Cross-Border Journal of Business Management
Vol. 5 No. 2 (2025): Cross-Border Journal of Business Management

PENGARUH RELIGIOSITY, KINERJA LAYANAN (HEDPERF), DAN KEPUASAN TERHADAP WORD OF MOUTH MAHASISWA INSTITUT AGAMA ISLAM SULTAN MUHAMMAD SYAFIUDDIN SAMBAS

Gustina (Unknown)

Article Info

Publish Date
03 Sep 2025

Abstract

Penelitian ini bertujuan menjelaskan pengaruh religiosity, kinerja layanan (HEdPERF) dan kepuasan terhadap word of mouth mahasiswa Institut Agama Islam Sultan Muhammad Syafiuddin Sambas. Uji hipotesis menggunakan Structural Equation Modeling. Hasil penelitian menunjukkan bahwa religiosity berpengaruh terhadap kepuasan, kinerja layanan berpengaruh terhadap kepuasan, religiosity berpengaruh terhadap WOM, kinerja layanan berpengaruh terhadap WOM, kepuasan berpengaruh terhadap WOM, kepuasan dapat memedisi religiosity terhadap WOM, dan kepuasan dapat memediasi kinerja layanan terhadap WOM. Simpulannya semakin meningkatnya religiosity dan kinerja layanan akan meningkatkan kepuasan sehingga dapat meningkatkan WOM.

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Journal Info
Cross-Border Journal of Business Management
Website

Abbrev

cbjbm

Publisher

Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Cross-Border Journal of Business Management Focuses in any related disciplines of research on Business Management science. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal ...