pada Mobile Advergames: Intrusiveness dan Irritation Kusumasondjaja, Sony
Jurnal Manajemen Teknologi Vol 15, No 3 (2016)
Publisher : SBM ITB

Abstrak. Meningkatnya penggunaan mobile advergames untuk menyampaikan pesan pemasaran belum diikuti dengan bukti empiris efektivitasnya. Penelitian ini bertujuan menguji pengaruh mobile advergames intrusiveness terhadap consumer irritation, sikap pada iklan, sikap pada produk yang diiklankan, dan niat beli konsumen. Pengujian efektivitas mobile advergames ini didasarkan pada fenomena meningkatnya penggunaan media mobile untuk menyampaikan pesan pemasaran pada konsumen dari kelompok demografis yang berbeda. Kerangka konseptual penelitian dibangun berdasarkan Advertising Avoidance Theory. Untuk pengumpulan data, self-administered survey dilakukan dengan menerapkan purposive sampling dan melibatkan 213 responden yang berdomisili di Surabaya dan pernah memainkan mobile games. Hasil penelitian menunjukkan bahwa semakin konsumen merasa bahwa iklan yang muncul pada mobile advergames mengganggu kenyamanan mereka (intrusive), semakin kuat perasaan marah (irritation) yang terbentuk pada diri konsumen. Perasaan marah konsumen berpengaruh negatif dalam pembentukan sikap pada mobile advergames dan sikap pada produk yang diiklankan. Semakin baik sikap pada mobile advergames berpengaruh pada semakin positif sikap konsumen pada produk yang diiklankan. Begitu pula semakin positif sikap konsumen pada produk yang diiklankan, semakin positif pula niat konsumen untuk membeli. Menariknya, sikap pada mobile advergames tidak berpengaruh terhadap niat beli. Hasil penelitian ini memberikan kontribusi bagi praktisi pemasaran yang menggunakan mobile advergames sebagai media placement dalam strategi periklanan mereka.Kata kunci: intrusiveness, irritation, mobile advergames, sikap, iklanAbstract. Increasing adoption of mobile advergames to deliver marketing messages has not been followed by empirical findings to support its effevtiveness. This research attempts to examine the effect of mobile advergames intrusiveness on consumer irritation, attitudes, and purchase intention. This investigation on mobile advergame effectiveness was based on the increasing use of mobile media to deliver marketing messages to consumers from different demographic background. Conceptual framework was developed based on Advertising Avoidance Theory. For data collection, self-administered survey was conducted by adopting purposive sampling involving 213 respondents residing in Surabaya who have had experience in playing mobile game as respondents. Results indicate that intrusiveness positively affects consumer irritation. Consumer irritation negatively affects attitude towards the mobile advergames and attitude towards the advertised product. The better the consumer attitude towards the mobile advergames, the more positive the attitude towards the advertised product. Moreover, the more positive the attitude towards the advertised product, the greater the consumer intention to purchase. Interestingly, consumer attitude toward the mobile advergames has insignificant influence on purchase intention. Findings of the study offer significant contribution to marketing practices using mobile advergames as media placement in their advertising strategy.Keywords: intrusiveness, irritation, mobile advergames, attitude, advertising

Comparing the Effectiveness of Information Framing Strategy on Utilitarian and Hedonic Food Product Packaging Sony Kusumasondjaja
Jurnal Manajemen & Agribisnis Vol. 15 No. 1 (2018): JMA Vol. 15 No. 1, March 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

The increasing adoption of framing strategy among food marketers and advertisers generates inquiries about the effectiveness of the strategy. Product messages with different framing strategy are expected to stimulate different consumer responses. This research investigates the difference of consumer attitude and purchase intention towards the framed product when consumers are exposed to food labels with different types of food product (hedonic vs utilitarian) using different framing strategy (positive vs negative). A lab experimental design was prepared involving 160 participants. Chocolate was examined to represent hedonic product while packaged milk was used as utilitarian product. Data were analyzed using ANOVA and multiple linear regression. Findings suggested that the effectiveness of framing strategy was moderated by product type. Positive framing was found to be more effective for hedonic food products, while for utilitarian food product, it was more favorable to adopt negative framing.

Pengaruh Persepsi Desain Toko Terhadap Store Repatronage Intentions Dengan Shopping Experience Costs Sebagai Intervening Di Toko Elektronik “X” Surabaya Sri Gunawan; Rosa Rilantiana; Sony Kusumasondjaja
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 2 No. 1 (2009): Jurnal Manajemen Teori dan Terapan - April 2009
Publisher : Universitas Airlangga

Pelanggan memiliki keinginan untuk menyentuh produk yang akan dibeli agar dapat merasakan tekstur, berat dan besarnya produk tersebut sehingga memberikan pengalaman pada tangan (hands-on experience). Ritel yang menerapkan konsep hands-on display memperbolehkan pengunjung untuk menyentuh dan merasakan semua produk yang dipajang. Hal ini dianggap sarana yang baik dalam memberikan informasi kepada pelanggan tentang teknologi terbaru. Penelitian ini berfokus pada desain speciality store yang menerapkan konsep hands-on display yaitu Toko Elektronik “X” Surabaya dan pengaruhnya terhadap store repatronage intentions dengan variabel intervening shopping experience costs. Berdasarkan analisis data terhadap 212 responden yang berbelanja pada toko elektronik “X” diperoleh hasil pengaruh yang signifikan antara persepsi desain toko berpengaruh terhadap store repatronage intentions dan shopping experience costs. Sedangkan shopping experience costs tidak berpengaruh terhadap store repatronage intentions.

