Brilliance: Research of Artificial Intelligence
Vol. 4 No. 1 (2024): Brilliance: Research of Artificial Intelligence, Article Research May 2024

Sentiment Analysis Of Indosat's Mobile Operator Services On Twitter Using The Naïve Bayes Algorithm

Butsianto, Sufajar (Unknown)
Fauziah, Sifa (Unknown)
Naya, Candra (Unknown)
Maulana, Futuh (Unknown)



Article Info

Publish Date
28 Jun 2024

Abstract

Twitter is a social media that allows users to share information with others in real time. Information that is shared on Twitter is usually referred to as a tweet. Sentiment analysis is a branch of research in the text mining domain where the process of identifying and extracting sentiment data will usually be categorized based on its polarity, whether it is positive, negative or neutral. We can process data from opinions on Twitter using data mining techniques, namely classification. The algorithm that will be used in this research is the Naïve Bayes Algorithm. This research will also use the RStudio application. It is a computer programming language that allows users to program algorithms and use tools that have been developed through R by other users. R is a high-level programming language and is also an environment for data and graph analysis. Based on the experimental results, using a comparison of training data and test data of 20%: 80%, 40%: 60%, 60%: 40%, 80%: 20% and 90%:10%, the results of sentiment classification using the Naïve Bayes method are obtained. and using 10-fold cross validation obtained an average value of 85.00% accuracy and The decrease in machine learning performance occurs in the ratio of 80:20 or 1440 training data: 360 data testing, while the ratio of 20%:80% and 90%:10% has the same accuracy value, namely 85.41%.

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Journal Info

Abbrev

brilliance

Publisher

Subject

Decision Sciences, Operations Research & Management Mathematics Other

Description

Brilliance: Research of Artificial Intelligence is The Scientific Journal. Brilliance is published twice in one year, namely in February, May and November. Brilliance aims to promote research in the field of Informatics Engineering which focuses on publishing quality papers about the latest ...