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All Journal International Journal of Pedagogy and Teacher Education Jurnal Pendidikan dan Kewirausahaan EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) TIN: TERAPAN INFORMATIKA NUSANTARA JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Transekonomika : Akuntansi, Bisnis dan Keuangan Communications in Humanities and Social Sciences Journal of Trends Economics and Accounting Research Jurnal Humaniora dan Ilmu Pendidikan EKONOMIKA SYARIAH : Journal of Economic Studies JURNAL AKUNTANSI DAN BISNIS Economics and Business Journal Jurnal Ilmiah Manajemen dan Kewirausahaan (JIMBE) (JUMPER) COSMOS Ecoducation META - JOURNAL INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Journal of Community Dedication
Benediktus Rolando
Department Of Management, Faculty Of Business And Management, Universitas Dinamika Bangsa, Indonesia
Religion Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Social Sciences Veterinary Other

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The Role of Brand Equity and Perceived Value on Student Loyalty: A Case Study of Private Universities in Indonesia Rolando, Benediktus; Mulyono, herry; Pasaribu, Johni Paul Karolus
Jurnal Ilmiah Manajemen dan Kewirausahaan (JUMANAGE) Vol 3 No 1 (2024): Volume 3 Nomor 1 Januari 2024
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jumanage.2024.3.1.1611

Abstract

With the growing importance of customer loyalty, there is still confusion about what can influence and improve loyalty in the education sector. Although research on the topic of customer loyalty is vast and growing, not much literature focuses on students and people in the education sector. In the absence of such consensus, the purpose of this study is to examine how perceived value and brand equity influence student satisfaction and loyalty, specifically in the setting of the Private Higher education sector. The data collection method was obtained from 200 samples of university students in Jambi (primary data) using Structural Equation Model AMOS 26 analysis: four hypotheses have a positive and significant effect, where Satisfaction has the greatest effect. However, it did not find the effect of Perceived Value on Loyalty. The conclusion of these findings suggests that good Perceived Value and Brand Equity for higher education products or services will increase Satisfaction, and therefore will have implications for the realisation of increased student Loyalty.
Application of Artificial Intelligence Based Risk Management in Banking: A Systematic Literature Review Rolando, Benediktus; Mulyono, Herry
Journal Management & Economics Review (JUMPER) Vol. 1 No. 7 (2024): August
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v1i7.244

Abstract

The application of artificial intelligence and machine learning in the banking industry has gained significant attention in recent years. This paper aims to conduct a systematic review of the existing literature on the application of AI-based risk management in the banking sector especially in Indonesia. Thi research utilized desk methodology approach to summarize the development and implementation of AI in financial risk management. The review follows a structured approach to identify, analyze, and synthesize the key findings from relevant studies. The review covers the benefits, challenges, and potential future research directions in this domain. We found that AI-based risk management can provide significant improvements in areas such as credit risk assessment, fraud detection, and regulatory compliance. However, the adoption of AI in banking also comes with its own set of challenges, such as data availability, model interpretability, and ethical considerations. Findings from this review can guide both academics and practitioners in understanding the current state of AI-based risk management in banking and inform future research and implementation efforts.
Hubungan Penawaran Khusus Pada Tanggal Istimewa Terhadap Keputusan Pembelian Di Platform E-Commerce Shopee Rolando, Benediktus; Rantetandung, Delizea Christy Disa; Winaya, Ni Nyoman Teristiyani
Journal Management & Economics Review (JUMPER) Vol. 2 No. 1 (2024): September
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v1i8.261

Abstract

This research focuses on analyzing the relationship between special offers on special dates and purchasing decisions on the Shopee e-commerce platform. The selection of this topic is based on the increasing use of e-commerce among the community, particularly among students, who are often influenced by promotions and discounts offered on certain days. Special offers are expected to affect consumer behavior and boost sales. The research method used is a survey, with data collected through questionnaires distributed to students of the Digital Business Department, Semester 4, at Universitas Bunda Mulia. The results indicate a positive and significant relationship between special offers on special dates and purchasing decisions. These findings provide important insights for e-commerce companies in designing more effective and competitive marketing strategies, emphasizing the importance of leveraging special moments to attract consumer attention.
UNLOCKING THE POWER OF DATA: EFFECTIVE DATA-DRIVEN MARKETING STRATEGIES TO ENGAGE MILLENNIAL CONSUMERS Rolando, Benediktus; Mulyono, Herry
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 3 (2024): May 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i3.662