Investigasi Atas Perilaku Konsumen Musik Indonesia Dalam Menggunakan Produk Musik Bajakan Sony Kusumasondjaja; Nazar Karami
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 6 No. 3 (2013)
Publisher : Universitas Airlangga

The increasing adoption of pirated music products intesifies the needs to understand factors influecing consumers to buy pirated music products. This study examines the impact of attribute satisfaction, singer idolization, prosecution risk, social consensus, maginitude of consequences, and proximity on consumer attitude toward pirated music products and their intention to buy the products. Data was collected through online survey distributed on Facebook involving pirated music product consumers. Findings suggest that attribute satisfaction, maginitude of consequences, and proximity affect attitude toward the pirated music products, while attribute satisfaction, prosecution risk, social consensus, and maginitude of consequences influence consumer intention to buy pirated products. Research contributions and implications are discussed.

IDENTITAS SOSIAL, NORMA KELOMPOK, KEPERCAYAAN DAN ONLINE HELPING BEHAVIOR PADA KOMUNITAS SOSIAL BERBASIS FACEBOOK Sony Kusumasondjaja
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 2 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.497 KB)

Abstract. AIMI (Association of Indonesian Breastfeeding Mothers) is one of the nonprofitentities in Indonesia that relies on its social media account to facilitate itsmembers to help and support each other in issues related with breastfeeding activities.This research investigates whether social identity, member’s trust to the group andother members, and group norms are the antecedents of online helping behavior inAIMI Facebook Group. Data was collected using online questionnaire posted on theAIMI online forum in Facebook. Respondents were AIMI members recruited usingjudgment sampling; which allowed only member who had posted their ideas orthoughts or comments in the AIMI online forum in Facebook. Findings suggest that thestronger the social identity shared among members of the community, the greater thetrust and group norms developed among the members. Greater trust and group normslead to greater likelihood of online helping behavior among the membersKeywords: social identity, online helping behavior, trust, community, social mediaAbstrak. AIMI (Asosiasi Ibu Menyusui Indonesia) adalah suatu lembaga non-profit diIndonesia yang mengandalkan akun media sosial mereka untuk memfasilitasianggotanya untuk saling mendukung dalam kegiatan-kegiatan yang berhubungandengan aktivitas menyusui. Penelitian ini menyelidiki apakah identitas sosial,kepercayaan anggota, dan norma kelompok merupakan anteseden online helpingbehavior pada AIMI Facebook Group. Data diperoleh dengan menyebarkan kuesioneronline yang diposting di Facebook page AIMI. Responden adalah anggota AIMIdirekrut melalui judgment sampling; dengan kriteria yang membatasi hanya anggotaAIMI yang pernah melakukan posting di forum tersebut yang direkrut sebagairesponden..Temuan penelitian ini menyatakan bahwa online helping behavior dapattercipta dari identitas sosial yang kuat, kepercayaan besar, dan norma kelompok diantara anggotanya.Kata Kunci: identitas sosial, online helping behavior, trust, community, media sosial

Information quality, homophily, and risk propensity: Consumer responses to online hotel reviews Sony Kusumasondjaja
Journal of Economics, Business, & Accountancy Ventura Vol 18, No 2 (2015): August - November 2015
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v18i2.451

Searching through online review sites becomes an alternative for consumers to obtain product information. The efficiency and effectiveness in finding quality information on the online review sites contributes to the popularity of online review sites among consumers at the moment. There are some previous studies discussing consumer trust on hotels being reviewed on online review sites, but the roles of information quality, homophily, and consumer risk propensity as antecedents of trust and online purchase intention are still questionable. The purpose of this study is to investigate how information quality, homophily, and consumer risk propensity affect consumer trust on hotels being reviewed on online review sites and on intention to make a reservation. A survey involving 430 young travelers from 16 countries was conducted in popular tourist destination. Results confirm that information quality influences consumers’ trust on hotel being reviewed and intention to make reservation. Moreover, consumer online trust is also found to affect intention to make reservation.

