<![CDATA[Penelitian ini menganalisis koordinasi antara PT Jasa Raharja Cabang Jawa Barat dan Kepolisian dalam pelayanan santunan korban kecelakaan lalu lintas, serta mengidentifikasi tantangan dalam penyampaian informasi kepada masyarakat. Latar belakang penelitian didasarkan pada tingginya angka kecelakaan dan adanya perbedaan antara efisiensi koordinasi internal lembaga dengan pemahaman masyarakat terhadap prosedur santunan. Menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara mendalam, observasi, dan studi dokumentasi, dengan penentuan informan secara purposif. Hasil penelitian menunjukkan bahwa koordinasi telah berjalan efektif melalui sistem digital terintegrasi dan forum komunikasi rutin, didukung pembagian kerja yang jelas, komunikasi yang efektif, dan semangat saling percaya. Meskipun demikian, efektivitas sosialisasi masih menghadapi kendala dari faktor individu dan lingkungan masyarakat, serta penyebaran disinformasi. Kesimpulannya, koordinasi antar lembaga telah fungsional, namun optimalisasi pelayanan memerlukan strategi komunikasi yang lebih adaptif untuk meningkatkan pemahaman dan partisipasi masyarakat. This study analyzes the coordination between PT Jasa Raharja West Java Branch and the Police in providing compensation services for traffic accident victims, while also identifying challenges in information dissemination to the public. The research is motivated by high accident rates and a notable gap between the internal coordination efficiency of institutions and the public's understanding of compensation procedures. Employing a descriptive qualitative approach, data were collected through in-depth interviews, observations, and document studies, with informants selected purposively. Findings indicate that coordination is effective through integrated digital systems and regular communication forums, supported by clear division of labor, effective communication, and mutual trust. Nevertheless, the effectiveness of socialization efforts faces obstacles from individual and environmental factors, as well as the rapid spread of misinformation. In conclusion, inter-institutional coordination is highly functional, but service optimization requires more adaptive communication strategies to enhance public understanding and participation.]]>
Copyrights © 2025