Abstract

As the marketing landscape continues to evolve, data-driven strategies have emerged as a critical component in effectively reaching and engaging with the millennial consumer demographic. In the age of big data, data driven marketing has become a powerful tool for businesses seeking to gain a competitive edge and optimise customer engagement. This paper provides a comprehensive literature review on effective data-driven marketing strategies to reach millennial consumers. It explores the use of big data and social relationship maps to identify key influencers and leverage their reach for exponential information dissemination. Additionally, the review examines various approaches and tactics for engaging with millennial consumers using data-driven techniques. Key findings suggest that effective data-driven marketing strategies can significantly enhance consumer engagement, brand loyalty, and overall marketing effectiveness. The paper aims to provide insights and understanding of the current research and best practices in data-driven marketing strategies for targeting the millennial demographic.
Managing Risks In Fintech: Applications And Challenges Of Artificial Intelligence-Based Risk Management Rolando, Benediktus; Mulyono, Herry
Economics and Business Journal (ECBIS) Vol. 2 No. 3 (2024): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i3.127

Abstract

Artificial Intelligence has become a transformative technology in the field of financial technology, leveraging advanced algorithms and machine learning to identify risks and make informed decisions. However, its widespread adoption presents new challenges related to ethical use, data privacy, security concerns, potential bias, and discrimination. This study aims to explore the benefits of AI-based risk management in Fintech while highlighting associated challenges and providing recommendations. This research utilises the systematic review methodology to analyse existing literature and identify important patterns, gaps, and areas for further investigation. The study utilised data gathered from the Scopus database to obtain credible scholarly materials. Research data was collected from a variety of countries including the United States, China, European nations, and other Asian countries in order to develop a comprehensive understanding of AI-based risk management on a global scale. The findings highlight the crucial role of ethical considerations in implementing AI-based risk management systems to ensure fairness, transparency, and accountability. Moreover, the fintech industry needs to establish strong data protection measures and address issues related to bias and discrimination in order to instil trust and uphold public confidence in AI-based risk management. Future research should emphasise assessing the effectiveness of different algorithms and approaches while also examining potential regulatory frameworks and legal implications associated with AI-based risk management strategies.
The Role Of Artificial Intelligence In Personalized And Customized Engagement Marketing: A Comprehensive Review Rolando, Benediktus
Economics and Business Journal (ECBIS) Vol. 2 No. 3 (2024): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i3.130

Abstract

Artificial intelligence is likely to have a significant impact on marketing strategies and customer behaviors in the years ahead. Research in this field has grown considerably, demonstrating AI's ability to simulate human behavior and perform tasks intelligently. With growing interest among marketing researchers and practitioners, this research aims to provide an overview of the evolution of both marketing and AI research fields. This paper explores the emerging role of artificial intelligence in personalized engagement marketing, which focuses on creating, communicating, and delivering customized offerings to customers. Utilizing the Systematic Literature Review technique, we examined over 300 academic articles to uncover prevalent themes and gain a deeper understanding of current AI utilization in marketing. We then propose a plan for future research that examines potential changes in marketing strategies and customer behaviors while emphasizing critical policy considerations related to privacy, bias, and ethics. The implications for marketing managers are discussed along with predictions about how AI will impact branding and customer management practices going forward. Our research highlighted several benefits of integrating AI into marketing such as improved customer interactions, increased revenue, reduced expenses, and enhanced overall efficiency. However, this research also pointed out areas requiring further investigation including challenges posed by AI integration like shortage of skilled personnel and data privacy concerns.
Savoring The Success: Cultivating Innovation And Creativity For Indonesian Culinary MSMEs Growth Mulyono, Herry; Rolando, Benediktus
Economics and Business Journal (ECBIS) Vol. 2 No. 4 (2024): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i4.142

Abstract

The culinary industry in Indonesia has witnessed a surge in the growth of Micro, Small, and Medium Enterprises in recent years. These enterprises, known as culinary MSMEs, have played a pivotal role in the country's economic development. To remain competitive in the dynamic market, these MSMEs need to embrace innovative and creative strategies that can drive their growth and sustainability. This paper aims to provide a comprehensive understanding of the innovation and creativity strategies employed by Indonesian culinary MSMEs and identify the key factors that contribute to their success. The study found that culinary MSMEs in Indonesia can adopt a range of innovative and creative strategies to enhance their competitiveness. These may entail developing novel and distinctive menu offerings, implementing efficient production processes, leveraging digital technologies for marketing and customer engagement, and fostering an organizational culture that promotes innovation. By adopting a customer-centric approach and remaining responsive to evolving market trends, these enterprises can distinguish themselves from competitors and maintain a leading position in the industry. A systematic review of the existing literature also reveals that culinary MSMEs in Indonesia face various challenges, including financial constraints, lack of human resources, and limited access to information and technology. To address these challenges, collaboration with external parties, such as the government, research institutions, and universities, can be a crucial step in enhancing the innovation capabilities of these enterprises.
Pengaruh Kompensasi, Motivasi dan Disiplin Kerja Terhadap Kepuasan Kerja Karyawan Tanuwijaya, Michael; Mulyono, Herry; Purnama, Benni; Benediktus Rolando
Journal of Trends Economics and Accounting Research Vol 4 No 4 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i4.1374