Pengaruh Kesadaran Nilai, Integritas, Gratifikasi Personal, dan Penghindaran Risiko terhadap Sikap dan Perilaku pada Produk Lagu Bajakan Sony Kusumasondjaja; Syahrial Ashari
Jurnal Manajemen dan Bisnis Indonesia Vol 1 No 2 (2014): Jurnal Manajemen Bisnis Indonesia - Edisi Februari 2014
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v1i2.24

The increasing adoption of pirated music products in Indonesia intesifies the needs to understand factors influecing consumers to buy pirated music products. This study examines the impact of value consciousness, personal integrity, risk avoidance, and personal gratification on consumer attitude toward pirated music products and their intention to buy the products. Data was collected through mall-intercept survey distributed on several music concerts involving 150 music lovers. Findings suggest that consumers who are aware of product value tend to have favorable attitued and intention toward pirated music products, meanwhile consumers whose high level of personal integrity, risk avoidance, and personal gratification also have positive attitude and intention toward the pirated music products. Research contributions and implications are also discussed. Kata Kunci: kesadaran nilai, risiko, sikap, niat konsumen, online marketing

GIFT GIVING BEHAVIOR AMONG MILLENNIALS, THE USE OF PHOTO ELICITATION INTERVIEW TO DISCOVER CONSUMER INSIGHT Rachmahani, Hera; Kusumasondjaja, Sony
ASEAN Marketing Journal Vol. 12, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Manuscript type: Research paper Research Aims: This paper aims to explore gift-giving activities among millennials at the perspective of gift-giver using the photo elicitation interview. The typology of the relationship between gift givers and recieversand the effects of this relationship to the types of products given in gift-giving activities are also evaluated. Design/methodology/approach: This paper is using phenomenological approach and photo elicitation interview with purposive convenience sampling method to obtain gift-givers decision making process in searching gift products. Research Findings: The process of searching, preparing, and delivering of gifts is influenced by several factors, namely the closeness of the relationship, past experiences and the moment of giving the gift. The structure of intimacy creates hierarchy of gift giving given by gift givers. The position and social class of the gift receiver affect the shape, price, and gifts delivery process. Theoretical Contribution/Originality: This research is expected to provide an understanding of the consumer decision-making process in giving gifts at certain moments experienced by consumers. Practitioner/Policy Implication: This paper give insights to the practitioner about the promotional and products design that are associated with the closeness between consumers and gift givers to attract gift-givers giving a gift to the special people around them This study is only discuss gift-giving behavior from gift-givers and does not pay attention to the recipient perspective so it is less comprehensive in discussing gift-giving behavior in the millennial generation

Building Social Media Engagement on Instagram by Using Visual Aesthetics and Message Orientation Strategy: A Content Analysis on Instagram Content of Indonesia Tourism Destinations Sony Kusumasondjaja
Journal of International Conference Proceedings Vol 4, No 3 (2021): 2021 WIMAYA International Conference of Economics and Business
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i3.1304

The purpose of this study is to investigate the differences in consumer engagement to Instagram content of tourist destinations when the content uses different types of visual aesthetics and message orientation. A content analysis of 1158 Instagram content posted by official accounts of Indonesia priority tourist destinations was conducted. This study finds that when content with classical aesthetics gained stronger consumer engagement than the one with expressive aesthetics, however content using different types of message orientation does not result in different level of consumer engagement. Interaction effects suggest that content using a combination of classical aesthetics and interaction orientation gets better consumer engagement than any other combinations of aesthetics and orientation. Meanwhile, content using expressive aesthetics and self-orientation gains the least consumer engagement than any other combinations of aesthetics and orientation. These findings indicate that visual elements of an Instagram content tend to be more powerful to elicit consumer responses than verbal elements of the content. This is expected to offer important contributions to destination marketers and social media administrators to pay more attention to visual elements than to verbal aspects of the content when designing social media information.

Pengaruh Perceived Trustworthiness Of EWOM, Percieved Value Dan Customer Engagement Terhadap Purchase Intention Bambang Setiyo Pambudi; Sri Hartini; Sony Kusumasondjaja
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 18, No 2 (2022): October
Publisher : Research Institution and Community Service Universitas Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v18i2.2641

Consumer attitudes towards eWOM on social media are the main information source in determining consumer attitudes. The increasing amount of information on social media makes it difficult for consumers to find trust in eWOM, especially in health products. A higher level of trust is needed for health products (Shah et al., 2019). This research is a development of Mehrabian, Russell's S-O-R (Stimulus, Organims, Response) Theory in 1974. The model shows that the form of response is a back reaction from individuals when receiving stimuli. The focus of the research is a causal influence in the eWOM model to build trust, increase the benefits and value of a product, and establish consumer involvement so that there is a change in behavior attitude on purchase intention. There are three elements in the S-O-R communication model: 1. Stimulus consists of Perceived Trustworthiness of eWOM and Perceived Value 2. Organizations, namely Customer engagement, and 3. Response, namely Purchase intention. The research was conducted on social media users Facebook or Instagram Tik Tok. Sample with purposive sampling, characteristics.

Co-Authors Bambang Setiyo Pambudi Dian Ekowati Hera Rachmahani Khaira, Nurul Nazar Karami Nuri Herachwati Rachmahani, Hera Rosa Rilantiana Setiawan Mandala Putra Shaury, Sofyan Solly Aryza Sri Gunawan Sri Hartini Sulistyawati, Chorry Syahrial Ashari Syahrial Ashari, Syahrial Tri Siwi Agustina

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