<![CDATA[This study aims to analyze the influence of e-service quality and e-word of mouth on customer loyalty with customer trust as a mediating variable on ShopeeFood service users in Padang City. The population in this study were Padang City residents who had used ShopeeFood services twice, with a sample size of 100 respondents selected through a purposive sampling technique. Data analysis was carried out using the Structural Equation Modeling method with the Partial Least Square (SEM-PLS) version 4.0 approach. The results of the analysis show that e-service quality, e-word of mouth, and customer trust have a positive and significant influence on customer loyalty. Furthermore, e-service quality and e-word of mouth have a positive and significant influence on customer trust. E-service quality has a positive and significant influence on customer loyalty through customer trust as a mediating variable. Meanwhile, e-word of mouth has a positive and significant influence on customer loyalty through customer trust as a mediating variable.]]>
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