Abstract

Growth and progress in every company depends on the quality of the workforce it has. The role of human resources as the main driver of company policies and operational activities makes it a valuable asset for every business entity. This research aims to examine how compensation, motivation and work discipline influence employee job satisfaction at CV. Dharma Abadi Jambi City. This work was written using a quantitative type and The collected data is distributed via Google form in the questionnaire. The population taken was all employees CV. Dharma Abadi in Jambi City numbered 57 people using the census technique as a technique for taking the sample population. Research tools in analyzing data using SPSS v26. The research findings show that compensation, motivation and work discipline partially or simultaneously influence employee job satisfaction at CV. Dharma Abadi Jambi City.
Pengaruh Lingkungan Kerja, Disiplin Kerja, dan Motivasi Kerja Terhadap Kinerja Karyawan Jasa Travel Nuraini, Ike; Mulyono, Herry; Purnama, Benni; Benediktus Rolando
Journal of Trends Economics and Accounting Research Vol 4 No 4 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i4.1375

Abstract

Because employee quality has a significant impact on an organization's performance; in a worldwide world, human resources are among the most valuable assets. Given that people are a company's or organization's most valuable asset, human resource development to generate knowledgeable personnel is highly competitive. The purpose of this study is to determine whether PT performance is significantly impacted by the work environment, work motivation, and work discipline employees. Diva Lookah Multindo Jambi. Google Forms is used in this type of quantitative research to send out questionnaires for data collection. Sampling was carried out on all PT workers totaling 46 people using a population sampling approach. The study material was analyzed using SPSS 26. The findings of this research show how elements such as work culture, work ethic, and motivation can influence how successfully PT workers execute simultaneously and partially Diva Lookah Multindo Jambi.
Pengaruh Kualitas Pelayanan, Harga, dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Motor Wijaya, Felix; Mulyono, Herry; Nanda Utami, Febby; Benediktus Rolando
Journal of Trends Economics and Accounting Research Vol 4 No 4 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i4.1376

Abstract

This study aims to determine the effect of service quality, price, and customer satisfaction on customer loyalty at Champion Motor Mayang branch, Jambi city with 168 respondents. Sample collection was carried out by distributing questionnaires with the Accidental sampling technique to 168 customers of the Mayang branch of the Champion Motor who were deemed suitable as a data source. This research is descriptive research with quantitative methods. This study uses Partial Least Square (PLS) analysis tools. The entire analysis was calculated using the smart PLS version 4 program. The result of the study indicates that service quality has a significant effect on customer satisfaction, price has a significant effect on customer satisfaction, customer satisfaction has a significant effect on customer loyalty, service quality has a significant effect on customer loyalty, price has a significant effect on customer loyalty.
Co-Authors Al-Amin Al-Amin, Al-Amin Angelica, Natasya Dea, Alhima Nurmala Dewi, Komala Enty Evasari Simanjuntak Ferdian, Kevin Herry Mulyono Herry Mulyono Ignatius Septo Pramesworo Ignatius Septo Pramesworo Iiz Izmuddin Ingriana, Alberta Ingriana, Alberta Ingriana Johni Paul Karolus Pasaribu Karaniya Wigayha, Carmel Loso Judijanto Mohamad Khairi Bin Haji Othman Mohamad Khairi Bin Haji Othman Nur Azizah, Fitrica Nuraini, Ike Purnama, Benni Rahmat Rahmat Rantetandung, Delizea Christy Disa Rina Apriliani Rina Hartanti Robby Cahyadi Robby Cahyadi SILVIA EKASARI Silvia Ekasari Sunara, Nathaniel Toby Tanuwijaya, Michael Utami, Febby Nanda Wijaya, Felix Winata, Vannes Winaya, Ni Nyoman Teristiyani Yen, Yenny Chie Oi ZUWARDI, ZUWARDI