<![CDATA[Purpose: This study examines the vital role of communication in business negotiations and its influence on organizational success. It explores how communication strategies, gender dynamics, and technological integration affect negotiation outcomes, emphasizing the importance of adaptive communication in achieving mutually beneficial agreements in a competitive business environment. Research Methodology: A systematic literature review was conducted by analyzing 84 peer-reviewed journal articles published between 2020 and 2024. Using the PRISMA framework, data were collected from reputable databases such as Scopus, ScienceDirect, and Taylor & Francis. The selected studies focused on interpersonal communication, negotiation strategies, gender influence, and the integration of technology in business communication. Results: The results show that effective communication significantly enhances negotiation success by improving understanding, trust, and collaboration between parties. Gender differences play a critical role, as male and female negotiators apply distinct communication styles that influence negotiation outcomes. Furthermore, technological tools, particularly AI-based communication platforms, strengthen negotiation effectiveness by increasing efficiency and reducing misunderstandings. Conclusions: The study concludes that a holistic negotiation strategy—integrating communication skills, gender awareness, and technological adaptability—improves negotiation efficiency and fosters long-term business partnerships. Limitations: The research is limited by its reliance on secondary data and recent publication scope, potentially overlooking earlier theoretical contributions. Contribution: This study provides a conceptual framework linking communication, gender, and technology in business negotiations, offering practical insights for organizations seeking to enhance negotiation strategies in an increasingly digital and diverse business landscape.]]>
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